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Express Marketing by Zesty profile image

Express Marketing by Zesty

Tyne And Wear

‘20 Certificate of Excellence

Digital marketing agency enabling small businesses to access affordable digital marketing services delivered by marketing specialists. Express Marketing specialise in affordable web design, search engine optimisation (SEO), pay-per-click (PPC) advertising and social media management. e•••••@••••.com | 080• ••• ••••

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Hear from
a professional

What makes a great website?

Put simply, a great website generates leads and/or conversions.

Your website is perhaps one of the most essential marketing tools you have. The website is where your customer goes to find information about your company. Whether B2B or B2C, it is often your website that forms a potential customers first impression. As a result, having a website is only part of the battle. A great website is professional, it looks good, but most importantly, it helps you meet your business goals.

What questions might you ask a client when starting a new project?

We start by asking for basic information like your business name, address, website (if you have one), and for any login details if necessary. Then we like to get to know your company. We want to know what products/services you sell, who is your target customer, what is your unique selling point, what are your goals and what’s the story behind the business. We feel that the more we know about you the better. This means we can tailor our service to your company and help assist you in achieving your goals.

What do you love most about your job?

We are passionate about helping small businesses grow. We find a lot of agencies have large retainers or deliver websites that lack the quality of their larger clients. Freelancers often don't have all the necessary skills to deliver content, design, and Google friendly websites. We love the feedback we get from clients when they see our results.

What inspired you to start your own business?

Zesty Marketing was started to help small businesses achieve their goals with affordable web design and marketing. Our founder Alex worked in small businesses and found that they often hire underqualified individuals, freelancers, or expensive agencies to manage their marketing as there were no marketing experts offering affordable solutions. Zesty Marketing was started to help small businesses grow without breaking the bank.

Why should our clients choose you?

We are a small dedicated team. This allows us to build a personal relationship with our clients and be able to accommodate their needs. Our varied expertise means we can offer advice to our clients about their marketing and we pride ourselves on the results we have helped them achieve. By working with us you can be assured that we will do everything we can to deliver a service to you that accommodates your budget and is designed to meet your business goals.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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based on 353 reviews

The average rating for Bark Web Designers in Sunderland is 4.96, based on 353 reviews.

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