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How much does Social Media Marketing cost? 2021

Average Price
£300 - £500 per month

How much will I pay for a Social Media Marketing expert?

Need some help with your social media but not sure of the cost? Read our handy guide to find out how much a social media marketing agency, or freelancer, will charge for the management of your social media pages.

What is Social Media Marketing?

Social media marketing is the practice of promoting your business or cause online, through social media platforms. The most common platforms include Facebook, Twitter, Instagram and YouTube. Though Pinterest, Tik Tok, Snapchat and Reddit are also highly used too. 

The goal is to create content that both helps to build your audience and connects with them too. Social media marketing agencies or social media freelancers will plan content, schedule it and monitor the results. By looking to see what works for your platform, a social media marketing expert can streamline your goals with tailored content that gets put out across your social media channels. 

Their expertise can also create successful paid advertising campaigns. This can help you reach a wide audience quicker versus organically building traffic across your pages.

Social Media marketing cost

 If you’re wondering how much you’ll pay for social media marketing, here’s the average cost based on local professionals in the UK:

Average cost (per month)£300 - £500
Minimum cost (per month) £125
Maximum cost (per month) £600+

Considerations

 Before you look to hire an agency or freelancer for your social media marketing, you need to have an idea of your current pain points and what you want to achieve. That way, you can align your needs with the correct expert.  

The quality of the posts and the expertise required will all affect the price. Some social media marketing agencies have copywriters, designers, developers and statisticians who may all work together on each client. On the other end of the scale, it’s also possible to find someone who attempts each of these attributes themselves, which may work out cheaper if budget is your main concern. 

Factors influencing cost: 

The cost of social media marketing can vary widely. Here are some of the key factors affecting the cost: 

  • The complexity of the service 

  • Hourly rates vs. packages 

  • Professional’s experience 

The complexity of the service 

The cost of your social media marketing is going to depend on the complexity of the service you require. The frequency of posts also has an impact on cost, as the more you require, the longer it will take to generate and schedule. 

Most business owners opt for an average monthly package, which ranges between £300 and £500 a month. This would include the generating of content and some feed support, but wouldn’t be as in-depth as what other packages can provide. 

Though, the beauty of social media marketing is it’s totally customisable to your needs. So, it’s possible to start small and build up the level of support you need, or even scale back services that aren’t needed. 

Hourly rates vs. packages 

The final amount will also be determined by whether you pay hourly or as a monthly fee. 

Type of social media management (per hour)Highest average price Lowest average price
Basic£20£15
Average£30£20
Comprehensive£50£40

Type of social media management (monthly)Highest average priceLowest average price
Basic£200£100
Average£500£300
Comprehensive£2,000+£1,000

Social Media Marketing Management

At a basic level, it’s possible to get social media marketing management for as low as £15 an hour. On the other end of the scale, a comprehensive package could cost £2,000 or more. This would include the likes of customer service, feed management and expert level designers and copywriters who would create your monthly content.

Other considerations:

If you’re a social media newbie, here’s some food for thought when planning your social media strategy: 

  • Your social media marketing goals 

  • Social media channels

  • Monthly content creation

  • Customer service 

  • Feed management 

  • Paid advertising 

  • Compiling stats and generating reports 

Your Social Media Marketing goals

When used correctly, social media is a powerful medium which will allow you to connect with your audience. Identifying your goals will help streamline your efforts. For example, do you want to increase page followers? How about boost sales of a particular service you offer? 

Most businesses have multiple goals, which may change depending on the time of year or the needs of the business itself. Each goal will require a particular strategy to be developed to be able to reach it. 

Social Media channels

If you’re a startup, your business might not have any social media channels set up yet. Or, you might be unsure which platforms would suit your business, and allow you to reach your target audience the best. 

Social media marketing can help you get started, or pick up from where you’re currently at. Price-wise, the more content that needs to be generated in terms of platform types and frequency, the more expensive it will be. However, given the idea of marketing is to generate a return, if done correctly your social media marketing will produce a healthy ROI. 

Facebook

Facebook has 2.7 billion users, making it an excellent place to implement a social media marketing strategy. The expert you choose should be well versed in Facebook as a whole, but more specifically Facebook Ads, as managing digital advertising budgets is very important. 

