Louise Dymond

As an expert Fractional CMO (Chief Marketing Officer) we play a critical role in a company's growth and success, including the implementation of an integrated marketing strategy. Here are the key functions offers as part of the Fractional CMO role:

Strategic Planning: Develops and implements a comprehensive, integrated marketing strategy that aligns with the company's business goals.

Brand Development: Oversees the development of the brand's image, voice, and positioning across all marketing channels, both digital and traditional.

Market Research: Conducts research to understand market trends, customer behavior, and competitor activities, informing the integrated marketing strategy.

Budget Management: Allocates and manages the marketing budget across various marketing channels to ensure maximum ROI.

Team Leadership: Leads and manages the marketing team, coordinating efforts across different teams for a unified marketing approach.

Performance Tracking: Monitors and analyzes marketing campaign performance across all channels and adjusts strategies as needed.

Customer Acquisition & Retention: Develops and oversees strategies to attract and retain customers through a coordinated, multi-channel approach.

Vendor Management: Manages relationships with vendors and partners, including advertising agencies, PR firms, and digital marketing companies.

Integrated Content Strategy: Oversees content creation and distribution across various channels, ensuring consistent messaging and branding.

Product Launches: Plans and executes product launches integrating various marketing channels for maximum impact.

Digital and Traditional Marketing: Oversees SEO, SEM, email marketing, social media marketing, along with traditional channels like print, radio, and TV advertisements.

Public Relations: Integrates PR efforts into the broader marketing strategy, leveraging it for data gathering, behavioral insights, and creative storytelling.

Sales Enablement: Works closely with the sales team to develop materials and strategies that aid in selling the product or service, ensuring alignment between sales and marketing efforts.

Martech Implementation: Scopes out, selects, and implements various advanced marketing tools such as CRM systems, marketing automation platforms, and other Martech solutions to improve efficiency and effectiveness of marketing initiatives.

We offer a virtual marketing team that can scale up or down according to your needs, or can work with your established team.

We understand the power of a strong brand. Your brand is more than just a logo or a tagline; it's the essence of your business. It's what sets you apart in a crowded market and communicates your unique value to your customers. We excel at helping businesses like yours establish a compelling and consistent brand identity.

Our service begins with an in-depth discovery process. We take the time to understand your business, your industry, your competition, and your target audience. We dive into your company's mission, vision, values, and unique selling propositions. This allows us to create a brand that not only resonates with your audience but also aligns with your business goals. If you haven't got those things established, we can help you craft them.

Once we have a thorough understanding of your business, we begin the creative process. Our team of experienced designers will craft a visually stunning brand identity that encapsulates your company's essence. This includes a unique logo, color palette, typography, and other visual elements that will form the foundation of your brand's visual identity.

We also develop a comprehensive brand strategy that outlines how your brand should be communicated across various platforms and touchpoints. This includes your brand voice and messaging guidelines, ensuring consistency in all your communications.

You'll get a distinctive and memorable brand that tells your story, engages your audience, and drives growth for your business. Let us help you make a lasting impression.

In today's digital landscape, a company's website is not just its online storefront, but also the primary platform for engaging with potential customers. It is where your brand story unfolds, where visitors become leads, and where leads convert into loyal customers. Recognizing this, we offer an all-encompassing Website Design, Build, Manage, and Engaging Content Creation service.

Our process starts with a deep understanding of your business, your industry, your competition, and most importantly, your target audience. This understanding informs every stage of our website design and build, ensuring your site aligns with your brand identity, appeals to your audience, and serves your business objectives.

Our team of expert designers and developers create visually appealing, technically robust websites that are easy to navigate, responsive across devices, and SEO-friendly. But we know that an effective website is about more than just good design and smooth functionality. The content it houses plays a crucial role in attracting, engaging, and converting visitors.

That's why our service also includes the creation of engaging website content. From crafting compelling messaging that resonates with your audience, designing intuitive landing pages that encourage conversion, to creating ongoing content like videos, articles, lead magnets, white papers, and webinars that keep your audience engaged and coming back for more.

