Logos can take various forms. It’s also possible to have a combination of logo design types to suit your wider branding needs. If you’re not sure what style of logo would work best for your business, then your graphic designer will be able to advise you.
- Lettermarks - Your company name is written out in letter form. Rather than it simply being a case of typing out the word, it takes skill to choose the right typeface and placement of the letters. Typography uses either a serif or a sans serif font. Lettermark logos are especially effective for signage and company vehicles.
- Pictorial - A graphic image that represents your business. For example, a bone for a pet store or a pair of scissors for a hairdresser. A pictorial logo can feature any shape, and be created in several different ways, such as a flat graphic or a 3D image.
- Combination logo - Combining both pictorial and lettermark elements to give one complete image. The pictorial could be placed at the side or above the lettermark, depending on what works best visually.
- Emblem - An emblem logo is similar to a badge or a seal. The name of the brand will be written inside the shape, as opposed to being placed separately. Emblem logos have a sense of prestige and are used within a variety of industries.