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Opportunity Marketing

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‘21 Certificate of Excellence, 2021

About

Opportunity Marketing are a UK based strategic marketing consultancy who help SME business owners achieve profitable growth from effective marketing.

Opportunity Marketing has a range of strategy development and implementation packages for SME clients designed to help them grow and fulfil their potential.

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1 hire on Bark
28 min response time

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Reviews (61)

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5/5

61 customer reviews

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1 December 2022

We have worked with Ian for a couple of years now on shaping & delivering our marketing strategy and his knowledge and approach are excellent. We are really starting to see the results of working with Opportunity Marketing. More...

Reviewed on Google Maps

28 October 2019

Opportunity Marketing conducted an excellent - and free - marketing healthcheck for our charity. The insights provided correlated very closely with our strategy for the coming years, which has given us extra confidence in our direction. The report also gave us a wealth of ideas about how to optimise our marketing - and this service comes highly recommended. More...

Reviewed on Google Maps

30 June 2019

I really enjoyed our session and I love the report Rachel has provided me with. It’s given me so much more clarity around my thoughts and what I need to focus on and it makes it feel achievable!

Reviewed on Google Maps

7 May 2019

Little Hiccups was offered the opportunity for an in depth marketing review and we jumped at the chance. What we found was a very thorough process but one that was very friendly and welcoming. We covered a lot of ground in the meeting but this was all reviewed and a few weeks later we received a very detailed Marketing Plan with strengths and weaknesses and the next important steps to take. I found it incredibly informative and will be using this document as our guideline to move the Charity forward. I wouldn't hesitate to recommend this service to other companies and have already recommended to several other Charities. Thank you to Ian and Sunday for their patience and professionalism. More...

Reviewed on Google Maps

4 May 2019

Little Hiccups was offered the opportunity for an in depth marketing review and we jumped at the chance. What we found was a very thorough process but one that was very friendly and welcoming. We covered a lot of ground in the meeting but this was all reviewed and a few weeks later we received a very detailed Marketing Plan with strengths and weaknesses and the next important steps to take. I found it incredibly informative and will be using this document as our guideline to move the Charity forward. I wouldn't hesitate to recommend this service to other companies and have already recommended to several other Charities. Thank you to Ian and Sunday for their patience and professionalism. More...

Reviewed on Google Maps

4 March 2019

The Opportunity Marketing Workshop represents fantastic value for money. The day itself is thought provoking, considered, easy to follow and practical. Moreover, the follow up support that you receive as a delegate is second to none. I would recommend this workshop to anyone in business who wants to learn more about how to market their products or services in a pragmatic way. More...

Reviewed on Google Maps

27 February 2019

The Opportunity Marketing Workshop represents fantastic value for money. The day itself is thought provoking, considered, easy to follow and practical. Moreover, the follow up support that you receive as a delegate is second to none. I would recommend this workshop to anyone in business who wants to learn more about how to market their products or services in a pragmatic way. More...

Reviewed on Google Maps

4 February 2019

Millennia Cloud Services Ltd was looking for help with putting together a high-level marketing plan. Rachel met up with us and took copious notes on our business and asked us some interesting questions such that she was able to look at our business with a fresh pair of eyes and ensure that we focus on what potential customers would look for when searching cloud providers. She produced a very helpful report which then has enabled us to then refresh our web site ensuring that we highlighted where we felt we were different to our competitors and also to provide a clear and concise message on what we do. We would highly recommend her services. More...

Reviewed on Google Maps

28 January 2019

Millennia Cloud Services Ltd was looking for help with putting together a high-level marketing plan. Rachel met up with us and took copious notes on our business and asked us some interesting questions such that she was able to look at our business with a fresh pair of eyes and ensure that we focus on what potential customers would look for when searching cloud providers. She produced a very helpful report which then has enabled us to then refresh our web site ensuring that we highlighted where we felt we were different to our competitors and also to provide a clear and concise message on what we do. We would highly recommend her services. More...

Reviewed on Google Maps

4 December 2018

We were looking for assistance to produce a comprehensive marketing plan and strategy for our brand new B&B when we encountered Rachel. We felt immediately that she was someone we could work with and her approach continued to prove that. Most of all she responded to our call for further explanation as we wanted to feel a degree of comfort that we fully understood what we would be paying her for. She really listened .... and really answered our concerns. It is very difficult to buy marketing services when you have no experience of buying them before. Working with Rachel is straightforward, honest and constructive as well as tailored. We feel she has helped us understand our business and what we need to do to achieve our objectives Heartily recommend her. More...

Reviewed on Google Maps

30 November 2018

Friendly, approachable and easy to work with. In depth analysis of our business' marketing requirements that gave us a deeper understanding and actionable insights. Highly recommended!

