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Would your business benefit from a Mobile App?

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Alex, Staff Writer

Friday, 5th February 2021

In today’s increasingly digital world, most people rely heavily on mobile apps for almost everything they do. Social media, online banking, supermarket shopping and even blogging are all frequently navigated from mobile apps and the opportunities are endless.

It’s not just the big companies like Amazon and Facebook either – small businesses are increasingly developing mobile apps to reach out to their customers and build their brand value.

How can a Mobile App help your business?

Sales

How many goods have you ordered online in the last 12 months? Most people won’t even be able to remember all of their online orders from the past month, never mind the last year. Purchasing goods and services online has become the norm for most people, with millions of online orders placed every single day.

With so many transactions now happening online, you can’t afford to miss out on that business. A large proportion of the population carries a high powered computer in their pocket for the majority of the day – a smartphone. Enabling your customers to be able to access your services any time with just the touch of a button gives you a constant business presence on their phone.

Marketing

Mobile apps can also be programmed to send push notifications directly to your customer, alerting them to new products, offers and events. It’s a cheap and convenient method of marketing directly to the customers who have already shown an interest in your products or services by downloading your app.

Adaptability

It’s not just businesses selling goods that need apps either. Mobile apps can also be used for a wide range of purposes including financial management, communication, games and education. The sky really is the limit when it comes to the functionality of a mobile app.

Are there any disadvantages to developing a Mobile App?

Whilst some businesses will reap the benefits of having a mobile app, some businesses find that it isn’t worth the cost. The success of your mobile app will largely depend on the function of your business and the profile of your customers.

Mobile apps can be costly to develop and can take anything from a few weeks to a year to develop depending on the complexity. Try to do it too cheaply or quickly and you may end up with an app that isn’t fit for purpose, causing your customers to quickly uninstall it when they need an extra bit of storage.

Your mobile app will also require ongoing updates as technology advances and your products or services evolve. This could further ramp up the cost as you’ll need to hire a mobile software developer every time unless you have the skillset in-house.

Should you launch a Mobile App for your business?

The success of your mobile app will depend on the type of business that you’re running. If you have a strong and responsive website which gets good traffic and high-quality leads, you may decide that a mobile app is a surplus to requirements.

However, if your website is not optimised for mobile, you may be losing customers. There’s a limit to what you can do with a website, whilst an app can offer much more value to the end-user.

Mobile apps offer large potential when it comes to marketing, allowing you to stay one step ahead of the competition. If you focus on the needs of your customer and use the app to solve their potential problems, a mobile app could go a long way in boosting your business, drawing in your customers and keeping them coming back for years to come.

If you’re ready to explore the possibilities of a mobile app for your business, you can find a mobile software developer on Bark. 

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