Engagement is a huge part of how Facebook works too. Aside from replying to customers, you need to be liking and sharing content, and getting your users to do the same with your content. This can only happen if the content your page puts out is engaging and relevant to the audience.

Twitter

Twitter is all about succinct messaging and clever use of imagery. People can either like or retweet anything you post. Though the reach of your tweets can be greatly increased with the right use of hashtags and tags. 

Twitter also has an ads platform. It’s not as complex as Facebook but still requires a knowledgeable approach to hit the right audience. You’ll need to consider the content of your messaging and the time at which it goes out to achieve success. 

Instagram

Social media marketing on Instagram is about capturing the right image and video content. Plus, each post requires an engaging piece of copy underneath, that also makes use of hashtags and tagging. 

It’s also possible to sell products through Instagram and build brand pages. This can be facilitated through the ‘promotions’ function. You can arrange to promote particular products or services, that your social media marketing expert will launch and monitor for you. 

YouTube

Users are increasingly consuming more and more video content. As a business, it’s one of the best ways to promote your services. For example, a mechanic could upload a ‘how-to’ guide on how to change a tyre. The video itself can be monetised, meaning you’ll earn money for each view. However, you can also leave your contact details in the description box so that customers can find you. 

YouTube videos can be shared on social media or embedded into your blog pages. Though it takes skill to capture engaging video, edit it and then share it correctly. Elements of SEO also come into play here, which is why it’s best to leave your YouTube videos to a social media marketing expert. 

Monthly Content Creation

The main portion of social media marketing relates to the generating and scheduling of content. Depending on your business, you may want a post to go out across all feeds every day. Though some businesses increase this to every hour throughout the day. Your agency or freelancer will help you work this out, by checking your analytics to see when your followers are most active. 

The content needs to be relevant to your business, but also be something people, in general, will want to engage with. From decisive polls to humorous posts, there’s a lot more to getting social media right than is first apparent. That’s why your monthly content needs to be on point.

Customer Service

If you own an online business or eCommerce store, then you may require customer support as part of your social media marketing package. This includes replying to customers who message you, and those who leave comments on your page. It can be very time consuming to provide this service yourself, which is why many businesses outsource this to a social media marketing expert instead. 

Feed management

The nature of social media is that it’s a public arena. People are free to post almost anything, which may include spam or offensive content. That’s why you must have somebody closely monitoring your feeds to remove such content before it has the chance to negatively impact your feed as a whole. 

This also extends to aspects such as negative reviews, which all businesses will encounter to some degree. Such issues require a thoughtful approach to how the situation is dealt with, as an unprofessional reply could cause more harm than good. Social media experts are well versed in all aspects of feed management, which will help protect your business image and work to resolve any issues constructively. 

Paid advertising

Most social media platforms have paid advertising options such as Facebook Ads. Understanding how to create campaigns successfully takes a fair bit of technical knowledge, not to mention mathematical ability. Otherwise, you could throw large sums of money on advertising that doesn’t work or even gets rejected by the platform. 

Therefore, understanding paid advertising is an important aspect of social media marketing. Your expert will work with you to devise an audience and a budget. The costs for paid advertising are agreed in advance, and you can tailor the reach by your budget. 

Compiling stats and generating reports

As well as generating content for your social media, your chosen freelancer or agency will need to compile stats and generate reports about the progress of your campaigns. For example, how many followers you have gained since they took over your feeds. Or, how many users your paid advertising reached and how many conversions this generated for the business.

This type of service is more comprehensive but is the best way of determining what is working for your social media feeds and what isn’t. It’s also a great opportunity for them to share ideas about what could work for upcoming posts, based on how previous content has performed. 

Is it worth investing in Social Media Marketing?

If you lack the time or knowledge to market your business successfully through social media, then getting an expert on board is well worth the investment. They will plan your monthly content, schedule it and monitor how successful each post is. Social media marketing also involves launching paid ads from your platforms, which requires a specialist approach to get right. 

Given how important social media is for creating an audience, it pays to have yours taken care of by someone who not only knows what they are doing but is genuinely passionate about it too. That’s why social media marketing experts are well worth the investment. 

See your social media stats go through the roof and boost your conversions as a result, when you find social media marketing experts for your business on Bark.

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