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Important things to know before you hire an SEO Specialist

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Alex, Staff Writer

Friday, 12 March 2021

In the ever-changing world of online commerce, communication and business, it can be difficult to know how to get your content seen by the right people. SEO, or Search Engine Optimisation, isn’t a new concept, but it’s a proven tactic to get your online content seen by many. 

As simple as the basic term may be, getting this practice right can be challenging. The best way to navigate the world of SEO is to hire an SEO specialist. Hiring such a modern job role can often be intimidating for those who are unaware of its existence and how it fits into the world of advertising, monetising and online commerce. 

Let us take you through the ins and outs of hiring an SEO specialist and what it takes to implement them in your own work.

What is SEO?

At its basic level, SEO is the ability to optimise websites in order to achieve higher search engine rankings i.e to get your website sitting at the top of Google’s first page. This is often achieved by placing commonly searched for terms in your copy in strategic locations.

As quite a modern term, the world of SEO is changing all the time.

What is the role of an SEO specialist?

The actual role of an SEO specialist will depend highly on the company or project they are working on and the goals of the project itself. At the very core, an SEO specialist should strive to get their company’s website to the top of industry definition search engines such as Google, Yahoo and Bing. 

A search engine optimisation specialist should not only ensure higher results on search engines but also keep traffic flowing through the website. This flow of website traffic will lead to a growth in advertising, brand awareness and overall success of the website.

How much does it cost to hire an SEO specialist?

The overall cost of hiring an SEO specialist can fluctuate between a number of different figures and can depend on a number of different factors. Much like any other specialist, there are different levels of skill when it comes to an SEO specialist, and some are naturally better than others. The size of the project, whether it is limited by time or ongoing can also affect the price.

If we take some general figures, SEO specialists can charge, on average, anywhere between $20 and $100 an hour, depending on the particular project. This average price may also differ if you hire your SEO specialist through an agency.

To sum up

If you need to increase hits and traffic to your website or simply wish to move higher up on the Google search results page, hiring an SEO specialist may be the perfect way to go. Having an expert that can optimise your website and its content, resulting in far greater commercial and financial success, can only be a positive thing.

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