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How much does Animation cost

Average Price
£250 - £20,000

What is the price of Animation?

Thinking about hiring an animator? Read our handy guide to find out how much you can expect to pay for animation in the UK.

What is Animation?

Animation involves turning illustrations into moving images. It allows you to convey your message in a unique and eye-catching way.

The first-ever type of animation was hand-drawn, and the artist would have to draw every single frame in the sequence. This made animation extremely time consuming and costly.

Nowadays, animation is much more accessible, thanks to the increasingly digital world. Illustrations may be drawn by hand or digitally and then animated through digital technology.

Animation is used today for a vast range of purposes, including animated movies, infographics, informational films and marketing graphics.

How much does Animation cost?

Adding animation to your website can increase your impact and help to build your brand. But how much should you expect to pay for animation in the UK?

The price that you’ll pay for animation will depend on the type of animation that you require. Although there is no fixed rate for hiring an animator, a breakdown of average costs for different types of animation is given below.

Average cost of social media animation (5-15 seconds)
Average cost£800
Minimum cost£250
Maximum cost£2,000
Average cost of short motion graphics (30 seconds)
Average cost£3,000
Minimum cost£1,000
Maximum cost£6,000
Explainer video (up to 90 seconds)
Average cost£7,000
Minimum cost£5,000
Maximum cost£12,000
Longer video (several minutes)
Average cost£13,000
Minimum cost£8,000
Maximum cost£20,000

What changes the price of Animation?  

The cost of hiring an animator will depend on several different factors including:

  • Complexity

  • Style

  • Running time

Complexity

Creating an animation involves a complex design process. This may include scriptwriting, storyboarding, recording a voiceover, adding music and creating sound effects. The more complicated your design is, the higher the cost will be.

Style

The price of your animation will also depend on the style of your animation. If it can be created by adapting an existing house style, the cost will be lower than creating a new bespoke design. The more illustrated elements that need to be created, the higher the cost will be.

Running time

Many people think that the running time of the animation will have a large effect on its cost, and that is true in some circumstances. Generally speaking, the longer the animation is, the higher the cost will be.

However, style and complexity are much bigger factors when it comes to calculating the cost of animation. For the same budget, you could have a shorter animation with more detail or a longer animation with less detail. The biggest factor is how long the animation takes to create and how much work needs to go into it.

Is it worth paying for Animation?

Animation is something that takes years of training and practice to become skilled in, so it’s not a task that most people can do themselves. If you’re looking for animation, you’ll probably need to hire a professional animator to create it.

With animation, you can bring just about any concept to life. It allows you to put context behind your ideas and visually represent even the most abstract of concepts. This makes animation an effective tool for explaining new concepts and ideas.

When it comes to marketing, animation is one of the most effective tools. Rather than an image, which is easy to skip over, animation quickly captures the attention of your audience, so they can’t help but watch.

If you’re looking to take your marketing to the next level or explain a new concept in a simple and easy-to-understand way, animation may be the solution.

It’s hard to know where to start when you’re looking for animation. At Bark, we’re here to help. We have a directory of animators waiting to give you quotes. You can browse their profiles and read reviews from genuine customers to find the perfect animator for your job. 

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