Fulcrum

1. What are your main goals for this project?

Understanding their primary objectives helps you design and tailor the project to meet their expectations.



2. Who is your target audience?

Knowing their audience helps you create content and design that resonates with the right people.



3. What features or functionality do you need?

Clarifies the scope—whether they need eCommerce, booking systems, forms, SEO, etc.



4. Do you have any design preferences or existing branding?

Helps maintain brand consistency, ensuring the design matches their identity and values.



5. What content do you already have, and what needs to be created?

Helps determine if they have images, copy, or other assets ready or if you'll need to assist with content creation.



6. Do you have competitors or websites you admire?

Gives you insight into what they like and expect from a design standpoint, as well as what the competition is doing.



7. What is your timeline for the project?

Ensures both parties are aligned on expectations and deadlines.



8. What is your budget for the project?

Helps you set realistic expectations about what can be achieved within their budget.



9. How do you plan to maintain the website after it's launched?

Clarifies if they need ongoing support or if they plan to handle updates themselves.



10. What are the key actions you want visitors to take on your website?

Understanding this ensures you can build the site to encourage those actions (e.g., purchases, sign-ups, inquiries).

Creative Process:

1. Discovery & Research:
The first step is understanding your business, goals, target audience, and competitors. I conduct in-depth research to uncover the best strategies and design elements that will work for your project.


2. Concept Development:
Based on the insights gathered, I develop initial concepts and ideas. This could involve brainstorming design styles, user flows, and key functionalities that will help achieve your goals.


3. Design & Prototyping:
I create wireframes or prototypes, mapping out the structure and layout of the website or campaign. During this phase, I focus on the user experience (UX) and ensure the design aligns with your branding and goals.


4. Feedback & Revisions:
I present the initial concepts and gather your feedback. Your input is crucial, and I refine the design based on your suggestions and preferences until we find the perfect fit.


5. Development & Execution:
Once the design is finalized, I begin the development phase. I build the website, implement SEO strategies, set up any necessary integrations (e.g., payment systems, booking forms), and optimize performance.


6. Testing & Launch:
Before going live, I test everything thoroughly—across devices and browsers—to ensure a smooth experience. After all testing is complete, I launch your project and monitor its performance to address any early issues.


7. Ongoing Support & Optimization:
After the project is live, I provide ongoing support to ensure it continues to meet your needs. I also suggest periodic updates or optimizations to keep the website fresh and aligned with your business goals.

Before starting work on a project, it’s essential to gather the following information from a client to ensure clarity and set expectations:

1. Project Goals and Objectives:

What is the main purpose of the project? (e.g., increase sales, build brand awareness, generate leads)

What specific outcomes are they hoping to achieve?



2. Target Audience:

Who are their primary customers or users? (age, interests, demographics)

Are there any specific user personas they want to focus on?



3. Brand Guidelines:

Do they have a style guide or any existing branding elements (logos, color schemes, fonts)?

Are there any design preferences or existing examples they admire?



4. Scope of Work:

What specific services do they need? (e.g., web design, SEO, content creation, eCommerce setup)

Are there any must-have features or functionalities (e.g., booking systems, payment gateways, integrations)?



5. Content Availability:

Do they already have content ready, such as text, images, videos, or product descriptions?

Will you need to assist with content creation, or will they provide it?



6. Competitors & Inspiration:

Who are their main competitors, and what websites or digital strategies do they admire?

Are there any specific websites or brands they want to emulate or differentiate from?



7. Timeline & Deadlines:

What is their ideal launch date or any critical deadlines?

Are there any milestones or phases that need to be achieved by specific dates?



8. Budget:

What is their budget for the project? This helps align expectations on what can be accomplished within that range.



9. Ongoing Maintenance & Updates:

Do they require ongoing support after the project is completed?

Would they like a maintenance package for regular updates, security checks, and backups?



10. Access to Necessary Accounts/Platforms:

Do they have access to web hosting, domain names, analytics, social media accounts, etc.?

Will they need assistance setting these up?

What I love most about my job is the ability to transform ideas into tangible results. I enjoy helping businesses, whether big or small, build their online presence and achieve their goals through creative digital solutions. Every project is a unique challenge, and I thrive on collaborating with clients to bring their vision to life, whether it's through a beautiful website, effective SEO, or a targeted marketing strategy.

Seeing a business grow and succeed because of the work we’ve done together is incredibly rewarding. The ever-evolving nature of digital marketing keeps things exciting, too—there’s always something new to learn and ways to innovate, which keeps me motivated and inspired.

What inspired me to start my own business was the desire to create a space where I could directly help businesses grow and succeed in the digital world. I’ve always had a passion for technology and creativity, and combining those to craft impactful websites and marketing strategies was something I felt could truly make a difference for businesses of all sizes.

I wanted to offer personalized, hands-on service—where each project gets the attention it deserves. The flexibility of running my own business allows me to stay up-to-date with the latest trends and provide tailored solutions that are not only functional but also innovative. Ultimately, I love the idea of helping other entrepreneurs and businesses reach their full potential and make their mark online.

Clients should choose me because I offer a personalized approach to every project. I take the time to fully understand your business, goals, and target audience to deliver custom solutions that truly work for you. Whether it’s web design, SEO, or digital marketing, I’m committed to providing high-quality, results-driven strategies that help your business grow.

What sets me apart is my focus on building long-term relationships, not just completing one-off projects. I’m here to support you through every stage of your digital journey, ensuring your website and marketing efforts evolve as your business does. Plus, I bring a passion for staying ahead of the latest trends, which means your business always gets the most current and effective solutions.

Yes, I provide all of my services online and remotely. Whether it's web design, digital marketing, SEO, or email marketing, I can collaborate with clients from anywhere in the world. I use a variety of tools to ensure smooth communication, project management, and file sharing, such as Zoom, Slack, and Google Drive.

For website projects, I can handle everything remotely, from planning and design to development and testing, while providing regular updates and ensuring you're involved throughout the process. My remote services are designed to be flexible and efficient, ensuring you get high-quality results without needing to meet in person.

We give away free branded stickers to customers, so they can place those stickers where needed and keep themselves and other safe