Lightning Transformations Ltd
Histon, Cambridgeshire, Cambridgeshire
Reviews:(Based on 0 Reviews)
Lightning Transformations Ltd is an industry leading marketing agency providing a unique combination of digital marketing and B2B telemarketing services all delivered by our professional in-house team.
We assist large multinationals to SMEs and business start-ups across a range of industry sectors including manufacturing, professional services, technology, bioscience, software and more.
Our friendly, approachable team listens to the needs of your business to come up with the best possible solution to maximum return on investment from your marketing budget.
What makes a great website?
A great website utilises the latest techniques incorporating eye catching movement and design. The site should be easy to navigate and contain content which is suitable for your target audiences and on-brand with other marketing materials. Strong calls to action should be included and new websites should adapt to different screen sizes for users on mobiles, tablets, laptops and PCs. The site should allow the end user to update content regularly with little or no help from the web developer if desired.
What questions might you ask a client when starting a new project?
Before putting together a bespoke proposal, we provide a free no obligation meeting to discuss the needs of potential clients.
Describe your creative process.
Once we have received an order we undertake a detailed briefing meeting during which we ask all of the questions we need to ensure the project meets the requirements of our client. Although our briefing follows a structured process, the document and processes we use will depend on the scope of the project and the marketing services we are going to be undertaking.
We research the client's industry sector thoroughly to get a good understanding of the marketplace. We define the user journey for the site and develop page layouts. Once we have a draft website in place, we invite the client to view it and suggest changes before producing the final draft. Once the final draft has been approved by the client, we will optimise and test the site before launch.
What information do you need from a client before you can start work?
Information from the client depends on the scope of the project and how much involvement you would like from our team of marketers. However, we need to get a thorough understanding of client objectives, the client's business and industry sector and the products or services which will be promoted.
What do you love most about your job?
The variety of different projects we work on and the range of industry sectors we target means that no two days are the same. Knowing that we've done a great job for our clients and generated new business opportunities for them gives us a real buzz.
What inspired you to start your own business?
Having worked in the marketing industry for many years, I felt it was time to utilise this experience in the running of my own business.
Why should our clients choose you?
We offer a unique combination of digital marketing and business to business telemarketing services which can be utilised as a fully integrated package or stand alone services. All services are delivered in-house by experts within their respective fields. We act as an extension of your in-house team, and with the ability to work in different areas of marketing, we make sure all of your activity is on-brand and completely joined up.
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Lightning Transformations Ltd
Social Media Marketing
SEO and PPC
Anglia Ruskin University
1st Class BA (Hons) Business Management
To June 2007.
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