Calibre provides a full range of marketing and marketing communications services including the strategic planning, development, implementation and analysis of marketing programmes, often ongoing, to take your business to new heights.
With a highly experienced crew of specialists in all aspects of marketing strategy and activity, we are here to act as your full service, outsourced marketing solution or your marketing communications agency, to make your business fly.
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What do you love most about your job?
It is great to learn about prospective or new clients, their products and services and what makes them both tick and successful. Our Brand Discovery workshop and report, thoroughly teases out all of this information, including the unique elements that differentiate a company or organisation from its competition. We love helping our clients to fly higher and achieve results. We also love working with people, both those in our clients and on the Calibre crew.
What inspired you to start your own business?
What started as an idea on two sheets of A4 paper, when Martyn woke up in the middle of the night, some three or four months before being made redundant from his last full-time position, is now over 20 years later, a successful outsourced marketing and communications agency with a coterie of high profile clients and a quality crew, all working hard to take our customers to new heights.
The early morning handwritten notes included how the company would be established, that it would offer consultancy and outsourced marketing services, the name of the company, which derives from the hot air balloon flown by Martyn and his father at the time, and even a list of potential associate providers of services, such as website and graphic design, and even potential clients. One or two of those are actually still customers today and many of our clients have been with us for 10 years plus.
Calibre took off with two major clients, a supplier to Nobo, one of Martyn’s previous employers, who immediately requested a meeting and came to an arrangement, plus a property company, which would have been an early forerunner to Rightmove, had the conditions at the time been sufficiently suitable.
Why should our clients choose you?
Calibre can really help you take off. Whether you need a fully managed marketing plan and outsourced programme, a marketing communications campaign, assistance with a particular marketing project, or you just need some advice and assistance to help you soar to new heights.
Working as your outsourced marketing department or agency, our enthusiasm and commitment will bring a dynamic element to your marketing as we introduce you to the latest strategies and tactics that have been tested successfully within other market sectors and for other clients.
Can you provide your services online or remotely? If so, please add details.
Yes, for sure. Whilst we typically meet with our clients for a marketing meeting once a month, this is increasingly online using a video conference call. Indeed, we have worked with clients in different parts of the country for several years and not actually met them (usually despite having offered to journey to see them!). As an integral part of our client’s team, providing the marketing or marketing communications function, we are always in regular communication and available, usually by email and we are always only a phone call away.
Marketing Management
Marketing management, direction and advice is available from Calibre’s marketing professionals with significant experience and expertise. Let us navigate you to new heights.
Search Marketing
Search engine marketing is extremely effective. Calibre acts as an SEO (search engine optimisation) agency using our SEO consultants to deliver effective online and search marketing programmes.
Direct Marketing
Direct marketing, by mail and, more cost-effectively, by email is a great way of keeping in communication with customers and prospects that you know or know of.
Media Marketing
Media marketing is our term for more traditional forms of marketing communication and promotion including PR marketing. Indeed a major element and a foundation for a campaign is public relations, including use to develop the content for many other marketing materials and promotional activities.
Content Marketing
Quality creative content is essential to any marketing communications programme. It is about creating engaging, relevant and timely campaigns that ensure the right message about your brand or business is correctly distributed across various media sources.
Creative Content
Creative content is all about the image and vision your brand takes on. Our crew of experienced designers who have worked in many market sectors can offer the full spectrum of branded assets to facilitate your company for the future.
Website Creation
Website design and development is essential to the success of almost every business or organisation. Almost all should have a great website to provide a strong reference point and, of course, it should be optimised to attract enquiries and orders from searches.
