Ideal Vantage
(6)
(6)
Ideal Vantage is a highly focused creative marketing team providing affordable solutions for individuals and small businesses who wish to enhance their online presence and market themselves more effectively to their target customers.
We provide a range of quality marketing communications services at highly competitive rates.
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6 customer reviews
Harsha Perera
I recently launched my new website and Ideal Vantage provided me with great support for both setting-it up and a creating a strong SEO strategy. As a tech novice, what was fantastic was how they helped me to become independent and learn to manage things on my own. Couldn't recommend them more! More...
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Olive Branch Arts
We have been working with Ideal Vantage since 2012. Most recently, they have designed and managed our new website and supported us in developing our online presence. They have a clear understanding of our company and its aims and objectives, tailoring our site's design and content to best suit our needs. They are a pleasure to deal with and are always available to give advice or answer any questions we may have. Highly recommended. More...
Chris Biddle
Mark is always a pleasure to work with. He is an an effective communicator, taking time to understand my brief, he is professional and always delivers on time. I would highly recommend Ideal Vantage More...
Emma Goodwin
Mark has given immediate responses and worked with speed, creativity and style to achieve our aims, I am extremely happy with their input and would not hesitate to recommend them.
Peter Lewis
Ideal Vantage have now designed and hosted websites for two of my businesses as well as handling much of my social media. They have been consistently professional, quick dealing with any issues or problems and have always priced their work fairly and competitively. Highly recommended.
Phil Best
Since working with Mark he has transformed my online presence and raised my professional profile to a whole new level. He has applied skilful search engine optimisation techniques to give my websites much greater exposure and a social media strategy that has seen my various businesses connect with whole new audiences.
What makes a great website?
FULL OF YOUR PERSONALITY - A great website for us is one that reflects exactly who you and your business are. It captures the spirit of you as an individual or company and it communicates very clearly to the visitor what he or she can expect from you, with strong images and visuals, superbly written copy and a clear site structure.
CLEAR - It must be user-friendly and designed in such a way that the visitor can easily find the information they need, with key information you wish to steer them towards also featured clearly.
EXPERT - The website must position you as the expert in your particular field and contain all the relevant evidence and specific information your visitor will need to inspire them to engage with you.
RELEVANT - The content of the website must be what the visitor is looking for and if they have found your site through search, it must provide the content that corresponds to that search. The site must resonate with your target audience.
COMPELLING - The website must present a compelling value proposition, so that the visitor wants to stay and explore further. Encourage their curiosity and whet their appetite for more.
PROACTIVE - The website must include calls to action to encourage the visitor to engage with you, call you or email you, leading them onto the next step in their journey with you.
RESPONSIVE - It is vitally important that your website is responsive, i.e. that it displays well both on devices (desktops, tablets and mobiles).
DESIGNED - Your website must have a strong, consistent, memorable design, as this helps build visitor confidence in what you have to offer and effectively communicates the value of your product or service.
What questions might you ask a client when starting a new project?
Our approach to starting a project is very much a question of us getting to know your uniqueness and what it is that you offer, so that together we can create an ideal vantage on the marketplace and position you and your business in the best possible light. At the beginning we would explore the following and we know from experience that the rest will follow:
1. Describe to us the personality of your business.
2. Tell us about the current position in your field or work. Are you a market leader? Are you a beginner?
3. How would your customers describe your business? How would you like this to change?
4. What would you like people to say about the new website that we design for you?
5. What do you want the new website to achieve? Increased sales? A higher profile? A complete re-brand?
What do you love most about your job?
Working with and getting to know individuals and small businesses, who do not have in-house marketing skills or large budgets to seek the help of expensive agencies, and helping them reveal and promote their uniqueness and create and see clearly their ideal position in the world.
What inspired you to start your own business?
After years of working in various marketing positions within larger businesses, I saw the potential of taking the knowledge that I had gained and sharing this with individuals and smaller businesses to support them in achieving their potential. I have created an Ideal Vantage team whose expertise gives new clients a clear and fresh perspective on their business and together we take their brand and online presence to the next level, helping them reach the ideal vantage where they can see their future success with confidence and vision.
Why should our clients choose you?
We like to think of ourselves as another friendly and focused member of your team who will bring your clients the marketing skills and inspiration they need to meet their business needs in a timely and cost-effective way. We are extremely easy to work with, promise to give clients the full attention they deserve and invite any client to contact us for an initial conversation about what it is we can bring to their business.
