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Mad About the Brand profile image

Mad About the Brand


‘21 Certificate of Excellence

✶ Bristol-based brand strategist, running a full-service design consultancy ✶ Specialist in bold, stand-out visual identity design ✶ Working with purpose-led challenger brands who want to change things up and build communities of brand advocates ✶ Diving deeply into both brand story & strategy ✶ Unstoppable flow of creative ideas My visual identity experience began with high profile brands such as Moët & Chandon, John Lewis and Starbucks working in the Bristol-based agency @ClinkClink. As Account Director during my time there I honed my skills in nurturing client relationships and growing accounts, developing expertise in managing big budget projects, client expectations & timelines as well as idea generation and creative direction. Following a foundation course in Art & Design in Bristol, and a BA Hons design degree in the beautiful city of York, my career wove an exciting path from Event Director at the Lawn Tennis Association, to volunteering in the jungles of Borneo (as a youth development & project manager), the latter definitely adding patience, adapting to fast-paced change and flexibility to my skillset! On returning from the jungle I spent several years agency-side before taking matters into my own hands in 2017. My approach to work and life in general is with humour, empathy and a locked-in team spirit!

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What do you love most about your job?

The variety of branding / design projects, the creativity afforded by working as a designer, the flexibility of working as a freelancer, the creative process as a whole, and ending each project with a very happy client!

What inspired you to start your own business?

The confidence I gained travelling the world in 2007/2008, and then working in a creative agency where I learned how to translate my ideas digitally - eventually I decided to just go for it and I have gone from strength to strength over recent years!

Why should our clients choose you?

Having worked in a creative agency as Account Director on the Moet Hennessy client account (also also with brands such as John Lewis, Starbucks, Waitrose, Tag Heuer and Sony Pictures), I am really well-versed in providing an excellent service as well as ideas and creativity. I place huge importance on client service, listen to their needs and provide efficient and effective communication. I never under-deliver/over-promise, I work quickly and listen carefully to client's requirements, being honest and direct when necessary and I work flexibly to suit my clients' needs. I am pro-active and extremely good at achieving all deadlines, especially when print deadlines get tight!

Describe your creative process.

My creative process usually goes like this:

1) I arrange a call to discuss requirements and find out information about the business/brand in question and client requirements
2) We discuss the full scope and remit of deliverables and agree a price which is fixed
3) I send my client briefing questionnaire to be filled in, this along with the initial call helps establish the creative brief/platform from which I work. At this point I also send a pro forma invoice for an upfront deposit of 50% of the project fee. Once this is paid the work is scheduled in according to agreed timescales.
4) At the above point I ask my client to set up a shared Pinterest board or send me visual references which will help the creative process in terms of style/look and feel
5) I take an agreed time to do moodboarding, research, and concept work (ideally a full week but I am happy to flex to suit client's needs and understand that time can often be of the essence!
6) I submit initial concepts and then we can either have another call to discuss feedback, but I always ask for feedback in writing so we have a clear path for the developmental stage work
7) We then go back and forth at timescales agreed with the client to ensure end deadlines are met with regards to developments/revisions and amends
8) On agreeing the final designs I submit a full pack of files including all source vector files for print and all hi res digital files
9) I submit my invoice for the remaining 50% balance payment

What information do you need from a client before you can start work?

Covered above - answers to my client briefing form (covers existing website url, competitor info, business story, brand mission & values, brand goals, tone of voice etc) and either a Pinterest board of visual references or these can be sent separately to me.

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based on 17,788 reviews

The average rating for Bark Graphic Designers in Bristol is 4.88, based on 17,788 reviews.

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