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How much does a Public Relations Agency cost?

Average Price
£1,000 - £4,000 per month

What is the price of a Public Relations Agency?

Are you looking to hire a public relations agency? Read our handy guide to find out how much you can expect to pay for a PR specialist.

What is a Public Relations Agency?

A public relations agency can help to improve the perception of your brand. If you’re looking to build your brand awareness and improve your company’s credibility, a good public relations strategy could be just what you’re looking for.

PR specialists are experts in strategic communications. They can create and distribute engaging press releases, liaise with the media and help you to deal with any potential issues that could harm your brand.

Whether you’re looking to enhance your position as a knowledge leader or improve your reputation in the local or national press, hiring a PR agency can help.

How much does a Public Relations Agency cost?

Choosing to hire a public relations agency can enhance your brand image and increase your profits. But how much does it cost to hire a PR agency?

The price of hiring a public relations agency will be influenced by the level of service you require and the payment terms you agree to. Although there is no fixed rate for public relations, a breakdown of average costs of hiring a PR agency is given below.

Average cost of a Public Relations Agency
Average cost (per month)£2,000
Minimum cost (per month)£1,000
Maximum cost (per month)£4,000

What changes the price of a Public Relations Agency?  

The cost of hiring a PR agency will depend on several different factors including:

  • Payment terms

  • Services required

  • Location

Payment terms

The most common way to hire a PR specialist is on a monthly retainer. This means that you pay for a set number of hours each month, whether or not you use them. You can purchase extra hours as required. Having a PR specialist on retainer means that they will be available for crisis management when you need them.

Many PR agencies will also work to an hourly or day rate for specific projects. This might be preparing for an event or a product launch.  

Services required

The cost of hiring a PR specialist will also depend on the services you require. Most businesses opt for a full PR package including writing and distributing press releases, brand management, media relations and crisis management.

If you’re looking to keep the costs down, you can opt to write your press releases in-house and use a PR agency to distribute them. If you choose to employ a PR agency for only specific tasks, the price is likely to be lower.


Although many public relations specialists work remotely, prices can vary depending on location. Public relations agencies in the South of the UK, and especially in London, will typically charge higher than the average whilst specialists in the North are often lower in price.

Is it worth hiring a Public Relations Agency?

A good public relations agency is the bridge between your brand and the media. They understand the needs of both your business and the media, meaning that they are perfectly placed to bring you together.

Your public relations agency will enhance your reputation and be there to pick up the pieces if a crisis hits your business, limiting any damage to your reputation.

Hiring a public relations agency is an investment. In return, you will achieve greater brand awareness along with increased sales and enquiries.

Searching for the right public relations agency for your business can be challenging. How do you know where to begin?

At Bark, we understand that hiring a PR specialist is a big decision. That’s why when you search for a public relations agency on Bark, you can browse the profiles of companies that meet your requirements and read reviews from genuine clients before requesting a quote.

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The average rating for Bark PR Agencies is 4.89, based on 10,150 reviews


based on 10,150 reviews