Reviewed on Google Maps

29 November 2018

We were looking for assistance to produce a comprehensive marketing plan and strategy for our brand new B&B when we encountered Rachel. We felt immediately that she was someone we could work with and her approach continued to prove that. Most of all she responded to our call for further explanation as we wanted to feel a degree of comfort that we fully understood what we would be paying her for. She really listened .... and really answered our concerns. It is very difficult to buy marketing services when you have no experience of buying them before. Working with Rachel is straightforward, honest and constructive as well as tailored. We feel she has helped us understand our business and what we need to do to achieve our objectives Heartily recommend her. More...

Reviewed on Google Maps

4 August 2018

Thank you Ian for all your help, assistance and advice! You were fantastic from start to finish and I cannot recommend your services highly enough. Thanks again!

Reviewed on Google Maps

1 August 2018

Thank you Ian for all your help, assistance and advice! You were fantastic from start to finish and I cannot recommend your services highly enough. Thanks again!

Reviewed on Google Maps

30 July 2018

Great experience, I now feel a lot more organised in my work and have a clear plan to follow. I would definitely recommend them to anyone starting entrepreneur or anyone wanting to take their business to the next level.

Reviewed on Google Maps

23 July 2018

Rattle Media® is a production company that prides itself on having a results-focused approach that guarantees our clients see a return on their investment.

After our first year trading, we had reached a tipping point and were in need of some results ourselves. We needed to understand our market; we needed to grow and we needed strategy.

Your ability to help us to understand our market; our competitors, our strengths and our own value; has not only generated a larger volume of more appropriate equerries; you have enabled us to find our place in the market while setting ambitious yet achievable targets.

We've barely begun implementing your strategy and yet, off the back of your insight, we have already begun to quadruple our revenue.

If goes without saying that we shall continue to recommend Ian Kirk, and the opportunity marketing franchise, to anyone with a desire to grow their business
More...

Reviewed on Facebook

4 June 2018

Opportunity Marketing have provided a fantastic service for ITV Content Delivery. Ian was helpful throughout our consultation, and in normal circumstances that would be enough. However, where Ian and Opportunity Marketing really excelled was in their Marketing Strategy and Implementation Plan. The knowledge and advice provided have been so useful and we couldn't be more thankful. More...

Reviewed on Google Maps

4 June 2018

Ian helped me with a plan for my company's I wasn't aware of my customer base or potential markets until Ian did the analysis ,It gave me a clear focus and the experience was fun and very enlightening. I would have no hesitation recommending Ian to any business sector a big eye opener.Gary PearceTop To Toe Cleaning Services More...

Reviewed on Google Maps

4 June 2018

We recently worked alongside Ailsa at Opportunity Marketing who was a pleasure to deal with - very professional and organised. Hopefully we will get the chance to work together again! More...

Reviewed on Google Maps

4 June 2018

Rachel from Opportunity Marketing carried out a marketing health check on our business. We received a comprehensive report that included a full analysis of our market, main competitors and our strengths and weaknesses. We also received a well-constructed marketing plan, that included many recommendations and budget parameters.We would highly recommend Opportunity Marketing to any business that understands the importance of marketing and wants to grow their business. More...

Reviewed on Google Maps

4 June 2018

I have been working with Rachel for almost six months and find her extremely professional, knowledgeable, friendly and approachable. She has helped us to develop our marketing strategy, create detailed marketing plans, helped with content generation as well as providing many other insights which have been very useful. Rachel really goes the extra mile and between sessions she shares information and sends helpful tips and ideas to support our marketing endeavours.I would thoroughly recommend Rachel and Opportunity Marketing if you need support in this area. More...

Reviewed on Google Maps

28 May 2018

Ian helped me with a plan for my company's I wasn't aware of my customer base or potential markets until Ian did the analysis ,It gave me a clear focus and the experience was fun and very enlightening. I would have no hesitation recommending Ian to any business sector a big eye opener.Gary PearceTop To Toe Cleaning Services More...

Reviewed on Google Maps

28 May 2018

Rachel from Opportunity Marketing carried out a marketing health check on our business. We received a comprehensive report that included a full analysis of our market, main competitors and our strengths and weaknesses. We also received a well-constructed marketing plan, that included many recommendations and budget parameters.We would highly recommend Opportunity Marketing to any business that understands the importance of marketing and wants to grow their business. More...

Reviewed on Google Maps

28 May 2018

I have been working with Rachel for almost six months and find her extremely professional, knowledgeable, friendly and approachable. She has helped us to develop our marketing strategy, create detailed marketing plans, helped with content generation as well as providing many other insights which have been very useful. Rachel really goes the extra mile and between sessions she shares information and sends helpful tips and ideas to support our marketing endeavours.I would thoroughly recommend Rachel and Opportunity Marketing if you need support in this area. More...

