Bringing together over twenty years of PR and marketing experience and using savvy marketing techniques, we help startups and SMEs reach and influence the audiences that matter to them most.
Core services include:
✅ Marketing Strategy
✅ Social Media Marketing
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6 customer reviews
James
They listened, created a multi channel marketing strategy and then they delivered increased brand awareness through SEO techniques & website enhancements and increase sales enquiries through Facebook and Google lead gen campaigns. Wayne and the WAYSU team treat our two businesses - Shop Pods and Outside Space Solutions like their own. Their meticulous project execution and proactive reporting always keeps us informed and aligned - like a true partnership should, I'd highly recommend them for any digital marketing project. James Watt - Managing Director at Shop Pods. More...
Rupert Landen
Thanks to Wayne and Susie's professionally designed & impactful content pieces & fresh marketing ideas; not only did our website traffic & brochure downloads increase, but our digital sales grew beyond our expectations. I'd highly recommend WAYSU if you want exceptional and well thought out Marketing or PR. More...
Harjit
"We're thrilled with our 2023 sales results. Thanks to WAYSU's fresh and innovative website content creation strategy, SEO work and social media account management, our online presence has greatly improved. Their well thought out multi channel digital strategy has led to a significant increase in revenue and high-valued leads. Highly recommended!" Harjit More...
James Smith
As business turn around experts we work with many encumbent agencies. Often large media agencies that often have more than a degree of responsibility as to why a business has succeeded or failed.
We engaged WAYSU through recommendation to address what was a suspected under performance of PPC (c.£1m spend annually) at Dawsons Music. After a ‘forensic’ review of our PPC spend and accounts we were compelled to engage them in their implementation program. Over half of spend was being under utilised and the remainder was left to ‘run on the clock’ without any pro-active management. An astonishing increase over year 1 performance (34%).
Clearly WAYSU is about big agency people working without the constraints of a big agency mentality. Fresh, new and the future of how bespoke accounts should be managed.
Would be happy to reference at any time.
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David
Wayne and the WAYSU team have been fantastic all the way through, across a wide range of services including, our digital strategy, website design, social media management, content creation and even logo design. They are still as helpful now as when we first started working with them. Anything we have asked they have advised, supported and completed for us. Brilliant and highly recommended. More...
Mack Khidor
We’ve been using WAYSU for 6+ months and have been very impressed with their website design & social media management skills. Always proactive, creative and knowledgable, and constantly looking for new practical ways to enhance our brand and grow our social media channels. More...
What makes a great website?
?IMPACT & RELEVANCE IS EVERYTHING ...
and getting visitors there is half the battle – so website optimisation using key words and fresh content is paramount.
You need to ensure that your offering/s and navigation is clear – the last thing a visitor wants to do is scroll or click too much to see the thing they’re looking for. Make it easy for them.
?BE INSIGHTFUL AND HIGHLIGHT YOUR USPs (unique selling points) ...
show your personality and be consistent with style, language and layout so that your potential customers will know you are coherent and credible.
?DEVELOP SPECIFIC PRODUCT OR SERVICE LANDING PAGES AND CTAs (Call To Actions) ...
using obvious buttons, links and forms will help you to engage with your visitors quickly and to get a conversation going.
The WAYSU Way ?
We have lots more helpful and relevant tips – including how to create and promote website landing pages, blogs, podcasts, videos, downloadable content and much more.
We can also help with your Google page rankings ?- through Search Engine Optmisation (SEO), prospect and customer email campaigns ?, copy writing ✍️, logo design ✏️ and social media promotions ? – all geared to help enhance the credibility of your brand and drive new and existing customers to your website in the first place ?.
Get in touch today to find out how WAYSU can create compelling content for you, while building your ROI focused digital marketing strategy.
What questions might you ask a client when starting a new project?
We appreciate that all businesses are at different stages of their marketing journey and have varying short term and long-term goals.
WE START FROM THE BEGINNING - LISTEN TO YOUR STORY, YOUR CURRENT SITUATION AND YOUR AMBITIONS AS A COMPANY.
It's all about understanding where you've come from and where you want to go.
What do you want to achieve primarily from this activity? What first and foremost will you gain by using a marketing agency?
Are you looking to refresh your brand? Increase brand awareness? Develop or enhance social media presence? Get more leads or sales? Increase visits and/or conversion on your website? Get more media coverage? We’ll also help you to answer these questions and assist you in prioritising if you’re not sure which direction to go first.
We identify what makes you unique, focus on who you are looking to target (your ideal customer) and how to get the best return on investment (ROI).
Then, we work with you to formulate a customised marketing strategy, based on your current needs and your budget. We’re also dynamic and flexible – so we will adapt with you should your business needs, customer requirements or market conditions change.
What inspired you to start your own business?
WAYSU was formed out of encouragement – from friends, colleagues and family. With over 40 years of marketing and PR experience under the belts of our two founders, a lot of people were telling us that we had so much more to offer; and could be helping small businesses get off the ground – rather than continuing to only serve our current employers in the corporate world.
We were inspired and our first project was to market the Aquaforno II – ‘the ultimate outdoor cooking stove’. The inventors wanted to generate funds to manufacture their unique product via Indiegogo (crowdfunding website). It was our job to provide the marketing strategy, build the campaign page and then promote it, with a limited budget, across different channels – social media, PR, email marketing, etc. In the end, the campaign raised 10 x over target – totalling $250k USD in just 8 weeks!
Why should our clients choose you?
Our mission is to help businesses of all sizes, from startups to enterprises, to achieve their marketing goals and grow their mix of revenue streams.
We are inspired by people who are passionate about their business, products & ideas and also have the courage to take them to market.
We believe in a very flexible, driven and logical approach to achieving and exceeding our clients’ goals. We make it our mission to keep learning, evaluating and constantly evolving, to ensure our clients businesses and brands stay relevant to their customers, markets and stakeholders.
We create multi-purpose campaigns that capture the energy and passion of your brand. We enjoy being stretched creatively, and we’re constantly expanding our strategies to achieve better ROI results – and address the ever-changing needs of individual clients.
We’re straight talking, results driven, ‘doers’ – and we’ll always make the absolute most of your budget to exceed your business goals
Social Media Marketing
When it comes to social media, it’s not just about getting likes … it’s knowledge of all social media platforms + processes, it’s development of messages for targeted audiences and it’s product promotion on the right platforms. WAYSU offers a range of packages to suit your business needs and budget
PR & Communications
We’ll get everyone talking… with prolific media targeting, engaging written content – press releases, articles, etc., media interviews, relevant speaker slots and award entries
Website Build & Optimisation
We’ll manage your customer’s every point of contact … with website analytics & SEO tools, constructive feedback, site polishing or design and build
Crowdfunding Campaigns
We’ll get your product moving … with market research, competitor analysis. We’ll generate buzz, construct your crowdfunding pages and track funding sources - and we'll support your campaign with social media strategy, email marketing, PR and more
Content Creation
We’ll personify your brand … we generate engaging written content, create enticing visual assets and develop clever digital campaign elements to bring about impactful brand awareness