Website design and hosting
With the web now ever present in all our lives, it is vital that any individual or business has a strong online presence, if they hope to be visible in this digital age. At Ideal Vantage we design fresh, customer-focused websites that bring new life and give new impetus to your online profile.
We understand the need for your target audience to be given direct access to your key marketing messages and for your website to be clean, tidy and uncluttered. We want it to be inviting, easy to navigate around and a contemporary showcase for your business.
We also ensure that your website is fully optimised for search engines, so that you appear as high as possible in the important search listings for the keywords and phrases that are relevant to your business. Our Search Engine Optimisation process will give you the visibility you need.
We also make sure your website is responsive and mobile-friendly, displaying effectively on all devices.
Where you wish to allow your customers to purchase goods or services on your website, we will integrate eCommerce functionality to ensure they have a smooth and satisfying shopping experience.
With your website designed in this way, your customers will have the best possible view of you and your message.
If you wish, we can also host and maintain your website for you.
Search Engine Optimisation
For your website to be effective in reaching your target audience, it needs to enjoy excellent rankings in Google and other engine searches.
We will develop with you an effective search engine optimisation (SEO) strategy that will help you achieve your desired ranking and deliver against your business objectives.
This process involves SEO-compliant website design, SEO planning, keyword and keyword phrase selection, link building, directory and search engine submission and management and full reporting on your SEO results.
Pay Per Click
In addition to optimising the performance of your website in search engine rankings, we can develop a Pay Per Click (PPC) advertising campaign for you. PPC is a key method of online marketing and involves placing an advert on a website search network that will raise your profile with your target audience and attract them to your website.
PPC works on an auction basis and allows advertisers to bid for their ranking within the search networks. When a potential customer searches for a particular keyword or phrase within the search networks such as Google, sponsored search results are displayed as a result. The customer can then click through to your website directly from the advertisement.
You decide how much you can afford by setting a daily budget that is unique to you, and you see how effective the advertisement is with a range of measures and results. It is a highly targeted and cost-effective form of digital marketing.
Social Media
The advent of social media has given today's businesses a new way in which to reach their target audience, communicate the news about their business and build increasing customer loyalty.
You may not have yet thought about using the variety of new social networks to enhance your business, but as the number of people using them daily increases, it is an opportunity you can no longer afford to miss out on.
Everyone is increasingly aware of Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube, but how do you put them to good use in driving your business forward? And how do you decide which of the many other target-specific social networks is right for you or your business? At Ideal Vantage we will work with you to create or enhance your Social Media presence, so that you can enjoy the commercial benefits that result from this.
Branding
At Ideal Vantage we understand the importance of creating the right image for you or your company. We want your business values and core beliefs to be reflected in this image and will work with you to ensure that the two match up.
This may involve the design of a new company logo and fresh new corporate identity or it may simply be that you need some updated stationery.
With true, accurate and compelling branding the right messages will be reaching your target audience.
Copywriting
Once we know you, your company and your business objectives we can write copy to match. We can bring new life to your message, so that it grabs the attention of your target audience and has greater impact across a range of communications:
- Websites
- Email
- Newsletters
- Press releases
- Taglines/slogans
- PowerPoint presentations
- Video presentations
Film & Photography
At Ideal Vantage we recognise that effective marketing campaigns require strong visual content and so we have teamed up with two partner companies to provide you with tailored film and photography solutions.
We can do simple video and photographic work for you ourselves and should you require a more complex project to be undertaken, we can bring in the services of two professionals.
Kamil Vanti, of PhotoSphera, is a London-based photographer specialising in portraits and commercial photography, with extensive experience of creating beautiful and striking images for a variety of clients.
Simon Hagan runs Cambridge-based Filmability. Simon brings more than 20 years’ experience of corporate film-making and can offer simple one-man shoots through to three-man crew productions. Simon’s full range of services include scriptwriting, camerawork, editing and directing.
We highly recommend both these skilful and highly creative individuals in the knowledge that they bring specialist expertise to this vital area of current marketing communications.
Music & Audio
At Ideal Vantage we also have access to a music library. Should you require bespoke music and audio services to give your website, marketing campaign or presentation a unique additional quality, we can use the services of Phil Best, a professional composer who will write to a set brief and create music that will add another dimension to your marketing activities. These are some of the potential uses you may have for music:
- Jingles
- TV advertising tracks
- Company film soundtracks
- Motivational songs
- Voice-overs or podcasts
