KG Moore Limited
Just do it.
It's my favourite marketing campaign. Did you know that it was launched in the late 80's? (Yes it still stands today)
Did you know that before the campaign was launched, Reebok was outperforming Nike?
In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion.
How did they do it?
How did Nike create such a powerful long-standing campaign that catapulted their business into success?
We know that you want great marketing that gets noticed.
Nike used to almost exclusively target marathon runners. Then, a fitness craze emerged. The smart marketers in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. "Just Do It." was short and simple. But it captured everything people felt when they were exercising -- and people still feel that feeling today. Don't want to run five miles? Just Do It. Don't want to walk up four flights of stairs? Just Do It. It's a slogan we can all relate to - the drive to push ourselves beyond our limits.
That's how they did it.
With Market Insight.
We are a Strategic Marketing Agency.
We gather insight to get a better understanding of your competitive market and your customer needs.
We then use this insight, combined with analytical data to develop a clear marketing strategy.
The purpose of this activity is to strategically position your brand and marketing messaging so you stand out in a competitive market. This will help to create a sustainable competitive advantage for your business.
We also help plan marketing activity and manage the implementation to ensure your marketing is consistent, building your brand awareness, and generating growth. All the while, we gather insight from your customers, making sure we always know how they are feeling.
Leverage our strategic marketing expertise to help achieve your business goals.