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How to use your website to grow your business online

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Mika, Staff Writer

Thursday, 22 April 2021

A website is an essential tool for any business and your website design is critical to its performance. Having an attractive website isn’t enough in today’s world – it needs to be optimised to attract and convert your customers.

Here are our top tips for making your website work for your business, reaching your target audience and converting leads into customers.

Prioritise your branding

Your website is the place for you to show off what your brand is all about. Your brand’s personality and values need to shine through here. Making sure that you have consistent branding and a clearly defined brand identity is essential for increasing your brand recognition. You can then continue this through your marketing, social media accounts and any printed materials.

Keep it current

Many people think of their website as a finished product. However, it’s important to continuously update your website with new content.

Website visitors and search engines alike will be attracted by active websites. That’s why it’s important to regularly post relevant content that adds value to your customers. Make use of your blog section here – it’s great for SEO and also showing off your knowledge and expertise to your customers.

Think about your call-to-actions

Your website looks great, but are you telling your viewer exactly what you want them to do? If the action that you want them to take isn’t clear, they won’t take the action that you want.

Each page of your website should contain at least one call to action. This should be displayed somewhere that the user can see it without having to scroll down. That reminder to “email us”, “click here to buy” or “give us a call” could be all that’s needed to convert your prospect into a customer.

Make it mobile-friendly

Over 50% of web traffic now comes from a mobile phone, so the importance of making sure that your website is mobile-friendly can’t be underestimated. This is particularly important if you’re running a B2C business, dealing directly with consumers.

You’ll need to make sure that every element of your website displays effectively on a mobile or tablet device, as well as making sure that links and buttons are in the right place and clickable. Ensuring that your website is set up for mobiles can help to increase your conversion rates whilst improving customer satisfaction.

Don’t forget your SEO

If you want your potential customers to be able to find your website through search engines, you’ll need to prioritise SEO – that’s search engine optimisation. You might think that only the big brands can achieve page one Google status, but actually any business can get onto the first page of Google if they use the right techniques.

SEO needs to be ongoing as search engines are constantly changing their algorithms. You’ll need to work on both your on-page and off-site optimisation for the best chance of achieving success.

Hire a Web Designer

Hiring a web designer is one of the single most effective actions you can take for boosting the impact of your website. Whether you want to create a new website or enhance what you’ve already got, a web designer can create a website that will attract and convert your dream clients. 

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