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Empath Digital Marketing Agency

Hadleigh

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About

We don’t just strategise... we roll up our sleeves and become an active part of your team. As a full-service digital agency we focus on increasing your leads, customers, sales and revenue.

Our experience spans over 20 years working online covering all facets of digital marketing including:

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Reviews (2)

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5/5

2 customer reviews

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28 March 2024

A business contact of mine referred me to Empath Digital some months ago. I got in touch with them after bringing on a new client that needed a lead capture and sales funnel for their website. Due to NDA I can't share the name or URL but they did a terrific job of handling the job and the client was very happy - which made me very happy too of course.
For any other jobs I take on that require more than I am able to provide I will go to Empath Digital for this support because I know how good they are.
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Empath Digital Marketing Agency
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Empath Digital Marketing Agency

Reply from Empath Digital Marketing Agency

Thank you, Nicholas. Appreciate your kind words and business.

28 March 2024

Leaving our companies' website design down to the team at Empath Digital was the best marketing decision we have made.

From initial conversations to decipher what it was we were looking for, they immediately got to work to put together something for us. Having given them little direction really, and asking for their own experience input re style, I was amazed to see how quickly they grasped the concept of what we as a business were looking for, getting it spot on first time.

Not only did they exceed at the design elements, but helped us as a company arrange all new photo headshots for our team, to be displayed on the website along with video footage to accompany. Not knowing this was something initially that we wanted, I can whole heartedly say that their recommendations along the way have been revolutionary.

Since our new site has gone live I have had nothing but glowing comments from customers, team and friends and family, with many having 'wow' as their first word upon seeing.

I cannot recommend Empath Digital enough and would strongly advise to anyone that is seeking to update to their online presence and digital marketing, to get in touch with Empath Digital.
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Empath Digital Marketing Agency
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Empath Digital Marketing Agency

Reply from Empath Digital Marketing Agency

Thank you for the kind words. It was a pleasure delivering your new website buckleywatson.co.uk, along with new team photo headshots and company videos. We look forward to continuing our work together over the coming months.

Q&As

TL;DR
A great website combines user-friendly and responsive design, high-quality content, fast loading speeds, strong SEO, clear branding, solid security measures, compelling calls to action, accessibility for all users, and regular updates. It's all about providing a seamless, engaging, and effective experience that aligns with the brand’s identity and converts visitors into customers.

Full Answer:
A great website is the culmination of several key elements that work together to provide a seamless, engaging, and effective user experience. Here are the core aspects that contribute to making a website truly great:

User-Friendly Design: The design of the website should be intuitive, making it easy for users to navigate and find what they're looking for without confusion. A great website guides visitors naturally from one section to another, using clear menus, buttons, and interactive elements.

Responsive Design: With the variety of devices used to access the internet today, a great website must display and operate smoothly across all devices—desktops, laptops, tablets, and smartphones. Responsive design ensures that the site’s layout adjusts to fit the screen size and resolution of the device it's being viewed on.

High-Quality Content: Content is king. The text, images, videos, and other media on the site should be high quality, relevant, and valuable to the target audience. Great content not only attracts visitors but also keeps them engaged and encourages them to take action.

Fast Loading Speed: Users expect websites to load quickly. A great website is optimised for speed, ensuring that pages load within a few seconds to reduce bounce rates and improve user satisfaction.

Search Engine Optimization (SEO): A great website is optimised for search engines to increase visibility and attract more organic traffic. This involves using the right keywords, optimising content and images, having a logical site structure, and ensuring mobile-friendliness, among other techniques.

Strong Branding: The website should clearly reflect the brand’s identity through its design, content, and tone of voice. This includes the use of consistent colors, fonts, logo placement, and messaging that align with the brand’s values and goals.

Security: A great website takes user security seriously, implementing measures to protect against hacking, data theft, and other cyber threats. This includes using HTTPS, regular security updates, secure payment gateways, and data encryption.

Clear Calls to Action (CTAs): Effective CTAs guide users on what to do next, whether it’s making a purchase, signing up for a newsletter, or contacting the company. A great website uses clear, compelling CTAs that stand out and are strategically placed throughout the site.

Accessibility: Accessibility ensures that a website can be used by people with disabilities, including those who use assistive technologies. A great website adheres to web accessibility standards, making it inclusive for all users.

