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Customology profile image



‘20 Certificate of Excellence

Hi and thank you for checking out my profile. I have worked with - and still continue to work with in many cases - a wide range of different business types. Financial Services, Property Management, Holiday Lets, Online Training, Electricians, Property Developers, Landscape Gardeners, Restaurants, Hairdressers, Health & Wellness, Manufacturers, even Traditional Hand Carved Rocking Horse Makers! You can find out more about these projects, including some “mini case studies” at my website at - https://customology.co.uk/project/ I work with a website platform called Wordpress because it is very user-friendly for you as the customer to be able to make amendments and additions for yourself when set up (should you wish to do so). All of these websites are 'Responsive', which means they will automatically adjust themselves for whatever screen size they are viewed upon. My own website - www.customology.co.uk - is an example of this and you can find out more about me here too. But the "look" is really only 25 - 35% of what makes a good website, the majority is in the content and how it engages with your visitor - and leads them to take an action. This is where I think I'm quite a bit different from many website designers (not all certainly) in that there is a lot of consideration into the content to make sure your website actually works in getting you more customers. Hopefully that is evident on most of the sites - in different ways. I can also give you full guidance and support in learning how to do any updates and amendments yourself, it's quite straight forward once you've been shown. Here is one example of a business I worked with back in early 2017 and the thought process that goes into the work I do with my clients Edinburgh Cleaning & Concierge Angie Reid’s business is in providing a premium property management service for owners of holiday let accommodation in Edinburgh. At the time of writing this (Jan 2018) she manages nearly 50 properties for over 40 different clients. They are all quality properties and range from one-bedroom Victorian apartments in the centre of the city, to 4-bedroom homes in the suburbs. When we first ‘met’, (we have only ever spoken on the phone), the business name was Edinburgh Cleaning Services. However, there was apparently another business with a similar name, so a while later she changed the name to Angie’s Holiday Cleaning. When we got back in touch again, after a couple of years of not speaking, she mentioned that she had been thinking of updating her most recent website – and asked if I could help. The first thing that struck me was that the current business name did not reflect the quality and breadth of her services – and was almost certainly affecting the perception of her business. I suggested we needed to take a wider view than just updating the website – and she could see the value in this. You can see how her previous website looked before I rebranded it here at - https://angieshc.customology.co.uk You can see her new site here at - https://edinburghcleaningandconcierge.co.uk And finally you can read more about the process I took in rebranding the site - and business - at https://www.customology.co.uk/project/edinburgh-cleaning-concierge/ Here on my Bark Profile you will also find some screenshots of some previous projects, responses to FAQ's and kind words from clients via Google Reviews. Please do get in touch if you have any questions whatsoever and all the best with your project. Alan

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What makes a great website?

It should be easy and intuitive for visitors to navigate their way around your website and only 2-3 clicks to find what they want.

It should answer the question, or questions people are looking to have answered when they come to your site.

What you want them to do next if they like what they see should be obvious and easy to do (This is usually to get in touch, but can be other objectives). I would usually put full contact details and even a Contact Form on the bottom of every page.

Get your message across as succinctly as possible, people's attention span is much less than it was even a couple of years ago and they don't want to read any more than is necessary.

The appearance and quality of your website is often the very first impression someone will get of your business so make it a good one.

Finally make sure your website presents itself as well on a mobile phone as it does on a laptop or PC. At least twice as many people will probably be viewing it there.

What questions might you ask a client when starting a new project?

Why do you want a website for your business? What do you want your website to achieve for you?

Who is your ideal customer / target market?

Do you have a logo, stationery, or any branding you wish to use as a starting point for the design?

Do you have any ideas of your own already? Are there any website's that you've come across that you like the style and design of?

Do you have any good quality photo's of your business, or product that we can use on the new website?

As well as creating the website is there anything else you want to do? Collect your visitors details for send a newsletter, create a blog, Social Media accounts, take reservations or bookings etc

What is your budget?

What do you love most about your job?

Creating something, whether it be the website or setting up a promotional activity that brings in real results to the business in the terms of more customers and / or income.

What inspired you to start your own business?

I was saddened about the number of businesses that opened in my area - and then closed not too long afterwards. It struck me that I didn't see many of them doing any, or little marketing or promotional activity, and whether things would have been different if they did?

Why should our clients choose you?

My main background is not as a 'techie' website developer or graphic designer, but as someone with experience of running a larger retail business. (I have taught myself web development over the last 7-8 years).

I come with many years of business experience and understanding that I incorporate into all of my projects. It is never about just creating a website, but creating a website that will then work effectively in building your business.

I know it's a bit cliche and that everyone probably says it, but I really do feel I over deliver on my projects. I believe that any of my clients that have testimonials posted on my website would back me up on this.

You won't just get a website, but (if you want) a full ongoing service on how to use and get the best from it.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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based on 178 reviews

The average rating for Bark Web Designers in Bradford is 4.93, based on 178 reviews.

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