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The Bright Click profile image
T

The Bright Click

Middlesex

‘20 Certificate of Excellence

The Bright Click was formed by Managing Director Matt Davis in April 2012, following the incorporation of his previous business Matt Davis Media. The digital marketing arena is a crowded one – there are lots of agencies doing what we do and no doubt doing it well. But we like to think we are different. We start with an end goal and work backwards – what is the aim of your campaign? What do you need your website to achieve for your business? We don’t just ‘tick boxes’ – we ask you about your business objectives and we work towards you achieving them through the use of advanced digital marketing techniques. We join the dots. We look at what your business is doing ‘offline’ and we see what we can do to bring that online and to maximise the impact of your marketing campaigns. It's the World Wide Web – but local is where it’s at. Your potential customers are using smart phones and tablets to try and find businesses just like yours – we make sure they can find you. We have expertise across a range of industries and sectors and our specialist team are adept at learning about your business and applying our best practice techniques to the very best effect. Want to know what we can do for you? Get in touch today.

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Hear from
a professional

What makes a great website?

Most web designers are focused on great-looking websites and little else. As a marketing agency, we're thinking about the objective of the website from Day One. Does it need to generate customers? Collect leads? Or is it simply a 'brochure' style site detailing the services that you offer. Simply - a GREAT website should look good but should meet the objectives of the client as well as the end user. And most importantly it should work just as well on a smartphone and tablet as it does on a desktop.

What questions might you ask a client when starting a new project?

What outcomes would you like to achieve from the website? Sales? Enquiries? Leads?
Do you have images of your business that we can use? (we prefer to use authentic images rather than stock images)
We like our clients to think about WHY their customers want to use them, rather than WHAT they do - it helps to tailor the site to the end user's requirements, and helps the user to find what they're looking for more easily.

What do you love most about your job?

Getting results for our clients - there's nothing more satisfying that knowing that you did everything right, you joined all the dots, you used your experience and know-how - and then you press the 'go' button, sit back and watch the enquiries coming in and generating a return-on-investment. We like making a difference. We get a lot of business from clients who are disenchanted with their current agency. We never want to be that agency. We have lost very few clients over the last five years and we're proud of this.

What inspired you to start your own business?

I was working in the city and had a newborn son, and due to travel times, meetings and hold-ups, I went a whole five days without seeing him when he was awake, which upset me. I was complaining to my mum whilst walking home from the station in the rain, and completely forgot that she'd been in hospital that day receiving her sixth lot of chemotherapy - but she wasn't complaining and I was. I realised I had matters in my own hands, and the chance to create a life for myself where not only could I spend more quality time with my son, but also create a better future for him too. I honestly never looked back from that day - a total life-changer for me.

Why should our clients choose you?

We are creatives but with commercial minds. We know what looks good but we know that a pretty website doesn't pay the bills or help a small business owner sleep at night. We know how to build websites that perform - that look great but that perform even better. We build websites that Google LOVE. We ARE a small business so we know the type of service that small businesses need and their resource limitations - we build affordable websites for our clients to be proud of.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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Reviews

4.61/5.00

based on 204 reviews

The average rating for Bark Web Designers in Islington is 4.61, based on 204 reviews.

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