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AC  - Freelance Web Developer profile image

AC - Freelance Web Developer

Hello, I'm Andrew Creighton - a Lead Software Consultant for a Global FTSE 100 Company and a Freelance Web Developer. With dedication, knowledge and 12+ years experience I can develop software and digital web interactions for startups and established companies. Check out my services using the services tab above.

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Hear from
a professional

What makes a great website?

Getting your business online is one of the best things you can do to reach new and potential customers - we live in a digital world after all. With this in mind the most important points that make a great website for me are the following:

1. Strong and clear message

A website is your best chance to make a lasting impression to your customers and it is often a potential customer’s front door of your business.

In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand and will remember. The best way to communicate your website’s mission is through a clear message on your homepage. This will help search engines categorize your website for appropriate keywords and phrases. This tactic is called search engine optimization (SEO).

Its important to think about what your website does or what you want it to do. What products or services do you offer? Then, on your homepage clearly displaying that message in your content is key- you may be excellent at what you do but failure to convey could potentially lose you many clients.

Many websites fail to communicate the essence of their website to customers on their homepage and, thereby, lose valuable leads and sales very quickly. Make it count!

2. Easy navigation

Another important feature of a good website is navigation. Many websites fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website.

Organising the information on your website in a simple and structured way will bring you success. In many cases, adding sub-pages to the top navigation will be the best option for organising your information into specific categories.

Its also important to think through your web pages’ structure so that it all makes sense in a logical flow. That way, when customers visit your website, they will have an easier time navigating to the information on your website that is most relevant to them.

3. Content and more content

The main function of a website is to convey relevant content to your visitors and help them understand the problems that your products and/or services solve. Your content is the single most important element in increasing customers. Its imperative that any content added to a site is displayed in a simple, consistent and clear manner.

4. Community

Building a community for your business is one of the best investments you can make. It’s crucial to establish an online presence. Adding social networks to your website its therefore key. Starting with the networks you know and are active on – the most common being Facebook and Twitter will allow visitors to connect with you through other media.

In addition to social networking profiles, creating and maintaining a blog is one of the most effective ways to build a community and a great way to increase content and make a website great. Blogs are a great way to have a conversation with your visitors and customers on a regular basis and improve the level of trust between both parties.

What questions might you ask a client when starting a new project?

I have lead and delivered multiple projects right from project initiation to delivery. My strategy is to keep you involved throughout the process in an iterative fashion. Naturally, this will involve multiple conversations back and forth with many questions being asked. My approach is:


The first step involves an in depth discussion about your web project. I will want to know from you:

-What the direction that you want your website to take?
-What is your business, its market and its goals? This will drive how the website will look and allow me to start researching SEO keywords and phrases for your onsite SEO.
-What high level ideas do you have on how the website will look?
-What is your budget?

With the above information I will then begin to flesh out your website’s structure and functionality. I’ll outline my recommendations and suggestions in a Project Proposal document and provide a fixed price quote.


This step will involve multiple iterations and is based around the web design and the content you want to add to your website.

I will ask you for the content that you want to add to your site. Initially this can be in draft form but it should be kept on topic. Taking inspiration from the content and imagery you have supplied, coupled with everything we discussed in step 1, I’ll create design visuals for an agreed number of key pages.

These design visuals will be shared with you and from there I will work collaboratively and iteratively with you on making any improvements and changes until you are happy with the final outcome – during these iterations we will also finalise your design content.

By the end of this stage you’ll know how your new website will look on a desktop and a mobile device and your website content will be finalised.


Using the agreed design visuals and your final, polished content, I’ll custom-code your website and integrate it into a CMS.

During the build process we’ll continue to work iteratively, focusing on:

-Your websites look and functionality - I will show you your site as I develop to ensure are you happy with it.

By the end of this stage your website will be coded, your content will be uploaded into the CMS and your site will be ready to go live.


With the website design and build complete I’ll prepare for your launch and beyond. By the end of this stage your new website will be live, receiving its first visitors, and working hard to get your business noticed online.

What do you love most about your job?

I am doing the job that I have always wanted to do from when I was a kid. For me, going from an initial idea on paper or from a proof of concept and developing that into something functional that delights my clients is very special indeed. With many years experience in this field it still brings a smile to my face and gives me a great sense of achievement and satisfaction.

What inspired you to start your own business?

Ultimately its my passion for all things software - its a continually evolving space!

But to answer the question more specifically, as a Lead Software Consultant I spend most of my energy managing projects both technically and its delivery for large scale systems. But coupling this role with becoming a freelancer allows me to move away from that and really get my creative juices flowing in creating engaging end user experiences for my clients.

Why should our clients choose you?

While I don’t know the experience of the other potential candidates, I can only speak of my qualifications that make me the best fit for this position. After working in this field I have amassed over 12 years experience.

In my Lead Software Consultant role I successfully manage a team that delivers large scale web projects at a national scale. I am responsible not just technically but also for managing budgets and delivering against difficult milestones - I know how to deliver on time and on budget. Now, I’m ready to spread my wings as a freelancer and do the same for you!

I have all the skills and experience required and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects, but also my passion for the industry that drives me to succeed. If chosen as your freelance developer, I will strive to deliver high-quality work for the continued success of your business.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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based on 315 reviews

The average rating for Bark Web Designers in Colchester is 5.00, based on 315 reviews.

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