A 360° Approach to your Marketing Needs
Because connecting to your audience is what success is built on. Pixafusion was founded with a vision: to create better websites and digital solutions for businesses. Solutions that were beautiful and functional, but that above everything else delivered real results for clients.
Show more
1 customer review
Ellis Parsons
We have been working with Pixafusion for a few years now, we instructed them to help us improve the online visibility of a new brand. Since working with them it is clear to see they are SEO experts. They provide monthly support and are always on hand should we need anything. More...
What makes a great website?
Your site reflects your company, your products, your services and ultimately your brand. So it’s important to be visually appealing, polished and professional. do not be afraid to allow white space, uncluttered layouts with quality photographs and graphics look and let your message shine through.
Equally important, the site must work quickly, correctly and as expected. Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Make it accessible. Every page should always be fast and functional, because any of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.
Site visitors are always in a hurry. Don’t make them work for information. User Experience (UX) plays a key role in helping visitors use, understand and stay on your website. Create obvious, logical navigation with clear hierarchy. Use consistent layouts and visual cues for functionality across the site.
Your site should satisfy both ‘searchers' coming for something specific, and ‘browsers’ just looking. Help users accomplish their tasks quickly with onsite search, and keep them engaged by suggesting related content and minimizing dead ends.
Today there are no excuses, your site must look great and work well on any platform. The growth of mobile and tablet devices is not slowing down and you just don’t know what your next visitor will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.
Be succinct, interesting and new. Use language that makes sense to your audience and avoid jargon, corporate speak and acronyms. Explain your “Why.” Visitors have short attention spans: spell correctly, be accurate, be relevant and update regularly. Blogs and social media updates are great ways to add fresh content, which keeps visitors returning and helps SEO strategy. Yes, keeping things fresh requires a bit of investment. No, you can’t do without it.
Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page if not every page of your site.
If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.
It’s not enough to build a nice looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX and content development will be for naught. There are hundreds of rules and guidelines for effective search engine optimization. Make it as easy as possible for visitors to share your content. Social can drive large volumes of traffic and positively impact your search ranking.
What questions might you ask a client when starting a new project?
Asking good questions helps us focus on what the client wants to achieve, the timeframe they want to achieve it by and what sort of budget they have allocated to marketing as this might dictate what is tackled as a prioirity and when:
- What are your business plans short-medium - long term?
- when do you want to schieve those plans by?
- Why do you do what you do?
- What makes you different from your competition?
- What budget have you set aside for your marketing?
What do you love most about your job?
Talking to prospects about their goals and objectives for their business and developing a marketing strategy to help them get there, after all good marketing helps you grow.
What inspired you to start your own business?
A real interest in people and solving issues, so by solving their marketing challenges by using my forensic marketing knowledge and expertise, it felt like a good fit and 20 years later, it still feels the same. You have to be passionate about what you do as this often shines through to prospects and helps build rapport and confidence.
Why should our clients choose you?
We are different, a 360 degree approach supported by excellent technical knowledge to help deliver of the agreed objectives.
Can you provide your services online or remotely? If so, please add details.
Yes we can provide our services face to face or online, to help you make maximum use of your time.
What changes have you made to keep your customers safe from Covid-19?
Switching to online meetings really helped customers in maintaining their business momentum in marketing terms without the risk of further expsosure to Covid.
Hosting & Domain Name Management
Search Engine Optimisation
Digital Advertising Campaigns
Social Media Marketing
Marketing Strategy
PR and Advertising
Organic Social Media Marketing
Why SMM?
Social Media is one of the most important “panes” in the shop window that is your digital presence.
A strong Social Media presence gives a business legitimacy and relevance in a world of limited attention spans.
Regular organic content can help a business with both their brand awareness and lead generation ambitions.
The Process
Firstly, we will review your existing Social Media presence and make sure there is a consistent company image and approach across your three chosen platforms.
We will then establish a “Social Calendar” with you to help direct us in providing topical content for your audience throughout the year.
We will then produce content 5-times-per-week to engage your online audience and win as much business from them as possible.
The science to Social Media Management is consistency, ensuring that you keep your audience engaged.
The art to Social Media Management production is balance, making sure you are providing a mix of informative and entertaining content.
Google Listing Optimisation
Why GLO?
Whether searching on Google or Google Maps a prominent position is key. If you don’t appear in the tope results, it's like you don't exist!
Google listings on average are seen 1,008 times a month. 88% of local searches result in either a store-visit or phone-call within 24 hours and 28% of local searches become purchases.
A well-optimised Google listing is the perfect “shop window” and will help you get discovered by new customers, stand out above competitors and generate more business!
The Process
Firstly, we make your listing “Google-friendly”. Our experts will lay the foundations for optimum performance to increase visibility and drive engagement.
We will then relentlessly drive activity by optimising content into your listing all the time, making sure you get found in a variety of local searches.
