With a decade's experience working in both agency and in-house environments, Georgina has developed a strong and diverse skill set across PR and Marketing.
Having worked alongside organisations from a variety of backgrounds, including Welsh Rugby Union, Equinox London, Jack Hanrahan Personal Trainer, England Netball, Mall of America, Motown the Musical, Virgin Atlantic and Big Bash League Cricket.
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2 customer reviews
ANNA KELLY
Public Relations Agency
Poor client communication, needs to focus on how to deal with clients in a less aggressive manner, which was not suited to our business needs.
ANNA KELLY
Public Relations Agency
I am looking forward to working with Georgina on a new and interesting project.
Public Relations
Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help achieve its goals and improve its image. Despite publicity having the power to reach a large audience, which gives businesses a bigger platform and also more credibility, unfortunately it’s often overlooked.
PR requires the right approach at the right time, but when it is done correctly, it really can help a business reach its goals. Being backed by trustworthy news sources will help your business growth by boosting its brand awareness. In addition, customers having a positive image of your brand will ultimately help sales to increase too, and that can only be a good thing.
A sound PR strategy can help to increase your leads, boost your sales, widen your consumer base and also improve your overall brand awareness.
Some very large organisations may have an in-house PR team, others, as well as SMEs and smaller businesses, may utilise the support of a PR agency, like us.
Digital Marketing
Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Not only is digital marketing a must-have for promoting your products or services, but optimising your online assets is also critical to your business’ overall success.
Digital Marketing plays a huge role in creating a personalised experience for customers. The use of data driven/ targeted ads has revolutionised the amount of value that is added to a customer’s experience and brings an average of 50-60% more value than non-targeted ads. This is because consumers now only receive ads based on their interests.
Over the last 20 years, digital has become the main choice for lead generation, expanding business reach worldwide as well as creating innovative displays.
Social Media Marketing
Creating organic content to engage and grow audiences across social platforms. Social strategy, calendar development and content creation support, as well channel management services and influencer marketing.
Copywriting
Copywriting is a powerful and effective marketing practice of utilising words in order to build relationships with customers, while boosting engagement and driving sales.
Great copy on your website, your advertising campaigns, your social media, your content marketing, printed materials, blogs or press releases can make a real difference in reaching and retaining customers.
The words you use helps your customers understand and trust you and your brand. For small businesses in particular quality copy is essential, and can transform leads into customers by offering information, value and even a little entertainment.
Your copy is a way to tell the world what makes you different, and can establish your position against your competitors.
