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GenUp Digital profile image

GenUp Digital


GenUp Digital creates next-level web designs to help businesses stand out from their competitors and help their customers find them online. We work with clients throughout the full project lifecycle from strategy and project road mapping through to launch. All of our websites are built on WordPress. We design and create custom WordPress themes for each new client providing you with stunning designs and unique features that you won't get from a typical drag and drop WordPress template. We have experience building online course platforms, membership websites, property and commercial letting agents websites, Modern Cafe sites and health and fitness expert sites. We work with WordPress, WooCommerce, LearnDash, BuddyPress, Wishlist Member, API integrations and e-commerce solutions. What we do: 1. Professional business websites: stand out from your competitors and generate more sales. 2. E-learning/membership platforms; build scalable recurring revenue with new/existing customers. 3. Business continuity support: monthly support to keep your company online and growing 24/7. Services we provide include discovery, strategy and project road mapping, digital design, web development, UI/UX design, visual branding.

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What makes a great website?

A great website should consider the needs of the website visitor. What actions do you want that person to take and how will that lead to a conversion (sales, email sign, watch a video etc). An aesthetically pleasing website is highly important but a significant consideration should be placed on driving engagement and conversions.

What questions might you ask a client when starting a new project?

We always begin new projects with a period of discovery. The discovery phase is used to build out a project road map and strategy for the design, development and post-launch support required to make a web project a success.

Some of the questions we might ask include;

1. Who is your target audience?
2. Have you created user personas? (if not, we will create them.)
3. What is the goal of the website? (sell a product or service, generate email signups etc)
4. What is your budget? (it might not be possible to build what you hoped for if the budget is not appropriate).
5. Do you have existing content (copy, images, video, testimonials, product images) or will you need to create it?
6. Do you have brand assets or will we need to create them?
7. Where does your target audience spend their time online? (Facebook, Twitter, Linkedin etc)
8. What content do you want to display and in which format?
9. Will you require any specific integrations?
10. Have you created user stories? (If not, we will create them with you.)

Every project is different but each new project always starts with discovery so as to minimise risk and optimise success.

What do you love most about your job?

Helping clients get fantastic results based on the work we have completed for them is really motivating!

What inspired you to start your own business?

I quit my job in 2015 to start an internet business. I paid a web development company around £12,000 to build a website for my new business and when they handed it over it didn't work. I was really annoyed and frustrated, I had paid all this money and trusted them as professionals to build a platform and it didn't work!

So, I taught myself to code and started my own company helping people build platforms that actually work!

One key learning I took from the company I initially worked with is that they didn't undertake any discovery period. They had no strategy or plan for how they would build my platform and as such, they handed over a project that was incomplete.

At GenUp Digital we start every project with a discovery phase to de-risk the project, build out a project roadmap and create a strategy for success.

Why should our clients choose you?

We are a small yet agile team with experience in a number of sectors including health, fitness and lifestyle. Our designs are stunning and our designer has won awards for awesome designs he has created.

We have an excellent understanding of the needs of our clients and engage in detailed research and discovery for each project.

We are a team of four:

1. Gavin - Founder, Project Manager and Web Developer
2. Fergus - Social Media Manager
3. James - UI/UX Designer and Front Developer
4. Haggai - Full Stack Web Developer

If you are ready to launch an amazing website then get in touch!

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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based on 31 reviews

The average rating for Bark Web Designers in Westminster is 5.00, based on 31 reviews.

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