Abstrakt Creative Ltd
Abstrakt is a leading branding, graphic design and marketing agency based in the heart of Nottingham. We create clarity through simplicity and help businesses and brands stay at the top of their game.
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Abstrakt Creative Ltd
Abstrakt Creative Ltd Location
21-23 Castle Gate, Nottingham NG1 7AQ, UK
Abstrakt Creative Ltd Q&A
Describe your creative process.
Although every project is different, our approach is always the same. We use strategic insight, practical knowledge, creative individuality and a tried and tested process to deliver intelligent, considered, meaningful solutions.
Great projects can only be realised by fully understanding your business, your industry, your audience and your goals for the project. We ask the right questions and listen intently to the answers, taking the necessary steps to clarify your vision, strategy and goals and fully define your brief. This ensures we fully understand your requirements and can tailor a solution that provides the best opportunities within the constraints of the project (timeline and budget).
We synthesize all of the learnings from the discovery stage and consolidate them to give us a strong base for brand definition. We combine these learnings with strategic thinking and creative concepts to determine a brand proposition, position and message that will most effectively communicate your business and offering. We apply our concepts to mock ups of key brand touch points, enabling you to view our work in context.
The create phase of the project incorporates the core creation and execution of all agreed activities and is unique to each project. Within the umbrella of the create phase we have separate processes for branding, design, marketing and digital projects. We are experienced at implementing the brand consistently and cohesively across all brand touchpoints, both off and online.
Although the support phase marks the end of the project it is just the start of your new branding / marketing / advertising lifecycle and hopefully our ongoing relationship. We strive to continue working with our clients and welcome the opportunity to support your ongoing design and marketing needs. This long term approach enables our clients to benefit from working with a committed team who know and understand your business and its unique requirements and who have a working knowledge of your brand.
What information do you need from a client before you can start work?
We believe the best solutions come from open, honest partnerships, so we work closely with you to explore your opportunities and carve a creative path that gets the results you need.
Every client and every project is different so we start every project with roundtable discussions and where relevant stakeholder workshops, to compile and gather all relevant information. We know the questions to ask and listen intently to the answers to really understand your business and objectives.
At every stage, you’ll work directly with a dedicated account manager and designer, making communication clear, easy and immediate, however complex your project.
What do you love most about your job?
Every day is different and every client presents a unique challenge!
What inspired you to start your own business?
Abstrakt was founded on the principle that we wanted to work somewhere we'd enjoy going to each day. We sought to develop a team and a client base made up of ambitious and talented individuals that when put together achieve outstanding results.
Why should our clients choose you?
At Abstrakt we create clarity through simplicity, removing the noise to achieve powerful, intelligent strategies for integrated campaigns. Though every client is different and the details may vary from project to project, our approach and process is always the same, regardless of the industry sector for which we are designing.
Alongside the experience of our own team, one of our key assets is our exceptional network of talented partners. For each project, we carefully build and manage a like-minded team of talented marketers, designers, animators, illustrators, web developers, photographers, copywriters and other collaborators who we know will add value and deliver results.
Our philosophy is and always has been about providing an exceptional standard of work, delivered through a highly professional and committed service, enabling us to foster relationships that enjoy longevity.
Abstrakt Creative Ltd Services
Your brand is arguably your business’s greatest asset and should form the lynchpin around which everything else rotates. It is your way of presenting your company to the world that is definitively unique. Branding is a business challenge which requires strategic insight, practical knowledge, a robust strategy and creative individuality. To be successful a company’s brand must perfectly align with the company offering, market and culture. This isn’t always easy… companies evolve, markets change, product life cycles end. For your brand to grow and thrive it is important to examine and assess your brand strategy annually and ensure that it continues to be relevant. We work with companies to develop a brand identity that is an accurate representation of their unique brand values, personality and aspirations. We follow a simple yet effective process that begins with defining the clients target market, core principles and proposition and building a brand story, core message and personality around it. This gives us a solid brand foundation on which we build a versatile and robust visual identity which we can then roll out across all brand communications. Whether it’s a brand new identity or the refreshing of an existing one, we have the experience and expertise to help you develop a strong brand identity that in turn strengthens your business. Our branding services include: Naming Branding workshops Brand positioning (and repositioning) Brand identity Rebranding Brand guidelines Tone of voice Key messaging
Good design and impeccable execution is a reflection of a good brand. With insight led branding at the very core of our business we are experienced at implementing our work across an extensive variety of brand touch points. Whether your goal is to successfully launch into a new market at an exhibition, increase brand awareness via targeted direct mail or boost sales through impactful instore point of sale, our design team will work with you to create a considered campaign and a suite of associated materials that convey your specific message. Whether you’re an SME, a corporate businesses or a consumer facing brand, we deliver intelligent, meaningful design solutions that will work hard for your brand. Our design services include: Corporate communications Marketing collateral Point of sale Press advertising Direct marketing Packaging Exhibitions Marketing campaigns Photography and art direction Copywriting Print management
In this digitally oriented world, a website should sit at the heart of every business marketing strategy. No matter your sector, the ability to maintain a switched-on presence 24/7 is now an essential requirement. We provide fresh, creative digital services to businesses who want to grow online. Whether you need a website to answer customer enquiries, generate leads, process sales or promote your service, we have the creative intelligence, industry insight and technological expertise to maximise your online presence and meet your digital goals. We will work with you to compile a digital strategy and build a solution to meet your unique objectives. And every site we build is fully responsive so you can rest assured that it seamlessly adapts across desktop, laptop, tablet and mobile. Our digital services include: Website design UX design CMS website development Ecommerce website development Microsites Content generation Email marketing Digital marketing
Our digital marketing services include: Digital marketing strategy Fully integrated digital campaigns On site SEO Content marketing Landing page creation Social media management Email marketing
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