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How to reach page one of Google

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Alex, Staff Writer

Thursday, 22 April 2021

Every business has the dream of getting their website onto page one of Google and other search engines. After all, ranking on search engines is one of the most effective marketing tools you’ll find.

Around 75% of people never go further than the first page of Google when they’re searching for information. There’s no wonder that many jokes claim the second page of Google as the best hiding place.

However, reaching page one of Google is no easy feat. You’ll need to put an effective SEO strategy in place to enable your website to rank on the search engines.

Read on to discover how you can get your website ranking on the first page of Google and other search engines.

Target long-tail keywords

Keywords are critical for getting your website ranking on the first page of Google. However, it can often be difficult to compete with some of the more established websites.

The quickest and easiest route to the first page of Google is through utilising long-tail keywords. This is where you’ll find the lowest levels of competitions, along with the highest conversion rates.

For example, if your website sells children’s toys, instead of targeting the competitive keyword of ‘children’s toys’, you might choose to target ‘wooden toys for toddlers’. This long-tail keyword has considerably less competition and you know that users who are searching for this more specific keyword are more likely to be interested in your products, increasing your conversion rates.

Get blogging

Blogging is a great way to boost your SEO and get your website ranking on the first page of Google. Not only is blogging a great way to target those long-tail keywords that we’ve just been talking about, but it will also help to build your credibility – an important factor in Google’s algorithm.

Regularly publishing high-quality content can prove to Google that you’re a trustworthy website that deserves to be ranked. Useful content will also make your customers more likely to share your website, securing you some free publicity. It’s a win-win situation!

Build genuine backlinks

Everyone talks about backlinks, but what are they and how can they benefit your website?

Simply put, backlinks are links to your website from other websites. This demonstrates to search engines that your website is a quality source of trustworthy information.

Don’t be tempted to purchase backlinks from dodgy internet sites – Google may realise what you’ve done and blacklist your site, harming your rankings rather than boosting them.

The best way to build backlinks is to post valuable content. If your content is useful, people will share it, creating backlinks. If you sell products, you could also ask bloggers to review your products and link to your website from their blog.  

Hire an SEO specialist

If you’re desperate to get your website ranking on the first page of Google but unsure where to start, hiring an SEO specialist is a great way to give your website a boost and get you on the right track. You can hire an SEO specialist on Bark today. 

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