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5 essential tips for growing a new social media account

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Zara, Staff Writer

Friday, 30 April 2021

Businesses big and small are utilising the powers of social media to grow their audience, build their brand identity and ultimately increase sales. If you don’t have a social media account then your brand could be seriously losing out against competitors who are reaching far more customers online. 

If you’re planning to grow your social media account from the ground up, we’re here to help. Here are some easy-to-follow tips to hit the ground running and set yourself apart from the competition with your social media account.

Understand the platform you are using and what works there

Misunderstanding the platform and how it’s used is where many people go wrong. A lot of people approach social media with a one-size-fits-all mentality and wonder why things aren’t working out for them.

Just because a particular strategy worked on Instagram doesn’t mean that it will work on LinkedIn. To be successful and grow a large following on social media, you must spend some time figuring out what the platform wants and how you can leverage this to grow your audience.

At the end of the day, the social media platform algorithm will only favour you when you have learned to live by the rules. For example, long-form text content may perform well on Facebook but isn’t likely to perform as well on Instagram or YouTube.

Create platform-specific content

Another core practice that you need to get right is creating content that works for every specific platform that you decide to be present on. For example, if you want to grow on Instagram but aren’t great at taking pictures, you may face some difficulty, however, on the flip side, if you are good at writing, you will have tremendous success on LinkedIn, Twitter, and Facebook.

Be consistent

Pick a pace that you will follow when posting on social media and stick to it. Your audience loves the predictability that comes from knowing that you share amazing content with them at specific times and this will also help the social media platform you are using to expose your content to more people. 

Don’t be the person who shows up on social media when they like, without paying attention to consistency and the needs of their audience. If you try this, you will lose a lot of your audience to users who post more regularly and keep it consistent.

Engage with your community

The truth is, you are there to serve your audience. You cannot do this if you place your feet on the accelerator and throttle your way through every day, without stopping to listen to what the audience is saying. Ask them questions and hear how you can serve them better, engage with people in the comments section of your posts. This helps them feel valued and they will be more likely to invite more people to become your followers as well.

Besides, by engaging with your followers, you create trust and loyalty, which is super important in such a competitive online environment.

Be human

To grow a new social media profile, you will need to be unique in your approach and content. Many people struggle with that aspect because they get inspired by big profiles and often follow their steps.

Being unique isn’t that difficult, you just need to show your followers who you are and be a human rather than a robot behind the scenes. This way, you will find your audience, which will remain loyal no matter what as you are the only person in the world that is like yourself.

If you are struggling with growing your social media account, you should hire a local social media manager that can put you in the right direction and structure your social media strategy.

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