Regular Updates and Maintenance: A great website is never static. It's regularly updated with fresh content, new features, and the latest security measures to keep it relevant, secure, and functioning smoothly.

In essence, a great website is one that delivers a positive user experience by being fast, easy to navigate, visually appealing, informative, accessible, and secure. It aligns with the brand’s identity and goals, and effectively converts visitors into customers or followers.

TL;DR:
We would ask your goals, target audience, budget, timeline, preferred communication methods, competitors, existing brand guidelines, and specific deliverables or outcomes you expect from the project.

Full Answer:
Understanding Your Goals: "Could you share both your primary and secondary goals for this project? It's crucial for us to align our efforts with what you aim to achieve."

Identifying Your Target Audience: "Who is your target audience? Knowing who we're designing for or targeting helps tailor our approach to meet their specific needs and preferences."

Budget Considerations: "What budget have you allocated for this project? This will help us determine the scope and scale of our strategies to maximize the impact within your financial constraints."

Timeline for Completion: "What timeline are you envisioning for project completion? Setting a realistic schedule upfront ensures that we can plan effectively and meet your deadlines."

Communication Preferences: "How do you prefer to communicate, and how often? Establishing a clear and convenient communication flow is key to the project's success."

Competitive Landscape: "Could you provide insights into your main competitors? Understanding them allows us to position your project more strategically."

Brand Guidelines and Materials: "Do you have any existing brand guidelines or materials? These are essential for maintaining consistency across all new developments."

Expected Deliverables: "What specific outcomes or deliverables are you expecting from this project? Having a clear understanding of your expectations helps us tailor our deliverables to meet your needs precisely."

Potential Challenges: "Are there any constraints or challenges you anticipate? Knowing any potential hurdles upfront allows us to strategize effectively to overcome them."

Your Preferences and Inspirations: "Could you share examples of similar projects or designs that you like? This will give us a clear idea of your aesthetic preferences and help guide our creative direction."

TL;DR:
What we love most about running a digital marketing agency is the opportunity to continually learn and grow, the creative freedom to solve problems, and the satisfaction of helping clients achieve their goals and witnessing their success.

Full Answer:
What captivates us most about digital marketing is the ever-evolving landscape of technology and strategies. This constant change fuels our passion for learning and personal growth. Each day presents new challenges and opportunities to innovate, requiring us to stay on the cutting edge of digital trends and marketing developments.

Crafting solutions that blend creativity with technology to meet unique challenges are incredibly rewarding. Whether it’s devising a new marketing campaign, developing content strategies, or optimising digital experiences, the creative freedom to experiment and innovate is exciting. This process of creative problem-solving not only leads to growth but also contributes significantly to the success of our clients.

Speaking of clients, the aspect of helping them achieve their goals and witnessing their success firsthand is profoundly satisfying. The journey from understanding their vision to seeing it materialise through our collaborative efforts brings a sense of accomplishment that is hard to match. It’s not just about the projects we complete but about the relationships we build and the positive impact we have on our clients' growth and success. This connection and the tangible results of our work reaffirm the value and purpose of what we do, making it very rewarding.

TL;DR:
The inspiration for starting Empath Digital came from a desire for creative freedom, the ambition to solve specific industry problems in innovative ways, and a passion for making a tangible impact on clients' successes.

Full Answer:
What truly inspired us to start our own business was a combination of factors that resonated deeply with professional aspirations and personal values.

Creative Freedom and Innovation: The opportunity to build something from the ground up, with the autonomy to innovate. This freedom allows us to implement creative solutions and explore new ideas without the constraints often found in more traditional employment settings.

Personal Growth and Challenges: The entrepreneurial journey is one of continuous learning and personal development. The challenges of starting and running a business push you to grow in ways that few other experiences can. This aspect of constant learning and adapting was a significant motivator.

Impact on Clients and Community: The potential to make a direct impact on clients' businesses and, by extension, their lives is a powerful motivator. The idea of helping other businesses grow, succeed, and achieve their goals through the services and solutions Empath Digital provides is deeply fulfilling. Also, contributing to the community and industry by creating job opportunities and engaging in meaningful projects adds another layer of satisfaction and purpose to the work we do.

TL;DR:
Clients should choose our agency because of our unique blend of expertise, personalised approach, innovative solutions, and proven track record of delivering tangible results that align with their specific goals and needs.

