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What are the benefits of using Animation for your Business Marketing?

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Mika, Staff Writer

Monday, 8 March 2021

When it comes to creating a video you have two options at your disposal. You can either shoot real-life footage with a camera or use animation instead. 

While both have their advantages, animation allows for the use of flashy graphics that can really capture the imagination of the audience. 

Suitable for all ages, animation can set your business apart from your competitors, as it requires a high level of technical ability to execute. If you are considering hiring an animator to bring your marketing to life, here are just some of the benefits you can expect. 

Animation is engaging

With any piece of marketing you create for your business, you want it to be something that grabs people’s attention. Animation is one such tool for the job since it will use colourful elements that align with your company branding. 

The videos can be text-based, use illustrations or even characters to explain the message you had in mind. All of which is highly engaging, especially compared with reams of text. People are also a lot less likely to zone out, which makes it more likely your message will get across. 

Can be customised to any purpose

Whether you’re creating a TV advert or trying to explain how your product works in greater detail, the sky's the limit when you use animation. 

Your animation team will draw the idea from scratch, which removes the boundaries of trying to find suitable stock imagery. Or even trying to create a special effect that would be too costly or dangerous to do in real life. 

The tone of the animation can be dramatic, humorous, entertaining, informative or professional - there is no limit! So you can be sure it will suit your company values. 

Ideal for social media

Animations are in video form which means they can be uploaded to any social media platform. The technique will easily break your products, services or ideas down on a basic level to your followers.

Plus, the graphics and words can be highlighted to stand out more with animation, which isn’t always possible with traditional video. When viewing the video on a tiny mobile screen, such clarity makes all the difference. 

Less disruption than filming

Not every business can stop everything to set up a Hollywood studio in their office, in order to film a marketing campaign. 

Doing so will also involve buying a camera, lights, sound equipment and of course spending time away from running your business. Your employees might not always want to appear on camera either, and filming real footage might not suit what you had in mind. 

But with animation, everything will be created off-site meaning minimal disruption to your business operations. You can even record a voiceover to personalise the animation so that you get the best of both worlds. 

To sum up

If you’re in search of a creative way to market your business, then animation is just the ticket. Animators spend years honing their craft, offering a range of styles depending on their training and influences. 

Therefore, it’s possible to find a professional who aligns with your business vision, regardless of what it is that you do. Frame by frame, an animator will bring your marketing campaign to life in spectacular fashion. 

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