Reviewed on Google Maps

28 May 2018

Ailsa has done some superb work for me, which has brought some tangible results. She is very approachable and knows her field well. I am not a marketing genius and she makes it really easy for me. `Her expertise in redesigning my brochure is much appreciated More...

Reviewed on Google Maps

28 May 2018

Ailsa provides a 5 star service from start to finish. I would have no hesitation in recommending Ailsa and Opportunity Marketing having worked with her on a number of projects. If you are thinking of a new provider then Ailsa is a must for you to speak to. More...

Reviewed on Google Maps

28 May 2018

An outstanding and highly professional bespoke marketing service provider. Ailsa is a true professional and her insights and business acumen will be an asset to any business seeking to develop their online and above and below the line marketing reach. Highly recommended and utilising this company will increase your revenue! More...

Reviewed on Google Maps

28 May 2018

I approached Ailsa Bates of Opportunity Marketing because I needed some serious help with all aspects of marketing my e-Talent Recruitment Software business. Ailsa produced a complete review of our business, including a thorough competitor analysis, and then a step-by-step Marketing Plan for the business going forward, which she has helped implement. I couldn't recommend her more highly than I do. Outstanding. More...

Reviewed on Google Maps

23 February 2018

I have been working with Rachel for almost six months and find her extremely professional, knowledgeable, friendly and approachable. She has helped us to develop our marketing strategy, create detailed marketing plans, helped with content generation as well as providing many other insights which have been very useful. Rachel really goes the extra mile and between sessions she shares information and sends helpful tips and ideas to support our marketing endeavours.

I would thoroughly recommend Rachel and Opportunity Marketing if you need support in this area.
More...

Reviewed on Google Maps

23 October 2017

Rachel from Opportunity Marketing carried out a marketing health check on our business. We received a comprehensive report that included a full analysis of our market, main competitors and our strengths and weaknesses. We also received a well-constructed marketing plan, that included many recommendations and budget parameters.

We would highly recommend Opportunity Marketing to any business that understands the importance of marketing and wants to grow their business.
More...

Reviewed on Google Maps

21 June 2017

Ian helped me with a plan for my company's
I wasn't aware of my customer base or potential markets until Ian did the analysis ,It gave me a clear focus and the experience was fun and very enlightening.
I would have no hesitation recommending Ian to any business sector a big eye opener.

Gary Pearce

Top To Toe Cleaning Services
More...

Reviewed on Google Maps

20 June 2017

Opportunity Marketing have provided a fantastic service for ITV Content Delivery. Ian was helpful throughout our consultation, and in normal circumstances that would be enough. However, where Ian and Opportunity Marketing really excelled was in their Marketing Strategy and Implementation Plan. The knowledge and advice provided have been so useful and we couldn't be more thankful. More...

Reviewed on Google Maps

20 June 2017

Opportunity Marketing have provided a fantastic service for ITV Content Delivery. Ian was helpful throughout our consultation, and in normal circumstances that would be enough. However, where Ian and Opportunity Marketing really excelled was in their Marketing Strategy and Implementation Plan. The knowledge and advice provided have been so useful and we couldn't be more thankful. More...

Reviewed on Google Maps

4 June 2017

An absolute pleasure to deal with. Friendly and approachable marketing consultants who hold all the right values. They are dynamic and results-driven. I would thoroughly recommend.

Reviewed on Google Maps

4 June 2017

I hired Opportunity Marketing to carry out a marketing health check on my business. On completing the health check, I was provided with a comprehensive report which highlighted the strengths and weaknesses, allowing me to formulate a plan to improve the way the business attracts new clients. From start to finish, Opportunity Marketing have demonstrated exceptional knowledge and expertise, and conduct themselves in an extremely professional manner. They are driven by results and won't make a recommendation unless it is backed up with solid research and data.I'd highly recommend Opportunity Marketing to any business that understands the importance of marketing and wants to make best use of their available budget. More...

Reviewed on Google Maps

4 June 2017

When I decided to make the transition from solo freelancer to copywriting agency, the first person I called was Ian at Opportunity Marketing. I wanted expert advice before I made a decision on anything, even the name of the company. The best thing about Opportunity Marketing is that it's not about what has worked for other businesses, it's about what is going to work for yours. What's your USP? What are your long-term business objectives? Who are you trying to reach? Rather than just getting a generic marketing checklist, you get a strategy that is tailored to your business to get you to where you want to be. I wouldn't hesitate to recommend Opportunity Marketing to anyone who wants to meet their business goals or get results from their marketing efforts. More...

Reviewed on Google Maps

4 June 2017

Ian has great knowledge and experience of all aspects of marketing. He clearly explains what will and won't work depending on your market and customers. He gave us a great report into all our current marketing activities, which gave us the ability to make knowledgeable decisions on what activities to do going forward. More...

