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Mad About the Brand profile image

Mad About the Brand


‘21 Certificate of Excellence

Oh hi, I'm Amy - a flexible, creative and proactive freelancer with endless patience and a wicked sense of humour! I have a hugely positive energy and a burning desire to create amazing designs which make every single one of my clients really happy they found me. I listen to what you want and I never bring my ego into the equation - I am here for YOU, end of story. I am direct and up-front, offer advice and am always fair and honest and all I ask for is the same in return. I pour love and creative energy into all my work and my clients have told me that this sets me apart from the rest. I once worked for an amazing small creative agency in Bristol and our underlying mantra was 'good people attract good people' - I love this. In today's harsh world I find people respond to a little TLC during a project! I offer a full brand identity service and design for print services including the following: Brand/business naming support & consultation Brand logo & favicon design Branding Identity development: brand colour palette, brand fonts, additional brand graphics, logo variations, brand imagery etc Brand Style Guidelines design (PDF document as the output) Business stationery design (business card, letterhead, comp slip) All design for print (flyers, brochures, invites, posters, book covers etc) Illustration PowerPoint Presentation design Design for web Design for social media (profile images, cover images, banners, Instagram story highlights covers, grid post templates) Support with Instagram strategy/content Brands I have worked with: Moet & Chandon Veuve Clicquot Ruinart Dom Perignon Krug Champagne Tag Heuer British Tennis Avon LTA The World Health Organisation (WHO) Chantenay Carrots Hoxby (https://hoxby.com/) John Lewis Starbucks Waitrose

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What do you love most about your job?

The variety of branding / design projects, the creativity afforded by working as a designer, the flexibility of working as a freelancer, the creative process as a whole, and ending each project with a very happy client!

What inspired you to start your own business?

The confidence I gained travelling the world in 2007/2008, and then working in a creative agency where I learned how to translate my ideas digitally - eventually I decided to just go for it and I have gone from strength to strength over recent years!

Why should our clients choose you?

Having worked in a creative agency as Account Director on the Moet Hennessy client account (also also with brands such as John Lewis, Starbucks, Waitrose, Tag Heuer and Sony Pictures), I am really well-versed in providing an excellent service as well as ideas and creativity. I place huge importance on client service, listen to their needs and provide efficient and effective communication. I never under-deliver/over-promise, I work quickly and listen carefully to client's requirements, being honest and direct when necessary and I work flexibly to suit my clients' needs. I am pro-active and extremely good at achieving all deadlines, especially when print deadlines get tight!

Describe your creative process.

My creative process usually goes like this:

1) I arrange a call to discuss requirements and find out information about the business/brand in question and client requirements
2) We discuss the full scope and remit of deliverables and agree a price which is fixed
3) I send my client briefing questionnaire to be filled in, this along with the initial call helps establish the creative brief/platform from which I work. At this point I also send a pro forma invoice for an upfront deposit of 50% of the project fee. Once this is paid the work is scheduled in according to agreed timescales.
4) At the above point I ask my client to set up a shared Pinterest board or send me visual references which will help the creative process in terms of style/look and feel
5) I take an agreed time to do moodboarding, research, and concept work (ideally a full week but I am happy to flex to suit client's needs and understand that time can often be of the essence!
6) I submit initial concepts and then we can either have another call to discuss feedback, but I always ask for feedback in writing so we have a clear path for the developmental stage work
7) We then go back and forth at timescales agreed with the client to ensure end deadlines are met with regards to developments/revisions and amends
8) On agreeing the final designs I submit a full pack of files including all source vector files for print and all hi res digital files
9) I submit my invoice for the remaining 50% balance payment

What information do you need from a client before you can start work?

Covered above - answers to my client briefing form (covers existing website url, competitor info, business story, brand mission & values, brand goals, tone of voice etc) and either a Pinterest board of visual references or these can be sent separately to me.

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Graphic Design FAQs

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Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.

Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.

It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).

When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.

Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.

It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.

This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.

Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.

The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.

In a word, yes! Graphic design can be carried out remotely, so as long as you're able to discuss the brief with your expert over the phone or via video chat, then you're good to go.



based on 5,676 reviews

The average rating for Bark Graphic Designers in Bristol is 4.89, based on 5,676 reviews.

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