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Dark Horse PPC, SEO, Paid Social profile image

Dark Horse PPC, SEO, Paid Social


‘21 Certificate of Excellence

Dark Horse believe and prove that success online is not down to who has the biggest budgets. Our clients win in some of the most competitive industries and face companies with much larger resource. This is why they turn to us. We make them the Dark Horse. We make them the winner. For us, SEO is about making money. Yes, we focus on increasing quality traffic, rankings and conversions but that HAS to correlate into financial returns. We understand that. There are far too many agencies out there who confuse with jargon and myths. SEO is not a mystery. It's about 3 key areas: Tech SEO Content Digital PR and Outreach. In order to succeed, you need a team who can do all three well. That means that freelancers can't. One person cannot do all three. The skills are too different. We have all bases covered and it will be our goal to meet yours. We will get you where you need to be. We will make you beat who you need to beat. We will make you the money that you need to make. That is Dark Horse SEO. Embrace the Darkness. www.darkhorse.co

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Hear from
a professional

What do you love most about your job?

Results. Possibly a cliche but there are two things that really give me a buzz about them.

Firstly, results can be fairly simple. We can save money and cut costs or we can improve performance and get more sales. The real buzz is when these are not mutually exclusive. Saving a client money AND getting them more sales is such a great feeling. Knowing that their previous search marketing agency was not getting them results vindicates why we exist as an agency and further spurs us on.

Secondly, is to expand on vindication. When we do get the results that allows a client to achieve their goals, it's a tremendous pleasure to get a metaphorical pat on the back that I hired the best staff I could. I go out there to try and hire PPC, SEO and Paid Social heroes and this has a certain cost, both financially and on workload, it's my job to recruit the best. When we get a new testimonial or case study then I get that fuzzy warm feeling as this means that I did my bit. I may not have done the hard work, the stats, the science, the art, the psychology being the work BUT I helped create the environment to allow that to happen.

Who doesn't like feeling smug when things go well?

John Keating
Director and Founder

What inspired you to start your own business?

I got fired - many moons ago. In order to protect my client list, I figured I would set up a temporary business to look after them until I find a new job. Fast forward 10 years, 30+ staff and growing turnover and client numbers - I never found that job!

Thank you for firing me all those years ago.


Why should our clients choose you?

Here are a handful of reasons why you should use the services of Dark Horse:

Our team covers the complete gamit of PPC and SEO. Tech SEO, Content and Outreach SEO too. Without all three, you will not get all the results. So that means that freelancers or micro companies either outsource part of it or can't do it well. We outsource nothing and have all the skills in house in the NW of England.

We know this is the one you are all interested in. Dark Horse will make you money. We don’t charge exorbitant hourly rates. We want our clients to be happy so we are looking for lower margins with clients so happy with us, they never want to leave.

The fees that we charge are extremely competitive and will never be an issue for clients. Our proactive approach and ability to get the returns always results in clients looking to increase their commitment to us. We start small, prove concepts and then grow with clients.

We get results in the first 6 months and then build upon that powering the results higher in the next 6. Google does not move in mysterious ways and we don't believe in not being accountable. We audit so many accounts from other agencies or where the SEO is being done internally by a marketing manager. Many are car crashes and even though some are cheaper - the results are awful. Thus actually making them more expensive.

and remember..... Anyone who guarantees you top spot or guarantees success - it's a ploy. They can't. The reason being is that there is no barrier for competition and they have no awareness of the algorithm changes. What those types of companies do is pick an obscure keyword that no ones wants and gets you to #1 for that. There's your guarantee. So if you want to be top for "Pink Penguins that fly in Colchester" then pick a company and pay them £200 a month for SEO.

Think about that too..... how many hours of work on SEO would you get a month paying someone a few hundred quid? Answer - **** all. Cheap is not cheap. It's usually a rip off. You need a smart agency with fair pricing who are willing to graft.

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based on 38,321 reviews

Such a great company and they create amazing content. Very reliable when communicating also, couldn't recommend these guys enough!

26 Feb 2024

Kudos to Social Buzzing team for their dedication and creativity. They've taken our brand to new heights on social media, and the regular reports provide valuable insights. Highly recommend!

22 Feb 2024

I recently met Paul to discuss potential digital strategies to boost my presence and get more work. Paul instantly set about making changes as soon as he got home! No hard sell, no contracts! Onwards and upwards!

20 Feb 2024

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