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How to build your brand on social media without breaking the bank

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Zara, Staff Writer

Monday, 25 January 2021

It’s well-known that social media is an influential place to grow your brand, with many businesses performing the majority of their marketing through social media. Your social media marketing doesn’t need to be expensive either. Organic traffic is free to generate – you just need to know how.

Here are our top tips for growing your brand on social media, without needing a big budget.

Know your audience

Before you invest your time and money into social media marketing, it’s important to define who your target audience is. Social media marketing is all about building relationships which translates into engagement. But the question is, who do you want to engage with?

There’s no point trying to talk to everyone because it won’t be effective. You need to target your marketing to the specific group of people that you’re trying to reach. Once you know who it is you want to talk to, you can start to build a strategy around the type of content that they will want to engage with.

Choose the right social media channels

Different social media channels will appeal to different audiences and be more effective for certain businesses. For example, you’re likely to look on channels such as LinkedIn for an accountant or business consultant whilst you’d look on Facebook, Instagram or Twitter to hire a bouncy castle or find somewhere to visit with your kids.

That doesn’t mean to say you shouldn’t have a presence on every social media channel, but focus your efforts on really promoting the ones that will add value to your target audience.

Demonstrate your value

You want to convert your customers to your business, but you need to give them a reason. Why should they choose to follow you, engage with you and ultimately choose your business over another?

Make sure that every piece of content that you post is clear and concise so that your audience doesn't get bored. Keep your content relevant and include a call to action in every post so that your audience knows exactly what you want them to do.

Monitor your success

There are so many different types of content that you can share on your social media channels, from product images to blog posts and videos to memes. The type of content that will lead to success on your social media channels will depend on your audience.

It’s important to carefully monitor the engagement rates of different types of content so that you can see what appeals to your customer. If memes get little engagement, stop posting them – no matter how funny they are. Similarly, if videos get positive reactions from your audience, work on creating more original video content to share on your platform.

Hire a Social Media Marketing expert

It’s always beneficial to get an expert’s opinion. Social media specialists can make sure that you’re targeting the right audience with the right content. You can hire someone to set up your social media accounts and create brand guidelines that you can follow yourself for future marketing, or you can recruit someone to fully manage your channels, taking the weight of social media management off your shoulders.

If you’re thinking of hiring someone to help with your social media marketing, you can find the perfect social media marketing expert for your business on Bark. 

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