MCL.ONLINE Limited

We don't usually ask too many questions since we have been in the business for more than 10 years and we have already come across most of the business requirements to deliver a particular service be it in Print, Web, Social Media, Broadcast or managed IT solutions.

At the same time what we try to understand is about a particular customer's take on how and what they are expecting us to deliver. In this regard we try to under the following from our potential business customers,

1. Customer business's unique selling points
2. Objective behind the current service request
3. What results the business consider as success factors
4. Cost considerations or budget constraints of customer
5. Ways to measure results of a campaign or service delivery

We have easy to fill specific questionnaires for individual service or solution requests.

Information required to start a project varies depending on the type of service or solutions required. Listing few of the topics that we discuss under each category of service/solution delivered,

> Graphics / Experience Design
Advertising objectives
Marketing plans
Sale offers
Promotions

> Print
Logo
Business Photos
Offer/Promotion details
Package design specifications

> Web
Customer information
Business data
Advertising
Marketing plans
Sales objectives
Social media channels

> Social Media
Marketing plans
Industry vertical
Business competitors
Advertising campaigns

> Broadcast
Marketing plans
Promotional details
Media production
Video / Audio
Budgeting info

> Managed IT
Type of business application
Customer Relationship Management
ISO/Maturity Model requirements
Data / information management
Existing business process
Cloud migration plans
Business life-cycle

Top Products: Business Cards, Brochures and Catalogues, Calendars, Cards, Flyers, Folded Leaflets, Letterheads, Posters, Ad Posters and Roller Banners.

> Advertising Material
Cards / Brochures / Flyers / Folded Leaflets / Calendars / Stickers / Posters / Carrier Bags / Hardcover books / Labels / Multi media

> Business Stationary
Letterheads / Envelopes / Business Cards / Writing Materials / Mailing Envelopes / Ring Binders / Sticky Notes / Note Pads & Desk Pads / Calendars / Stamps / Notebooks / NCR Printing / Compliment Slips

> Advertising
Roller Banners / Beach Flags / X/L Banners / Cloth Banners / Trpaulins / Signs / Exhibition Walls / Exhibition Counters / Pop-up Tents / Hoisting Flags / Textile Stretcher Frame / Window Decals

> Promotional
Clothing & Textiles / Promotional Candy & Sweets / Office Wrinting Material / Bags & Travel / Electronics & Automobiles / Outdoor & Sports / Wellness & Beauty / Seasonal & Events / Eco-friendsly Products

> Gastronomy & Events
Restaurant Menu / Brochure Menus / Placemats / Tend Cards / Waiter Pads / Paper Cups / Pop-up Tents

> Custom Clothing
T-Shirts (V-neck) / T-Shirts (Round neck) / Polo Shirts / Sweatshirts

Our creative process is iterative and fully customised to sync with our customers requirement.

By iterative it means we first produce a draft of what are expected to deliver and document that in detail in our proposal and quote that is shared with the customers. The same document and details are used as the basic service delivery factors and the first version of the deliverable is developed using that. This is modified multiple times till the customer's expectations are fully met and they feel fully satisfied with the deliverable.

We also collect a sign-off on almost all of these items before it goes live to general public. We keep our creative process open and agile so as to accommodate the advancement in each field of service that we deliver.

Information required from a client before we start work is explained above. In addition to that the legal and commercial aspects are detailed below.

We deliver many of the solutions and services as a monthly recurring item. Because of this we collect the set up fee and the first month's charge in advance to start the work and deliver. Each next month charges are collected in advance at the beginning (before the 5th) of every month.

For certain services like Print or flyer distribution via Royal Mail we have to collect full payment in advance to pay third party service providers.

With all customers we sign a contract (digitally signed PDF document) on the terms and conditions of delivery and deliverable.

We mainly work and partner with entrepreneurs and small business owners, many of whom even have a day job, who fully trust our judgement and advice to effectively adopt various solutions and services in advertising, marketing and managed IT services and solutions.

We even have few customers since 2008 to whom we continue to remain a trusted partner for technology driven digital services. We are delighted with the progress many of our customers achieved over the years and we consider our contribution as one key factor for that success. The main motivational factor that keeps us to do what we do is the practical and very tangible positive results that we produced for almost all of our customers over the last 10 years.

The business owner of MCL.ONLINE have more than 20 years of experience in Information Technology sector and was working for Microsoft managing Microsoft's technology relations and business in few of the technologically advanced Fortune 100 companies of the world.

The fact that 95% of UK businesses have less than 10 employees and 75% even do not employ anyone aside the owner made him to start the business in 2008 with a focus on only Small Business. His idea was to share the success factors, he learned over the years in the Enterprise and Global business, with entrepreneurs and starups for them to quickly gain momentum in the right direction and become commercial successful much earlier than their competitors.

This was also proven to be practical and feasible through the last 10 years of our service delivery when we successfully partnered and supported many entrepreneurs and starups. We are inspired with what we have delivered to our small business customers till date and want to excel in this to become the UK's best small business firm for technology driven digital services for starups and small businesses.

First and foremost, for the quality of service and solutions we deliver we charge much lesser than almost all of our London based competitors.

For all online advertising and marketing campaigns, that we conduct for our customers, we also help our customers with how to measure the results of these campaigns. Since we are able to show measurable results for every campaign that we conduct and execute we usually end up getting additional repeat orders from our existing clients. We put our customer's interest as first priority and that is another reason for all the new business enquiries that we receive as reference from our existing customers.

We have many customers whom we are supporting for the last 7 to 10 years.

We have had the opportunity to help many entrepreneurs and start-ups to merchandise from their vision planning state. Our solution packs have always helped many of our startup customers to gain quick momentum.

We could easily claim to be the best SEO firm who deliver surprising results for almost all of our customers. One of the SEO we did generated so many business calls every day for a customer that the company (a MOT Service Station) later asked us to modify the SEO results so as to reduce the telephone calls since they were not adequately staffed to attend 60+ calls every day.

We are re-sellers for various IT solutions and services companies including Microsoft, Google and Adobe and we deliver managed Information Technology solutions to small businesses. Due to our in-depth knowledge and expertise in Information Technology and other digital media services that we deliver, backed with managed IT solutions, we always offers our customers a unique additional advantage that most of our competitor advertising and/or marketing companies, who are not IT-based, can not deliver.

Unlike our competitors we have accumulated in-depth knowledge and experience of working with startups and entrepreneurs with very tight budget constraints. We are ok and welcome to work within our customer's lean budget and for small businesses we are happy to deliver with a fixed-budget/campaign cost.