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The Benefits of Commercial and Corporate Photography

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Mika, Staff Writer

Friday, 19 February 2021

Whether you’re building your website for the first time or revamping your current one, the cost of professional photography may have you wondering whether you really need it. The truth is that every business, big or small, should have professional photography on their website if they want to set themselves apart from the competition. 

Having the correct photos can make or break your business. Whether it’s having the right staff headshots on your company website or providing customers with the perfect image of your product, having the services of a commercial and corporate photographer can elevate your business needs to the next level.

So, what actually is commercial photography and corporate photography? How much should you be paying for this service, and what are the best ways to take advantage of these professional skills? We’ll aim to answer these questions and more with an in-depth look at commercial and corporate photography and its benefits.

What is Corporate Photography?

Simply put, corporate photography is a form of photography that is carried out on behalf of a company. This can include promotional images for members of staff, photographs promoting company products or something similar. Corporate photographers are often employed to give an overall feel and look of a company to the outside world. They will develop a portfolio of the entire company, which in turn will project a narrative and one that hopefully wins over a new customer base.

Corporate photographers should also use their sense of artistic flare to sell the company they are photographing. Usually, techniques of beauty, art and photography science should be honed towards more corporate and business-like objectives.

How much do Commercial and Corporate Photographers cost?

From a purely business point of view, weighing up how much something costs is a huge part of the process and getting the right price is just as important. When it comes to the cost of a commercial photographer, the final figure can differ hugely, depending on the type of images, the time it takes to complete the project and the overall quality and size of the final pieces. 

Often, commercial and corporate photographers will not provide a standard figure when offering their services. Instead, photographers will hold a consultation with a business, during which the business will propose their photographic needs. Once the corporate photographer knows what is needed, they will, in turn, relay a quote for the photography session.    

What’s the difference between editorial and Commercial Photography?

Although they are often confused with each other and can both require the same training and expertise, there are vital differences between editorial and commercial photography. Understanding the distinction between the two will help you and your business acquire the right service for the job in question, and it can also ensure your final piece of photography works the way you planned.

Editorial photography is usually reserved for photographs that will accompany articles or a word-based piece of work - we see this mostly in newspapers, magazines and textbooks. Commercial photography, on the other hand, will mainly draw on images to tell the whole story. A lack of written word means that the ‘message’ of the piece must come completely from the image and this is where the services differ. 

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