What is a marketing agency? What do they do? How can they help your business and increase the revenue you are bringing in? This is normally the goal of working with an advertising agency as you want to grow your business and profits.
Different marketing agencies have different areas of specialism. This is usually a good sign, as it is tough for a marketing agency to offer everything with high quality. Different types of marketing firms might be sought in different situations.
- Marketing agency - A company advertising its services as a marketing agency usually focuses on both online and offline marketing. They will usually have different branches of the company that can handle aspects such as design and advertising.
- Advertising agency - An advertising agency usually focuses on ads such as getting paid ad slots on television, radio, or using PPC networks to maximize the visibility of your business. Advertising agencies may also create the ads themselves within their design departments or work to create video or audio ads.
- Internet marketing agency - An internet marketing agency will usually focus on online ads and getting placements on specific websites and online publications that can help to promote a service or a product. PPC and sometimes SEO (search engine optimization), as well as social media marketing, can form a big part of these agencies. If you rely on making most of your sales online then an internet marketing agency can be the ideal choice.