With the right graphic designer, you can create world-class visual content, letting you get your message across clearly and concisely. Whether you need templates for your blog, infographics for social media or a professional looking logo for your brand, the right graphic designer can make a world of difference.
Bark enables you to access a wide range of different graphic designers, all with unique skill sets. All it takes is a quick search and you could be starting your next project within minutes.
Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.
Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.
It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).
How do I choose and work with a Graphic Designer?
When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.
Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.
It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.
This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.
Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.
How much does a Graphic Designer cost?
The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.
With the variety of graphic design solutions available, finding the correct one for your project is important. And while they can overlap, each of them will generally have their own specialisation with different skills or techniques needed. For example, there are designers that only focus on a single type of graphic design, and some that also include related skillsets. This is an industry that changes a lot, so designers have to adapt to different challenges as time goes on. Understanding some of these types of graphic design can help you greatly when it comes to picking the right professional.
User Interface Design
User interface design, also known as UI, involves the creation of graphics for interfaces within devices or applications. When created properly, UI design provides a great experience for the user. These designs will include all points of interaction for the user, including buttons, menus and more. This type of design has to not only look good but also be functional in a straightforward way.
Publication Graphic Design
Designing graphics for publications involves working with publishers or editors to create appealing layouts, artwork, illustrations and typography for various publications. These publications can include things such as magazines, books, newspapers and more. Again, the Internet has enabled this type of publishing to find a home online too.
Packaging Graphic Design
Creating designs for packaging needs a high level of knowledge of manufacturing and printing processes. These designers will create mock-ups as well as the final files for packaging for various types of items. The range of the retail processes means that these types of designers may also be enlisted for other design disciplines such as visual identity.
Visual Identity Design
Designers that work on visual identity will create materials such as typography, logos and colour palettes that help to define a brand identity. These designers often create guidelines that help to uphold consistency across the brand. These guidelines can then be applied throughout all of the brand’s media.
Marketing designers use their skills to assist the owners or marketing strategists of a business to create digital assets. They can specialise in certain media or apply their skills to various digital or print projects. While marketing designers typically worked in print, the age of the Internet and technology has enabled them to expand to digital advertising and content marketing.
I offer a full brand identity service and design for print services including the following:
Brand/business naming support & consultation
Brand logo & favicon design
Branding Identity development: brand colour palette, brand fonts, additional brand graphics, logo variations, brand imagery etc
Brand Style Guidelines design (PDF document as the output)
Business stationery design (business card, letterhead, comp slip)
All design for print (flyers, brochures, invites, posters, book covers etc)
PowerPoint Presentation design
Design for web
Design for social media (profile images, cover images, banners, Instagram story highlights covers, grid post templates)
Support with Instagram strategy/content
Brands I have worked with:
Moet & Chandon
The World Health Organisation (WHO)
The variety of branding / design projects, the creativity afforded by working as a designer, the flexibility of working as a freelancer, the creative process as a whole, and ending each project with a very happy client!
What inspired you to start your own business?
The confidence I gained travelling the world in 2007/2008, and then working in a creative agency where I learned how to translate my ideas digitally - eventually I decided to just go for it and I have gone from strength to strength over recent years!
Why should our clients choose you?
Having worked in a creative agency as Account Director on the Moet Hennessy client account (also also with brands such as John Lewis, Starbucks, Waitrose, Tag Heuer and Sony Pictures), I am really well-versed in providing an excellent service as well as ideas and creativity. I place huge importance on client service, listen to their needs and provide efficient and effective communication. I never under-deliver/over-promise, I work quickly and listen carefully to client's requirements, being honest and direct when necessary and I work flexibly to suit my clients' needs. I am pro-active and extremely good at achieving all deadlines, especially when print deadlines get tight!
Describe your creative process.
My creative process usually goes like this:
1) I arrange a call to discuss requirements and find out information about the business/brand in question and client requirements
2) We discuss the full scope and remit of deliverables and agree a price which is fixed
3) I send my client briefing questionnaire to be filled in, this along with the initial call helps establish the creative brief/platform from which I work. At this point I also send a pro forma invoice for an upfront deposit of 50% of the project fee. Once this is paid the work is scheduled in according to agreed timescales.
4) At the above point I ask my client to set up a shared Pinterest board or send me visual references which will help the creative process in terms of style/look and feel
5) I take an agreed time to do moodboarding, research, and concept work (ideally a full week but I am happy to flex to suit client's needs and understand that time can often be of the essence!
6) I submit initial concepts and then we can either have another call to discuss feedback, but I always ask for feedback in writing so we have a clear path for the developmental stage work
7) We then go back and forth at timescales agreed with the client to ensure end deadlines are met with regards to developments/revisions and amends
8) On agreeing the final designs I submit a full pack of files including all source vector files for print and all hi res digital files
9) I submit my invoice for the remaining 50% balance payment
What information do you need from a client before you can start work?
Covered above - answers to my client briefing form (covers existing website url, competitor info, business story, brand mission & values, brand goals, tone of voice etc) and either a Pinterest board of visual references or these can be sent separately to me.