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How to master TikTok for your Social Media Marketing

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Mika, Staff Writer

Tuesday, 16 March 2021

If when someone mentions ‘TikTok’ you hand them a breath mint, you’re probably not that familiar with the social media platform that’s all the rage these days. If you’re trying to market your business, it pays to understand all of the social media platforms that are available to you, since these are where your customers are spending an increasing amount of their time. 

While TikTok typically caters to a younger audience, it might well be suited to market your products as many businesses use the platform. Here’s what you need to know about TikTok, including how to master it. 

What is TikTok?

TikTok is a social media platform that allows users to upload short videos that last between 2 seconds and 2 minutes. The videos are usually set to music which users can find in TikTok’s sound library. The platform has had over 800 million downloads so far, with those aged 10-19 making up the largest share of its demographic. This is followed by users aged between 20-29. 

What are the most popular video types on TikTok?

  • Beauty

  • Challenges

  • Comedy

  • Dances

  • Entertainment

  • DIY

  • Fitness

  • Lifehacks

  • Pranks

Plan out your content

The first action you should take is to consider what you want your content to say about you or your brand. Do you want to make people laugh? Or perhaps you want to amaze them with a trick? Think about the best way of getting your goal across in terms of the camera set up, people involved and the content itself. If your content is for business, be sure to bounce some ideas around with your team to see what type of video would best work for your brand. 

Keep your audience demographic in mind too. TikTok does have a younger audience, though you should still know what age category you are specifically aiming at. Otherwise, the messaging could get muddled and it will be more difficult to build up a following. Also, be sure to schedule posts to go out at a time when your followers are most active online. 

Be consistent

Gaining followers on social media involves a lot of hard work behind the scenes. You need to ideally be posting every day on TikTok. This is in addition to sharing links to your content on other platforms, and interacting with other TikToks to grow your community. 

The difference with TikTok is that the content can’t just be generic, it has to capture people’s attention and be incredibly memorable. If viewers don’t understand the concept of your video within the first few seconds they are unlikely to share it, so keep this in mind. Don’t share videos that aren’t extremely engaging as these could harm your growth. 

Going viral on TikTok

If you want your content to take off on TikTok, a great place to start is to check out popular TikTok videos and to figure out what they all have in common to make them successful. The key is not to try and copy what’s been done before exactly, but to make a note of the styles that do well. The videos are much shorter than what you find on YouTube or even Instagram. So make sure your idea is on point, and your editing is slick! 

To sum up 

If you want to grow your audience on TikTok, you have to get into their mindset. People on TikTok aren’t going to hang around for hours to decode your content, they want it delivered in an instant format. 

One of the best ways to point you in the right direction is to hire a Social Media Marketing agency. For brands especially, this can help you decode the mystery of TikTok, all while factoring in your company image.

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