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Five tips for hiring a graphic designer online

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Mika, Staff Writer

Monday, 15 February 2021

Choosing a graphic designer isn’t all about talent and price. Every graphic designer has their own personal style and you need to be sure that they can create material which really reflects the personality of your brand.  

Your main goal when choosing a graphic designer is to find someone who fits with your brand style. You also want someone with who you can have a comfortable working relationship with so that your design content has a consistent theme.

But it’s not always easy to find the right graphic designer for your brand, especially in today’s increasingly remote business landscape.

Here are our five top tips for finding the right remote graphic designer for your business.

Define your goals

The first thing you need to do is to define your goals. What exactly are you hoping to achieve with your graphic design project? Not only will this make you an easy client to work with, but it will also mean that you are more likely to be satisfied with the end product because it will be tailored to meet your goals.

The more background information that you can give to a potential graphic designer, the more detail they can go into in their proposal, giving you the clearest picture of whether they are the right graphic designer for you.

Try sitting down and writing a full creative brief which includes details about your company, what you’re hoping to achieve with the graphic design project, your expected deadlines, any inspiration from similar companies and any issues that you envisage cropping up.

Get to know your customer

You understand your product or services, but do you really know your customer? Your brand design is the first impression your customer will have of your company, so you need to make sure you’ve got it right. Take the time to really get to know who your target audience is so that your designer will know the type of person they are creating designs for.

Go past their portfolio

Most graphic designers will have an impressive portfolio – they are graphic designers after all! Try delving deeper into their portfolio by asking about their inspirations or processes for a specific piece of work.

By understanding more about their creative process, you can see if their methods are compatible with your business.

Check out their experience

A great designer should be able to work with any company in any industry. However, it makes things easier if they’ve worked for similar businesses in the past. If they already understand your industry, you won’t need to spend as much time getting them up to speed on your business which can save a lot of time.

Consider a trial project

If you think you’ve found the right graphic designer to work with your business, consider asking them to complete a trial project, for example redesigning your logo. Although you will need to pay for this, a smaller project such as logo design is a great way to test the waters and see if they’re the right fit for your business before signing up to a long-term contract.

Ready to find a remote graphic designer?

If you’re ready to begin your search for the perfect graphic designer for your brand, you can find a graphic designer on Bark.

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