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How to build your 2021 Social Media Marketing strategy

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Mika, Staff Writer

Thursday, 22 April 2021

Are you looking to increase your social media following in 2021 and make a real impact? These tips will help you to fine-tune your social media marketing strategy, helping you to get ahead of the game this year.

Social media can feel daunting, especially if you’re just getting started. It’s such a competitive marketplace and it can seem over-saturated at times. However, getting your social media marketing strategy right can give your brand the edge that it needs to stand out from the crowd on social media.

Whether you’re an Instagram fanatic, a Facebook fan or branching out into TikTok, we’ve got you covered with this guide to creating a social media marketing strategy.

Set realistic goals

Think about what really matters to your business and use this to set realistic social media goals. Every business is different so your goals should be tailored to your individual requirements.

Your goals should be realistic. It’s probably not realistic to aim to grow your Twitter following from 10 to 1,000,000 in a month, so start with a smaller incremental increase and build on this month-on-month.

Here are some example goals that you may want to use:

Increase brand awareness:

Increasing your brand awareness means getting your name out there. You’ll need to focus on your brand’s personality and values to do this.

Grow audience

Growing your audience means attracting new followers to your social media channels. You’ll need to think about how you promote your social media content and the value that you’re giving to your followers.

Increase engagement

Engagement involves your followers' liking, commenting on and sharing your content. You’ll need to be posting engaging and interesting content that adds value to your followers.

Drive traffic to your website

Social media can be a great way of driving traffic to your website which you can then convert into sales. For this, you’ll need promotional posts and maybe even paid ads.

Understand your audience

Never make assumptions when it comes to your audience. Take the time to really research who is following your social media channels and what their driving forces are.

Once you understand who is reading your content and what motivates them, you’ll be able to tailor your content to meet their needs. This can help to increase your following and really drive engagement with your followers.

Create engaging content

It goes without saying that the key to an effective social media channel is creating engaging content that your followers can’t help but engage with.

If you’re struggling to find the time to post consistently on your social media channels, it’s worth considering using a social media management tool. This will allow you to schedule posts ahead of time, allowing you to write a whole month on content in one day if you choose to.

Monitor your progress

It’s important to continuously monitor your progress when it comes to social media. Identify where you’re meeting your goals and where you might be falling behind. This will allow you to make adjustments to your social media marketing strategy, giving you the best possible chance of meeting your goals.

Hire a Social Media Marketing manager

If you don’t have the time to give your social media channels the attention that they deserve, consider hiring a social media manager to give you a hand. They can take over your social media management, giving you the time to focus on what’s really important to your business. 

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