Serenity is a performance marketing agency built to drive measurable business growth. We specialise in paid search and social campaigns that don’t just generate clicks — they deliver real, scalable results. With a focus on data clarity, conversion strategy, and profitability, we help ambitious brands grow with confidence, not guesswork.
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What do you love most about your job?
I love transforming data into clear decisions that drive real growth. There’s nothing better than helping a business scale through smart campaign execution and rock-solid tracking. Being able to explain the “why” behind results is something clients really appreciate.
What inspired you to start your own business?
After 10+ years in agencies, I saw too many brands struggling with one-size-fits-all strategies. I started freelancing to offer hands-on, commercially-driven support to clients who value transparency, flexibility, and senior-level thinking without agency overheads.
Why should our clients choose you?
With 13+ years’ experience and £250m+ in managed ad spend, I bring the strategic mindset of a senior marketer with the technical skills to execute. My focus is always on growing revenue and improving efficiency metrics like CAC and ROAS—not just reporting on clicks.
Can you provide your services online or remotely? If so, please add details.
Yes, I’ve worked fully remotely with clients in the UK, US and EU. I use tools like Slack, Google Meet and Loom to stay connected and provide clear, frequent updates. Whether it’s a one-off audit or ongoing growth support, I can slot into your workflow seamlessly.
Paid Search
We build high-performing search campaigns across Google and Microsoft Ads that capture intent, drive qualified traffic, and convert interest into revenue. From keyword strategy to ad copy and bid optimisation, we focus on ROI at every step.
Paid Social
We craft data-driven campaigns across Meta, TikTok, LinkedIn, and more — combining creative strategy with precise audience targeting to engage users where they scroll and convert. Whether it’s top-of-funnel reach or bottom-funnel retargeting, we deliver results that scale.
Paid Shopping
Behind every great campaign is clean, actionable data. We implement tracking across platforms (GA4, Meta Pixel, GTM) and conduct in-depth performance analysis to uncover what’s working, what’s not, and where to scale — ensuring every decision is backed by insight.
Analytics, Tagging & Data Analysis
Behind every great campaign is clean, actionable data. We implement tracking across platforms (GA4, Meta Pixel, GTM) and conduct in-depth performance analysis to uncover what’s working, what’s not, and where to scale — ensuring every decision is backed by insight.
