Stories that sell
Strategic copywriting , brand storytelling and marketing messaging .
I can help you work out what you should be saying, and how best to say it, to achieve your objectives. I write communications that differentiate your company, brand or offering, from competitors. I do it in a way that the target audience finds engaging, interesting, motivating and compelling. I use creativity, imagination, wit and 35+ years practical experience to give your communication the impact it needs if it is to move people and get them to take the action you desire.
I work across all media including press advertising, online ads, web pages, brochures, video scripts, blog posts, sales and marketing literature, eshots, sales letters, case studies, landing pages, posters, radio commercials, point of sale...
I don't specialise in one sector. Experienced in business to consumer and business to business across FMCG (food, drinks, ...), hospitality, fashion, retail, automotive, logistics, media, telecoms/IT, financial, consumer durables (furniture, DIY....) industrial/commercial, charities, public sector, professional services, education