Full Answer:
Clients should opt for our services for several compelling reasons that stand out in a competitive landscape:

Customised Solutions Tailored to Each Client: Unlike one-size-fits-all approaches, we pride ourselves on deeply understanding each client's unique challenges and objectives. This enables us to craft bespoke strategies and solutions that precisely meet their specific needs, ensuring more effective and efficient outcomes.

Proven Track Record of Success: Our experience and success stories speak volumes. With a history of helping clients achieve and even surpass their goals, whether it's increasing revenue, enhancing online presence, or improving customer engagement, our proven track record provides clients with confidence in our ability to deliver exceptional results.

Cutting-Edge Expertise and Innovation: Staying at the forefront of industry trends and technological advancements allows us to provide clients with innovative solutions that not only address their current needs but also position them for future success. Our commitment to continuous learning and adaptation ensures that our clients benefit from the latest strategies and tools.

Transparent and Collaborative Approach: We believe in building strong, transparent partnerships with our clients. This means open communication, regular updates, and collaboration at every step of the project. Clients are involved and informed, ensuring that the final outcomes align closely with their vision and expectations.

Comprehensive Services Under One Roof: Our full-service offering means clients can enjoy the convenience and synergy of getting all their digital marketing needs met in one place. From SEO and PPC to web design, content creation, and social media management, our integrated approach ensures cohesive and coherent strategies that amplify their online presence and impact.

Outstanding Customer Service and Support: Our dedication to customer service sets us apart. We go above and beyond to ensure our clients are not just satisfied but delighted with our services and support. Our responsive, client-first attitude means we're always here to help and adapt to our clients' changing needs.

Choosing Empath Digital means opting for a partner who is genuinely invested in your success. Our blend of tailored solutions, expertise, innovation, and a proven track record, coupled with outstanding service and a collaborative approach, makes us the ideal choice for clients looking for impactful digital marketing solutions.

Yes, we can provide our services entirely online or remotely and can ensure seamless communication, project management, and delivery of high-quality results, regardless of your location.

Please note that in-person meetings can still be arranged.

Services

In need of a new website or a redevelopment of your existing one? With our expertise in digital marketing and UX (user experience), we don't just create websites. We create a digital presence that is memorable and converts your visitors into more leads and sales. We're committed to enhancing your connection with customers and boosting your revenue.

We know that a strong foundation is crucial for your long-term success online. Beyond the basics of ensuring your online presence is optimised on-page, we specialise in ongoing, link-building campaigns that ethically and sustainably build your credibility and authority. We're committed to increasing your organic visibility, to increase your visitors, leads and sales.

PPC is all about being in front of the right customer at the right time. Our focus is on crafting targeted campaigns that reach your audience precisely when and where they are most receptive. By using advanced targeting and creative messaging, we ensure your message resonates with potential customers. We're committed to scaling your online presence, to help you achieve your KPI's and get maximum ROI.

You know the power of social media when it comes to connecting with your audience. Our social media management services will amplify your brand's voice across all platforms. We engage your audience with compelling content, foster community interactions, and monitor trends to keep you ahead of the curve. We're committed to creating meaningful conversations and building lasting relationships that translate into tangible business growth.

Engaging, high-quality videos that tell your brand's story and leave a last impression in the minds of your audience, will set you apart from the competition. From ideas, to filming and post-production, we'll capture the essence of your message and ensure your content connects on an emotional level with your target market. We're committed to producing videos that inspire your audience, creating lifelong customers.

Communicating with your customers is the key to growth. Our approach goes beyond simply sending newsletters; we craft targeted, engaging email campaigns that resonate with your audience's needs and interests. From captivating subject lines to compelling content and calls-to-action, your email should be designed to strengthen customer relationships. We're committed to creating meaningful and profitable email campaigns to increase long-term growth.

Words are the heart beat of your digital strategy. Crafting effective sales copy and writing content that converts is paramount to your business growth. Whether it's blog posts, brochures, or website content, you need to speak directly to your reader, move them to buy, and convert them into a long-term customer. Your words need to resonate with your target market, be heard and be remembered. We are committed to providing memorable content, creating lasting connections and driving customer engagement and spend.

Securing the right domain and protecting your intellectual property with a trademark are essential steps in safeguarding your brand's identity. We navigate the complexities of prime domain acquisition and trademark registration for you. We're committed to securing your brand identity to foster long-term success and memorable presence in your industry.