Once your website is live, we provide ongoing management services to ensure it continues to serve your business effectively. These include regular updates, security checks, performance monitoring, and content management. We also deliver detailed analytics reports to help you understand your website's performance, so we can continuously optimize for better engagement and conversions.

With our comprehensive service, your website becomes more than just an online presence. It becomes a dynamic, interactive platform that engages your audience, tells your brand story, and drives your business growth. Let us take care of your website, so you can focus on what you do best - running your business.

Social media is not just a platform for social interactions; it's a powerful tool for business growth. It's where your brand can engage with customers on a personal level, build relationships, and drive business results. Recognizing this potential, we offer comprehensive Social Media Management services.

Our service begins with a thorough understanding of your business, your industry, and your target audience. We take the time to understand your brand's voice, your goals, and your vision for your social media presence. This insight forms the foundation of our social media strategy, ensuring that every post, every comment, and every interaction aligns with your overall business objectives.

Our team of social media experts then sets to work crafting engaging, relevant content that resonates with your audience. From eye-catching visuals, compelling copy, to interactive posts – we create content that not only grabs attention but also encourages engagement and fosters a sense of community around your brand.

We also manage your social media profiles, monitor your online reputation, engage with your followers, and track your social media performance. We have clever LinkedIn outreach techniques to grow your network. We respond to comments, messages, and reviews in a timely manner, maintaining the positive image of your brand and building stronger relationships with your audience.

Moreover, we use advanced analytics tools to track and measure the performance of your social media activities. We provide regular reports highlighting key metrics such as reach, engagement, follower growth, and conversions. This data-driven approach allows us to continuously refine and optimize your social media strategy, ensuring maximum ROI.

With our Social Media Management service, you can rest assured that your social media presence is not just active but thriving, engaging, and driving real business results.

Visibility on search engines is essential for your business. It's the primary platform where potential customers search for the products or services that you offer. Recognizing this, we provide an all-inclusive service package for Search Engine Marketing (SEM) and Search Engine Optimization (SEO), designed to help your business stand out in the online marketplace.

Our search marketing service begins with an in-depth analysis of your business, target audience, competitors, and your current online presence. This comprehensive understanding allows us to craft a bespoke search marketing strategy aimed at increasing your online visibility, driving high-quality traffic to your website, and ultimately enhancing conversions and sales.

A key component of our search marketing service is our unique SEO offering. We understand that effective SEO isn't a one-size-fits-all solution but requires deep understanding, continuous optimization, and strict adherence to best practices. That's why we've developed a robust 120-point best practices checklist that we implement for every client.

This all-encompassing SEO checklist covers a broad range of areas, including keyword research, on-page optimization, technical SEO, and off-page strategies. It encompasses optimizing your website structure and content, ensuring mobile-friendliness, improving page load speeds, creating high-quality backlinks, and more.
Our approach is strategically designed to enhance your website's ranking on search engine results pages, making it easier for potential customers to find you.

However, our service doesn't end once these best practices are implemented. SEO is a continuous process, and as such, we consistently monitor your website's performance, make necessary adjustments, and keep you updated with detailed analytics reports. These reports highlight key metrics such as organic traffic, keyword rankings, and conversion rates, enabling us to refine your SEO strategy based on real data.

Additionally, our SEM services complement our SEO efforts by implementing paid advertising strategies on search engines. This includes crafting compelling ad copies, bid management, and targeting the right keywords to ensure your ads appear at the top of search engine results, driving even more quality traffic to your website.

You can be confident that your business is not only visible online but also attracting the right audience and driving growth.

Understanding your market is key to success. It's the foundation upon which effective strategies are built and decisions are made. We offer comprehensive Market Research services designed to provide you with the insights you need to drive your business forward.

Our service begins with a thorough understanding of your business, its objectives, and the specific information you require. Whether you're looking to enter a new market, launch a product, or simply want a better understanding of your customers, we tailor our research process to meet your unique needs.

Our team of market research experts employs a range of methodologies, both qualitative and quantitative, to gather data. This includes surveys, interviews, focus groups, competitor analysis, and industry trend analysis among others. We ensure that our research methods are appropriate for your business context and the information you seek.

