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Local Design profile image
L

Local Design

Midlothian

Big design for 'small businesses'. Small business or start-up? I specialise in working closely with local, independent businesses to develop and deliver full branding and to translate your business into an online environment. Working closely with small local businesses and start-ups ensures a uniquely bespoke, hands-on design service.

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Hear from
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Describe your creative process.

The initial stage involves meeting with you (either in person or via Skype) to get a clear idea of what your businesses is about; including what product/service you provide, your ethos, visual style and target audience. A clear understanding of this ensures that any design assets reflect your brand, and tell your unique story.

I would then create three design concepts based on this initial discussion and send these to you for consideration. Ideally, we would then meet a second time to discuss the pros and cons of each, before I revisit and develop one (or a combination) of these three concepts, depending on which you feel best represents your vision.

For me, a large part of the creative process is receiving client feedback along the way and working with you to mould and develop the final design as the project progresses. Once a final design has been delivered, the price includes up to three amendments to ensure you are happy with the final design.

What information do you need from a client before you can start work?

1. What product/service does your company provide?
2. What are your unique selling points?
3. What is your companies ethos? (What are your beliefs?)
4. What does your company aim to achieve?
5. What is your target audience?
6. What is the voice/tone of your company?
7. Sum up your company in one sentence. (If you're having trouble with this, I can provide a branding workshop that can help)

What do you love most about your job?

The two things I am most passionate about are good design, and a good story. Every company has a story, and effective branding tells this well, clearly, and with character.

I absolutely love working closely with local businesses to see their branding visions realised, and equally thrive on the challenge of refreshing or revamping a pre-existing brand.

What inspired you to start your own business?

I have five years experience working freelance on branding and website design, and for the past year and a half have been working and further developing my skills in digital marketing. I have set up my own company so that I can take on freelance design work.

I absolutely love my job in digital marketing and feel that this, coupled with my passion for branding, is a brilliant combination for taking on freelance design projects, helping small businesses and start-ups realise their vision.

Why should our clients choose you?

If you're looking for attention to detail, passion and enthusiasm then I think we'll get on well!

My expertise in design softwares are self-taught – in high school I developed a love of photography and taught myself Photoshop so I could edit my own pictures. Eight years later and I have expanded these skills to include numerous other softwares such as InDesign, Illustrator and Premier Pro, to name a few... my love of design brought me to Edinburgh College of Art where I gained a BA (Hons) in Graphic Design.

But aside from the technical skills, which are a given, I'm just completely passionate about working closely with local businesses to see their creative vision realised: my job as a graphic designer is to package up your business in a neat visual bundle and present it to your customers in a way that allows it to shine to its absolute full potential.

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Graphic Design FAQs

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Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.

Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.

It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).

When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.

Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.

It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.

This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.

Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.

The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.

In a word, yes! Graphic design can be carried out remotely, so as long as you're able to discuss the brief with your expert over the phone or via video chat, then you're good to go.

Reviews

4.87/5.00

based on 427 reviews

The average rating for Bark Graphic Designers in Edinburgh is 4.87, based on 427 reviews.

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