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5 things to look for in a Web Designer

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Mika, Staff Writer

Monday, 25th January 2021

You’re ready for your first website – congratulations! But searching for the right Web Designer to build your website can feel daunting. You want someone who understands your business goals but also the personality of your company. It can be hard to find the right balance of expertise and creative flair. 

Here are five things to look for when you’re hiring a Web Designer. 

High-quality portfolio

When you’re hiring someone to design your website, you want to be sure they can deliver. Luckily, most Web Designers showcase a portfolio of their past projects on their website. By looking through their portfolio, you should be able to get a good idea of whether they work in your style and ensure their work is up to your standards. 

SEO knowledge

The reason companies typically decide to launch a website is to get their brand noticed and increase their customer base. A good web design company will have an in-depth knowledge of the latest SEO (Short of ‘Search Engine Optimisation’) tactics, giving your website a great start when it comes to getting ranked on search engines such as Google. It’s always a good idea to look at the Web Designer’s own website. If they’re ranked highly by the search engines, you’ll know that they’ve got a strong working knowledge of SEO principles which they can apply to your website. 

Responsive design skills

According to Statista, over half of website traffic comes from mobile devices. A mobile-friendly website design isn’t good enough though – what you really want is a responsive website design. A responsive design will look great no matter what device it’s viewed on, whether that’s a 50” smart TV, a pocket-sized mobile phone or even a tablet.

Again, you can test this out with the Web Designer’s own website, along with any other examples in their portfolio. Try viewing them on any devices you own to check that they have implemented a responsive web design. 

Proven CMS experience

A content management system (CMS) allows you to create, edit, organise and publish your web content without needing to know any programming. This means that you can upload your own content without needing to consult a web developer every time, saving you money in the future. 

If you want functionality like blogs or a news section which will require frequent updates, look for a Web Designer who has experience using a CMS such as WordPress or Wix. If your business is e-commerce, an e-commerce management system like WooCommerce or OpenCart would be ideal. 

Genuine reviews

Most Web Designers will feature testimonials on their website which they have uploaded from their happy customers. However, it’s always a good idea to look for some impartial reviews of the company too so that you can be sure they’re genuine. 

Sites like TrustPilot are great for checking impartial reviews. Alternatively, you can hire your Web Designer on a site like Bark, where you can see genuine reviews from all of their previous customers. 

If you’re ready to get started with designing your website, find a Web Designer on Bark.

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