Once the data is collected, it's about turning that data into meaningful insights. We sift through the data, identify patterns, and interpret the results in a way that's easy to understand and actionable. We provide a detailed report highlighting key findings, along with strategic recommendations based on these insights.

We take the time to discuss the findings with you, answer any questions you may have, and help you understand how the insights can be applied to your business strategy. Our goal is to empower you with knowledge so you can make informed decisions that drive growth and success.

You gain a deeper understanding of your market, your competitors, and your customers. Armed with these insights, you can confidently steer your business in the right direction.

Connecting with your customers online is not just an option, but a necessity. We offer a full suite of Digital Marketing services designed to elevate your online presence and drive business growth.

Our digital marketing service begins with a thorough understanding of your business, its goals, and its target audience. With this information in hand, we develop a bespoke digital marketing strategy that aligns with your objectives and resonates with your customers.

Our service offering encompasses all facets of digital marketing:

- Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Our team uses advanced techniques to increase your visibility on search engines, both through organic SEO practices and paid SEM strategies. Our 120-point best practices checklist for SEO ensures your website ranks higher on search engine results pages.

- Social Media Marketing: We manage your presence across various social media platforms, creating engaging content that fosters a strong connection with your audience and promotes brand loyalty.

- Content Marketing: Our team creates high-quality, SEO-friendly content that informs, engages, and motivates your audience to take action.

- Email Marketing: We design and implement effective email campaigns that nurture leads, boost customer retention, and drive conversions.

- Online Reputation Management: We monitor and manage your online reputation, addressing any negative reviews or comments promptly and professionally.

- Analytics and Reporting: Our service includes detailed analytics and reporting so you can track the performance of our digital marketing efforts and see the tangible results.

Beyond our digital offerings, we also provide comprehensive integrated marketing services across both traditional and digital channels. This includes Television Advertising, Radio Advertising, Print Advertising (newspapers, magazines, direct mail), Out-of-Home Advertising (billboards, transit ads), PR and Event Marketing. By integrating digital and traditional marketing strategies, we ensure a consistent and impactful brand message across all touchpoints.

Marketing is an ongoing process, and we continuously monitor, analyze, and adjust your campaigns based on their performance to ensure maximum ROI.

With our Digital and Integrated Marketing services, you can effectively reach your audience, engage them, and turn them into loyal customers across all platforms.

Email marketing remains one of the most effective ways to connect with your customers. We specialize in creating and implementing strategic email marketing campaigns that not only reach your audience but also engage them effectively to drive conversions and customer loyalty.

Our service begins with a deep understanding of your business, its goals, and your target audience. We use this information to craft a bespoke email marketing strategy that aligns with your objectives and resonates with your customers.

Our email marketing services include:

- Email Campaign Design: Our team designs visually appealing and compelling emails that capture your brand's voice and message effectively.

- Content Creation: We create engaging and relevant content that resonates with your audience and prompts them to take action.

- Segmentation and Personalization: We segment your email list based on various criteria such as demographics, purchase history, and behavior patterns to deliver personalized content that increases engagement and conversion rates.

- Automation: We set up automated email campaigns for various customer touchpoints, such as welcome emails, cart abandonment reminders, and re-engagement campaigns.

- Analytics and Reporting: Our service includes detailed analytics and reporting so you can track the performance of our email marketing efforts and see the tangible results.

We are well-versed in all leading CRM and marketing automation tools, including industry leaders like HubSpot, Salesforce, Zoho, Mailchimp, Marketo, and Active Campaign. This expertise ensures seamless integration of our email marketing efforts with your existing systems and processes.

We continuously monitor, analyze, and adjust your campaigns based on their performance to ensure maximum ROI.

With our Email Marketing services, you can effectively reach your audience, engage them, and turn them into loyal customers.

Visuals play a crucial role in creating memorable brand experiences. We offer top-notch graphic design services that not only catch the eye but also convey your brand's unique story in an engaging and compelling way. Our designers have worked for some of the world's biggest brands and agencies.

