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Gloucestershire
My name is Dan Hortop and my company is Pickle Studio, based in Cheltenham, Gloucestershire.... It's just me here. During my career, I have worked for large design consultancies and with lots of big brand names. Since 2012, when I set up 'Pickle Studio', I have been offering the wealth of my knowledge and experience in graphic design, directly to businesses. My clients like this. They benefit from a personal, professional service and great creative results at a much more affordable cost. I work with companies of all shapes and sizes from start up's to larger businesses. So, whether you need packaging design for a new shampoo, branding for your estate agency, or a logo and website design for your bakery business, I can help make you stand out from the crowd! I am an expert, by working with me, your project is in safe hands - from creating fantastic design concepts through to producing digital print ready artwork.
I love impressing my clients.
Doing something that I really enjoy - It's fun, not like work really!
Working for myself means my hours can be completely flexible. I can go out for a run during the day as well as talk to clients on the other side of the world during the evening.
To be the master of my own destiny - making decisions and seeing results which are proportional to what I put in.
To be able to build relationships and work directly with my clients. When working within large design agencies I witnessed projects being passed from person to person and instructions passing through account managers. This sometimes resulted in mixed messages or a 'Chinese whisper effect' and a lack of continuity. My clients like communicating with the guy that's actually doing the work.
I'm an expert. I know what I am doing and what I am talking about... but I also listen and work together with clients.
My aim is to surprise and delight - to put a smile on my clients face, exceeding their expectations by creating fantastic design solutions.
4.93/5.00
based on 24,549 reviews
Highly recommend whitelight - wlight.com. I needed a logo design and Bradley came back with lots of options and ideas. He was patient with my requests and efficient. Love the end result and would be very happy to go back to white light for any future needs. Thanks Bradley.
26 Nov 2025
I' ve never used anyone else since first using SQ Design!
14 Nov 2025
Very quick replies , good price and great work. The brochure printed from the document made by Bradley looks amazing, will for sure use WhiteLights/Bradley again.
14 Nov 2025
