With the right graphic designer, you can create world-class visual content, letting you get your message across clearly and concisely. Whether you need templates for your blog, infographics for social media or a professional looking logo for your brand, the right graphic designer can make a world of difference.
Bark enables you to access a wide range of different graphic designers, all with unique skill sets. All it takes is a quick search and you could be starting your next project within minutes.
Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.
Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.
It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).
How do I choose and work with a Graphic Designer?
When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.
Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.
It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.
This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.
Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.
How much does a Graphic Designer cost?
The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.
With the variety of graphic design solutions available, finding the correct one for your project is important. And while they can overlap, each of them will generally have their own specialisation with different skills or techniques needed. For example, there are designers that only focus on a single type of graphic design, and some that also include related skillsets. This is an industry that changes a lot, so designers have to adapt to different challenges as time goes on. Understanding some of these types of graphic design can help you greatly when it comes to picking the right professional.
User Interface Design
User interface design, also known as UI, involves the creation of graphics for interfaces within devices or applications. When created properly, UI design provides a great experience for the user. These designs will include all points of interaction for the user, including buttons, menus and more. This type of design has to not only look good but also be functional in a straightforward way.
Publication Graphic Design
Designing graphics for publications involves working with publishers or editors to create appealing layouts, artwork, illustrations and typography for various publications. These publications can include things such as magazines, books, newspapers and more. Again, the Internet has enabled this type of publishing to find a home online too.
Packaging Graphic Design
Creating designs for packaging needs a high level of knowledge of manufacturing and printing processes. These designers will create mock-ups as well as the final files for packaging for various types of items. The range of the retail processes means that these types of designers may also be enlisted for other design disciplines such as visual identity.
Visual Identity Design
Designers that work on visual identity will create materials such as typography, logos and colour palettes that help to define a brand identity. These designers often create guidelines that help to uphold consistency across the brand. These guidelines can then be applied throughout all of the brand’s media.
Marketing designers use their skills to assist the owners or marketing strategists of a business to create digital assets. They can specialise in certain media or apply their skills to various digital or print projects. While marketing designers typically worked in print, the age of the Internet and technology has enabled them to expand to digital advertising and content marketing.
Baobab Marketing specialises in bespoke marketing solutions for businesses of all sizes.
Our creative and personable agency, which believes in marketing without exploitation, will help your business develop a strong brand, that is guided by a powerful and measurable marketing strategy. We will leverage the power of digital marketing to accelerate your brand and by including a mix of more traditional marketing methods, we will help your business flourish.
As a full service agency, we offer a range of marketing services that are tailored to meet the needs of your business. We can become your entire marketing department, or we can act as a ‘bolt-on’ service that only provides support in areas that requires expertise.
We are a creative bunch, that will deliver fresh and innovative campaigns that will revolutionise your current marketing plan.
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I thrive in challenging, fast paced environments where my project management skills and creativity can be challenged.
Event Planning allows me to stretch my boundaries when it comes to multi-tasking, originality and creativity. I am known for my ability to quickly establish trust with clients and project collaborators and with my positive, ‘can-do’ attitude I have the ability to motivate others into action.
What inspired you to start your own business?
For over two decades I have worked for other businesses and have been limited to what I can contribute. By owning my own business I can take full ownership for all my projects and deliver above and beyond any expected boundaries.
Why should our clients choose you?
I deliver a personal, professional and affordable service. I take full ownership for my outputs and I am approachable and trustworthy.
Describe your creative process.
Each creative process will be dependant on the service required.
What information do you need from a client before you can start work?
I would need to understand each clients objectives and also need to grasp a deeper understand of what the most important aspects of the clients project is, so I cam manage the budget split accordingly.