Our team of talented graphic designers are adept at creating visually stunning and impactful designs that resonate with your target audience. We understand that each business is unique, and we tailor our design solutions to reflect your distinct brand identity.

Our graphic design services include:

- Logo Design: We create distinctive and memorable logos that encapsulate the essence of your brand.

- Marketing Collateral Design: From brochures and flyers to posters and banners, we design marketing materials that effectively communicate your message and leave a lasting impression.

- Web Graphics: Our team designs compelling graphics for your website, blog, and social media platforms that enhance user engagement and drive conversions.

- Packaging Design: We create innovative packaging designs that make your products stand out on the shelves and appeal to your customers.

- Infographics: We transform complex data into easy-to-understand and visually appealing infographics that engage your audience.

- Brand Identity: Beyond just logos, we create comprehensive visual brand identities, including color schemes, typography, and style guides, ensuring a consistent and cohesive brand image across all platforms.

We believe that good design is good business. Our graphic design services are backed by a deep understanding of modern design principles and trends, as well as a keen sense of aesthetics and attention to detail.

Whether you're launching a new business or looking to revamp your existing brand, our graphic design services can help you create a powerful visual identity that sets you apart from the competition.

In a world buzzing with countless brands vying for attention, standing out from the crowd is crucial. We specialize in creating and executing industry-wide, multi-channel advertising campaigns that elevate your brand presence, engage your audience, and drive business growth.

Our team of seasoned advertising professionals understands the nuances of different industries and channels, enabling us to craft bespoke advertising strategies that resonate with your target audience and align with your business objectives.

Our advertising services include:

- Strategic Planning: We start by understanding your business, its goals, and your target audience. This insight lays the foundation for a strategic advertising plan that maximizes reach and impact.

- Creative Development: Our team of creative experts develops compelling ad content that captures your brand’s unique story and value proposition, creating a strong connection with your audience.

- Multi-Channel Execution: We leverage a wide range of channels - from traditional platforms like TV, radio, and print to digital mediums like social media, search engines, and email - to ensure your message reaches your audience wherever they are.

- Media Buying: Our media buying specialists negotiate and purchase ad space across various channels, ensuring optimal placement and timing for your ads to maximize visibility and engagement.

- Campaign Management: We manage your advertising campaigns from start to finish, monitoring performance and making necessary adjustments to ensure maximum ROI.

- Analytics and Reporting: Our service includes detailed analytics and reporting so you can track the performance of our advertising efforts and see the tangible results.

We believe in the power of integrated advertising. By leveraging multiple channels in a coordinated manner, we ensure a consistent and impactful brand message across all touchpoints.

Whether you're launching a new product or looking to boost your brand awareness, our comprehensive advertising services can help you make a powerful impression on your market.

Nothing brings a brand to life quite like a well-executed event. Our event planning services are designed to create immersive experiences that boost your brand recognition and foster stronger relationships with your audience.

Our team of professional event planners is skilled at organizing and promoting a wide range of events, from intimate gatherings to large-scale conferences, and including webinars. We understand the power of events in raising brand awareness, and we harness this potential to deliver memorable experiences that resonate with your audience and elevate your brand.

Our event planning services include:

- Event Design & Planning: We start with a deep understanding of your brand, goals, and target audience to design and plan an event that aligns with your objectives and appeals to your attendees.

- Vendor Management: We handle all aspects of vendor management, from selection and negotiation to coordination and supervision, ensuring a seamless execution of your event.

- Promotion Strategy: We devise effective promotional strategies for your event, leveraging various channels such as social media, email marketing, and PR to generate buzz and drive registrations.

- Webinar Setup & Management: Recognizing the growing importance of digital events, we also specialize in setting up and managing webinars, providing end-to-end support to ensure a smooth and successful online event.

- On-Site Coordination: On the day of the event, our team co-ordinates with all on-site logistics, allowing you to focus on engaging with your audience and delivering a fantastic experience.

- Post-Event Analysis: After the event, we provide a comprehensive analysis of its performance, including attendee feedback, engagement metrics, and ROI, to inform future event strategies.

