Park Lane, York, Yorkshire
It’s no secret that the world we live in today is driven by all things digital. Whether you looking for a local plumber, researching your potential new car purchase or booking your next little getaway, online is where you start. It’s also no secret that businesses find it difficult to communicate effectively with existing and potential customers online. You can have a great website, you can have an awesome email marketing campaign, but it’s not very…human.
That’s why at Permission Marketing, we believe that social media marketing is the secret weapon in many businesses arsenal’s. We are passionate about helping you shout about your business for all to hear, in the spaces that they hang out. Communicating with your fans enables them to communicate your message to their friends, leading to more fans and more business.
Our mission is simple. To provide the very best social media marketing solutions that work for you and your business.
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Permission Marketing Location
Beckdale House, Park Lane, Bishop Wilton, York YO42 1SS, UK
Permission Marketing Q&A
Why should our clients choose you?
We understand that every business is unique. That’s why at Permission we work with you to find the very best solution(s) that achieve your individual objectives and goals. Our team will look in detail at your current business practices and marketing activities to develop and implement solutions that deliver real results quickly, and cost effectively.
Not every social platform will work for every business, and not every business needs social media. Sometimes it is more effective to take advantage of another marketing channel, or to use social media as part of an omni-channel strategy. Our expertise and understanding of social media and how it fits within the bigger picture means we are the best people to advise you on the way forward.
Permission Marketing Services
Your social strategy is the backbone of everything you do on your chosen platform(s). It clearly outlines your statement of intent, what you would like to achieve and how you are going to measure whether it is successful or not. It is the ‘research’ stage of the process, making you ask the question “Is this a good idea?” At Permission we can work with you to help you define your strategy. By getting to know you, your business and your customers, we can formulate and clearly outline an easy to understand strategy that you can continue to use time and time again.
We’ve all heard the horror stories of brands being torn apart online by angry customers and ‘internet trolls’. Luckily these instances are few and far between, but if you are operating in a social space then you will always run the risk of upsetting people. As a business owner, it’s all too easy to get emotional in these situations and say something that you perhaps shouldn’t which often makes the whole experience worse. So what do you do? At Permission we believe that prevention is better than the cure. Our team of experts can advise you on the things you should be saying on social media, and the kinds of things you should probably avoid. We can guide you through the world of being “PC” to ensure that your brand is being digested in a positive way, We understand however that nobody is perfect, and from time to time you will get the odd complaint. Don’t worry, we’ve got that covered too! Our team can help you flip that negative comment into a positive one, turning the disgruntled customer into a life long advocate for your brand.
Tone & Voice
In the wise words of marketing guru, Seth Godin, Social Media is like one big cocktail party. It’s a series of people all trying to get ‘one up’ on each other, trying to stand out from the crowd by telling everyone how amazing they are. Brands do this too, whether it’s with amazing video content, the best competitions or new fancy interactive quizzes. But one thing that is often overlooked is the tone and voice of the brand. There’s nothing worse than feeling like you’re being sold too, feeling like a bag of cash that everybody wants a piece of. We want authentic communication from real brands run by real people. It’s tricky to turn your business communications on it’s head to give it that ‘human’ feel. At Permission we are experienced in finding your own specific tone and voice. We will work with you to find the natural language that engages audiences, making them feel part of the conversation.
Direct advertising on social, commonly known as Social PPC (pay-per-click), is a must for many brands operating in that space. Platforms like Facebook or Twitter are businesses, and therefore need to make money. In order for them to do this they restrict the amount of content that followers of pages see, forcing brands to invest in channels such as Social PPC. Whilst this may seem like a dirty trick, it actually creates a fantastic opportunity. Not only can brands communicate to their dedicated following through the content they post, but they can directly influence consumer behavior by using clever adverts. At Permission we take our Social PPC very seriously. We don’t hide behind confusing terms like ‘click-through-rate’ or ‘total impressions’ in the hope that you will nod your head so we can keep taking your money. Nope, none of that here. We simply create powerful adverts that’s drive real results, in real time.
Reporting & Analysis
Compared to traditional, offline marketing channels such as print, radio and even TV, digital marketing enables you to extract a wealth of information that can help inform future marketing a business decisions. From insight into user behavior to demographic research, analysis of your marketing activities and your customers is just a few clicks away. All this information may sound a bit daunting, and it is true that you may not want or need all of it. That’s why at Permission we will work with you to determine which information is important to you, and how you would like to digest it. Want it in a clear, concise monthly report? No problem. Rather we sit down with you and go through it face to face? That’s absolutely fine!
We are Permission. We’re not a suit, but we are bespoke. We understand that every business is different, and that’s why everything we do is tailored to suit your individual needs. By understanding your business, your culture and what makes you ‘tick’, we can create solutions that achieve results quickly, and efficiently. From simple one off PPC campaigns to fully managed packages, our experts will work closely with you to create an individual experience that drives success. Whether you are a start-up working within tight budgets, or a large organisation with an in-house marketing department, our ability to integrate and guide you through the world of social media is unrivaled.
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