Reviewed on Google Maps

4 June 2017

Great knowledge! Ian has helped us for many years across many different types of marketing campaigns; from the planning and strategy stage all the way through to implementation and tracking the results. This has helped us be more targeted in our approach and grow our business year on year. I would highly recommend Ian and Opportunity Marketing to anyone in need of any form of marketing advice. More...

Reviewed on Google Maps

4 June 2017

A very thorough no-nonsense approach that's resulted in our business's marketing having clear direction. I have no hesitation in recommending them.

Reviewed on Google Maps

4 June 2017

It was great working with Ian. Fast and effective advice with a clear action plan. Just the advice that I wanted.

Reviewed on Google Maps

4 June 2017

I have used Opportunity Marketing on various projects in the past. The work they have produced has always been bespoke to my business and resulted in great returns when implemented. I have no reservation in recommending them to any business owner looking take their business to the next level.David Crossley - Trade Kitchens Direct More...

Reviewed on Google Maps

4 June 2017

We really loved Ian's methodical approach to marketing. He quickly helped us to highlight some key areas we could improve (such as website and printed flyers), ultimately leading to clearing messaging to our customers. Thanks so much for your great work! More...

Reviewed on Google Maps

4 June 2017

Ian did a fantastic job of helping our business with our initial Marketing plan and importantly helped us practically to put the plan into action. I would have no hesitation in recommending his services. More...

Reviewed on Google Maps

4 June 2017

Ian at Opportunity Marketing is a wealth or marketing knowledge and has had helped me plan and shape my business. I find Ian's methods and delivery excellent.

Reviewed on Google Maps

28 May 2017

I hired Opportunity Marketing to carry out a marketing health check on my business. On completing the health check, I was provided with a comprehensive report which highlighted the strengths and weaknesses, allowing me to formulate a plan to improve the way the business attracts new clients. From start to finish, Opportunity Marketing have demonstrated exceptional knowledge and expertise, and conduct themselves in an extremely professional manner. They are driven by results and won't make a recommendation unless it is backed up with solid research and data.I'd highly recommend Opportunity Marketing to any business that understands the importance of marketing and wants to make best use of their available budget. More...

Reviewed on Google Maps

28 May 2017

Great knowledge! Ian has helped us for many years across many different types of marketing campaigns; from the planning and strategy stage all the way through to implementation and tracking the results. This has helped us be more targeted in our approach and grow our business year on year. I would highly recommend Ian and Opportunity Marketing to anyone in need of any form of marketing advice. More...

Reviewed on Google Maps

13 May 2017

We really loved Ian's methodical approach to marketing. He quickly helped us to highlight some key areas we could improve (such as website and printed flyers), ultimately leading to clearing messaging to our customers. Thanks so much for your great work! More...

Reviewed on Google Maps

13 May 2017

We really loved Ian's methodical approach to marketing. He quickly helped us to highlight some key areas we could improve (such as website and printed flyers), ultimately leading to clearing messaging to our customers. Thanks so much for your great work! More...

Reviewed on Google Maps

8 May 2017

I have used Opportunity Marketing on various projects in the past. The work they have produced has always been bespoke to my business and resulted in great returns when implemented.
I have no reservation in recommending them to any business owner looking take their business to the next level.

David Crossley - Trade Kitchens Direct
More...

Reviewed on Google Maps

8 May 2017

I have used Opportunity Marketing on various projects in the past. The work they have produced has always been bespoke to my business and resulted in great returns when implemented.
I have no reservation in recommending them to any business owner looking take their business to the next level.

David Crossley - Trade Kitchens Direct
More...

Reviewed on Google Maps

Q&As

Helping businesses and business owners that need our input to achieve their growth potential.

Lack of impartial advice for SMEs. our mission is to help businesses grow and fulfil their potential, ensuring SME’s fully understand the fundamentals of what marketing is prior to investing money in poorly conceived marketing communications. Our key focus is around generating a ROI from all marketing spend.

Process driven - so very flat and transparent pricing.
Results focused with an ROI guarantee.
Great history of success with clients from a diverse range of sectors.
Completely honest and impartial advice - no vested interest in recommending specific marketing channels.
We track performance for our clients.

Yes for consulting projects, although we prefer to meeting person the process can just as easily my carried out online via Zoom, MSTeams or GoogleMeet.

For training projects, these are delivered online and our 10-mnodule course material is released on a weekly basis to ensure delegates work through the workbook in order.

Far more projects are now carried out remotely ensuring that we do not need to be in close proximity.

Services

A Marketing Consultation

A Marketing Audit

A detailed marketing plan with actionable activity schedule

A full detailed strategy for the future direction of the business with implementation plan.

A variety of retainer options to support businesses with implementing marketing activity.

A comprehensive 10-module online course for business owners and junior marketers ready to take charge of their marketing and drive their business to new heights.

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