We believe that every event is a unique opportunity to showcase your brand and connect with your audience in a meaningful way. Whether you're planning a product launch, a customer appreciation event, or a webinar, our event planning services can help you create an impactful and memorable event.

Navigating today's complex business landscape requires a solid and well-thought-out marketing strategy. We specialize in developing and implementing effective marketing strategies and plans that propel your business toward its goals.

Our team of experienced marketing strategists brings a wealth of industry knowledge and innovative thinking to the table. We understand that every business is unique, and we tailor our strategies to match your specific needs, market dynamics, and business objectives.

Our marketing strategy services include:

- Strategic Planning: We start with an in-depth analysis of your business, industry trends, and target audience. This allows us to craft a strategic marketing plan that aligns with your business goals and delivers maximum impact.

- Brand Positioning: Our team helps define and articulate your unique value proposition, differentiating your brand in the marketplace and making it more attractive to your target audience.

- Channel Optimization: We identify the most effective channels for reaching your audience – from digital platforms like social media and search engines to traditional mediums like print and TV.

- Content Strategy: We create a comprehensive content strategy that engages your audience, builds brand authority, and drives customer action.

- Campaign Development & Execution: We design and implement marketing campaigns that resonate with your audience and drive business results. Our approach includes continuous monitoring and optimization to ensure maximum ROI.

- Performance Analysis: We provide regular reports and insights on the performance of your marketing initiatives, helping you understand their effectiveness and inform future strategic decisions.

We believe that a robust marketing strategy is the cornerstone of successful business growth. Whether you're looking to launch a new product, enter a new market, or boost your brand awareness, our marketing strategy services can provide the roadmap to your success.

We specialize in developing and implementing detailed Customer Journey Maps to guide your business towards enhanced customer experience.

Our team of experienced strategists brings a wealth of industry knowledge and innovative thinking to the table. We understand that every customer journey is unique, and we tailor our services to match your specific needs, market dynamics, and business objectives.

Our Customer Journey Mapping services include:

- In-depth Customer Research: We begin with a thorough analysis of your customers, their behaviors, needs, and pain points. This allows us to create accurate customer personas vital for crafting an effective journey map.

- Cross-functional Workshops: Collaborating with your teams across marketing, sales, services, management, and operations, we identify all touchpoints in your customer's journey, mapping these interactions from initial contact to long-term relationship.

- Journey Articulation: Using various specialized tools, we articulate the ideal customer journey, highlighting emotional states, moments of truth, and critical interactions.

- Asset, Process, Content, and Engagement Identification: We pinpoint what assets, processes, content, and engagement methods are needed to optimize the customer journey effectively.

- Continuous Updates: Customer Journey Mapping isn't a one-time task but an ongoing process. We ensure regular updates to accommodate evolving customer behaviors and market trends, keeping your business agile and customer-centered.

We believe that a comprehensive Customer Journey Map is the cornerstone of successful customer experience and business growth. Whether you're looking to enhance brand engagement, identify customer needs or problems, or enable continual optimization, our Customer Journey Mapping can provide the roadmap to your success.

At Shift Marketing Consulting, we are proud to be a certified HubSpot Partner, offering comprehensive services to transform your business operations. Our expertise in setting up and customising HubSpot’s dynamic hubs—Marketing, Sales, Content, Service, Commerce, and Operations—allows us to deliver personalised solutions that streamline processes, enhance customer engagement, and drive growth.

Beginning with seamless onboarding and setup, we ensure a smooth transition with tailored integration and expert training. Our advanced HubSpot implementations include custom setups for CRM, automation, data integration, and analytics. With our migration and integration services, you can expect a flawless transition to HubSpot, maintaining data integrity and operational efficiency.

We also provide managed services, covering HubSpot administration, updates, and custom development to optimize your operations. Our training programs equip your teams with essential HubSpot skills, from CRM setup to GDPR compliance.

Through our tailored marketing services, we help elevate your brand, generate leads, and create content that fuels unparalleled growth. Trust Shift Marketing Consulting to leverage HubSpot’s full potential, positioning your business for success in today’s digital landscape.