Now it’s time for carefully optimised photos and content on a weekly basis! We’ll also make sure you have an engaging promotional banner each month to entice customers to them.
Finally, a live industry-leading reporting dashboard means that you’ll be kept up to date with analysis and results.
Website Care Plan
Why SEO?
Once we have developed your website and given you some training it is over to you!
Nevertheless, our Website Care Plan provides all of the essential work to keep your website safe, secure and in tip-top condition.
What’s included?
Plugin and Theme Updates Monitoring
Scheduled Security & Malware Scanning
Scheduled Performance Checks
2 Hours of client support for content updates, changes, product uploads, image changes and other changes required plus plugin and theme** updates installed
Dedicated client reports
All maintenance tasks are at the discretion of Pixafusion Marketing Agency. Should any task override or exceed your maintenance plan parameters, additional hours may be chargeable.
**Plug in and theme updates performed weekly unless there is a known vulnerability
LinkedIn Outreach
Why LinkedIn ?
LinkedIn is an incredible tool that is changing the game in professional spheres.
The tools on LinkedIn allow us to target specific professionals, with specific job roles in specific sectors – it is arguably the most precise weapon in our arsenal.
It is also a fantastic tool for general networking and brand awareness, bringing you to the forefront of consciousness on an online community built for professionals.
The Process
Firstly, we will build a strategy with you to determine the exact kind of professionals you wish to target. We then use Sales Navigator to reach out to 100 carefully selected contacts per week and run through a three stage contact process which is carefully engineered to return the best results in terms of engagement.
For those contacts that we struggle to engage on the first attempt, we have sophisticated re-engagement techniques to make sure that you will always be front of mind should a requirement for your services arise.
Search Engine Optimisation
Why SEO?
If you’re going to bother with having a website, you need to be bothered about SEO.
Your SEO activity is the most important factor when determining whether you appear on page 1 of your potential client’s searches or page 47!
The Process
There are 142 tasks that need to be completed on a monthly basis to form a comprehensive SEO strategy (here are some highlights): 1. Website Analysis – Make it marketable and ready for SEO!
2. Keyword research and Competitor Analysis – a good mix that challenges your competitors.
3. On-Page Optimisation – Injecting your website with important SEO information
4. Social Bookmarking
5. Blog Submission
6. Press Releases
7. Article Submission
8. Directory Submission
9. Backlink Building
10. Ranking Report
PPC Campaigns
Why PPC?
Whilst SEO is a great short-term strategy in term of driving traffic towards your website, it can take a few months to see significant yield from this marketing activity.
If SEO is the long rolling hills, PPC is the sharp, pointy mountains which render significant, short-term results when you are looking to drive significant traffic to your website and business.
The Process
Strategy
Keyword Research
Ad Creation
Ad Testing
Bidding, Audience & Targeting
Reporting
Adjustments & Daily Campaign Optimisation
A/B Split Testing
Tracking & Retargeting
Reporting & Remarketing
Strategy, Consultancy & Account Management
Why Strategy?
It is important to get the right guidance in terms of the direction of your brand and how the marketing efforts put in place affect the rest of the business. By having the right strategist in place, we will be able to tailor marketing efforts that breed the best results for your sales teams.
The Process
Weekly strategy meetings, a consultant on call 9 till 5, Monday to Friday (and usually beyond), peace of mind that your marketing direction, and therefore business trajectory, is set and managed by someone who is an expert.
Being organised is key to the success of marketing efforts. With over 20 different marketing channels, spending the time required to manage all of it, never mind the brain width required, can be difficult. Enter the Account Manager. Your dedicated contact that conducts the marketing orchestra to make sure things get done right first time, and on time.
Website Design & Development
Graphic Design
Web Design & Development
Web Design is undoubtedly the most vital and beneficial asset of any business. We guarantee the best user interface that provides an unmatched user experience for websites, mobile applications and e-commerce sites. With us, all your web design and development needs will be taken care of in a way that not only looks amazing but also drives results.
Your website reflects your business and what you stand for as a company. We build result-driven websites that mirror your company’s objectives and help you give a leading edge over your competition.
Have you considered starting to sell online and make use of other e-commerce features? From building an online store to sorting out secure payment solutions for multi-channel sales, we can cover all fronts for you.
Creative Design & Branding
Logos, graphics to signages, if you dare to think it, we can create it . We want the process to be as simple as it can get and that’s why we offer all design as well as print services under one roof. All the material will look just as great in print as it does digitally because we do not compromise with your vision.
Brand design, simply put is giving a face to your brand. From minimalistic and classy to colourful and quirky, whatever your preference is our amazing team can create designs accordingly. A design that will capture and reflect your individuality and also appeal to your clients.
Our graphic designers create breathtaking branded materials from flyers and adverts to letterheads and business cards that help you stand out from the crowd.
