activ Marketing by Lou Eddy

When starting a new project, ask:

Business Goals: What does your business do, and who is your target audience? What do you want this project to achieve?
Current Marketing Challenges: What’s working, and what’s not?, Any past experiences with marketing?
Project Details: Any specific features or design preferences? Who are your competitors, and what brands inspire you?
Logistics and Next Steps: What’s your budget and timeline?, How will you measure success?
Who will be the main point of contact?

These keep things focused while gathering key insights!

My creative process is strategic, hands-on, and results-driven:

Discovery – Understand your business, goals, and challenges.
Strategy – Plan the best marketing approach tailored to your needs.
Execution – Create content, websites, or campaigns with expert support.
Refine – Test, tweak, and optimise for performance.
Launch Support – Deliver, track results, and adjust as needed.

I turn ideas into action, making marketing practical and effective for my clients.

Depending on the project, I may need additional details on:

Branding and Design – Logos, colors, fonts, inspiration.
Website and Digital – Access, features, key pages, SEO needs.
Content Messaging – Core messages, existing content, tone.
Marketing Campaigns – Target audience, platforms, goals.
Logistics and Compliance – Budget, timeline, approvals, legal.

These details help ensure a smooth process and great results.

I love that my job is dynamic, creative, and truly makes a difference for businesses. The best parts are:

Helping businesses grow – Seeing clients go from overwhelmed to confident with their marketing.
Turning ideas into action – Taking a blank slate and creating a strategy that works.
Building real connections – Working closely with business or project owners and being part of their journey.
The variety – Every project is different, from websites to campaigns to branding.
The freedom – Running your own business means shaping your work on your terms.

Most of all, I love making marketing simple, practical, and effective for businesses that need it.

I was inspired to start my own business because I wanted to use my expertise to help businesses without the corporate red tape. After 20+ years of working in marketing for companies of all sizes, I saw firsthand how businesses, especially small and medium-sized ones, struggled to navigate marketing effectively.

My key motivations:
Freedom and Flexibility – Running my own business allows me to work with clients in a way that truly delivers results, without rigid structures.
Helping Businesses Succeed – I love simplifying marketing and making it practical, actionable, and tailored to each business.
Variety and Creativity – No two projects are the same, keeping things exciting and challenging.
Being Part of Something Bigger – Joining the activ Marketing franchise has given me a community of experts while still allowing me to shape my own path.

I launched activ Marketing by Lou Eddy to bring real, hands-on marketing support to businesses that need it - without the fluff, jargon, or confusion.

Clients choose me because I offer practical, results-driven marketing with:

- 20+ years of expertise – I know what works across lots of industries.
- Hands-on, no-nonsense approach – Clear, actionable marketing, not fluff.
- Tailored support – Strategies that fit each business’s needs and budget.
- Expert team behind you – Specialists in websites, SEO, social media & more.
- A true partner – You care about their success, not just the project.

With me, businesses get marketing that works - simple, effective, and built to grow.

Yes! I provide all my marketing services online and remotely, ensuring businesses get expert support no matter where they are. If based locally, I am also happy to meet face-to-face if that is preferred.

I can provide all my service remotely with no reason to interact face-to-face