Alongside my copywriting experience, I have 8+ years working in small, often stretched marketing teams. I know the ins and outs of marketing strategy and delivering multi-channel marketing campaigns to increase brand awareness, lead volume and business revenue, and can use this to support your in-house marketing function or deliver effective messaging and content for your marketing campaigns.
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Copywriting
Helping you create successful brand and lead generation campaigns with marketing messaging that resonates with your target audience and clearly shows the benefits of using your products/services.
- Email copywriting
- Ad copywriting
- Social Media copywriting
- Website copywriting
- SEO copywriting
- Case studies
- Blogs and web content
- LinkedIn Ghostwriting
Marketing Strategy
If you're a new or growing business and you haven't had any dedicated marketing support yet, I can come in and lay the marketing foundations.
Having worked in the Mini MBA in Marketing as a Marketing Manager, I have a clear understanding of fundamental marketing strategy and how to understand, segment and speak to your market. I can then support with the delivery of marketing channels (Email, LinkedIn, Ads, Content, Events) to help you build your brand and get leads for your business.
Marketing Automation
If you have a new CRM or marketing automation tool (like Hubspot, Mailchimp, Salesforce/Pardot, Zapier or Zoho), I can help you and your team implement the tool, clean and segment your customer and prospect data, and start building marketing workflows to help you communicate with prospects, customers and lapsed customers with relevant and timely content and messaging.
Data
If you have your customer and prospect data on spreadsheets or in different software platforms, I can help you find and implement a marketing CRM, connect the dots when it comes to your tech and clean, segment and append your existing data so you have a full, compliant database to use in your marketing campaigns.
Conversion Copywriting
If your website, Google or LinkedIn/Meta ads are not performing and delivering leads as they should, I can review your existing messaging and make actionable changes to increase conversion and ensure you and your business are getting the most from your online marketing channels.
