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The average price of an Executive Coach in Surrey is £100 per hour

Forge10x profile image
F

Forge10x

Surrey

‘19 Certificate of Excellence

I help Built Environment Female CEO's to grow their companies Roped into micromanaging employees? Staff not caring? Lack of talent? Working long hours? Overly competitive industry. You are not alone in the problem, but there is a solution. Depending on the size and complexity of your business, will depend on the time required. In general, people don't understand what their "Highest point of contribution" is and why it's critical to the success and continued growth of the business. Most people you have an inherent understanding of the phrase, but the actual implementation is a minefield. This is the valley in which entrepreneurs get stuck. I offer my help to non-egocentric Mavericks, who want to own their time without the need to be in charge of every decision. Entrepreneurs wanting to be more effective leaders and to grow. Mavericks wanting to build their companies, around their lifestyles. Unfortunately, to own your time, it takes a significant amount of focused effort early on. Most entrepreneurs just don't have the direction, and when they eventually look around, the business/clients have absorbed their time. It is not just about money, although very important, it is about having the time to do energising things. Without structure, the adventurous spirit gets pushed aside, and it is this very action that ultimately causes burnout. It is at this point, where we meet and help many entrepreneurs. We decided to build Forge 10x to help very specific people, Mavericks. People that are at a "crossroads". Hopefully, we get to help them before they become too disillusioned. We really do help. We help them to re-focus their companies, all with the intention of alignment to what they are ultimately trying to achieve. Only once this has been implemented, do we see the real Maverick back in action, and it's wonderful. Regards Ed Protheroe

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What do you love most about your job?

What I love most is the unique diversity of every business. The dynamics at play are so interconnected and complicated that it takes a very specific thinking style to achieve their goal, reverse engineer the process in order to identify the problems and then implement a new growth pattern. I feel like I'm suited for this and thus I'm able to offer exponential value to my clients. I get my value from being fully invested in the success of my client's businesses.

What inspired you to start your own business?

Having built my own successful businesses for the past 20 years, I wanted to help other small to medium business owners own their time and really reap the wonderful benefits a business can offer.

(I currently still own 3 x seven figure businesses, of which run with about 20% of my involvement) And it's possible for everyone to do it.

I was being called by my friends asking how to build their businesses too. Questions like How to "own a sector" or "build a sustainable business". I would meet them in a coffee shop and help them with their challenge. Then it became small group lunches of friends, plus one!

Then their friends started calling, and then my clients asked for help and so it grew.

I realised that some entrepreneurs/business owners were struggling with very similar issues, so I designed a framework which I could follow to help them grow their companies. Note, its a guideline. Every company is different but they do have similar challenges.

Why should our clients choose you?

Client and Coach choose each other. The relationship between coach and coachee is very specific and can be uncomfortably personal, as it deals with sensitive information such as life purpose and NAV.
The client must believe that I can help, and I must believe that the client is able to be helped, and with a problem that I am familiar with.

The complexities of a Maverick type personality is far more complicated than your standard small business owner. They are usually in a high risk, high reward situation and they just need someone to provide them with logical input. They are more often than not pioneering and thus will only really identify with someone that has done it before them. I am that guy. I am well versed in big risk (ie. big negative implications) and fully appreciate the anxieties behind pushing into ones discomfort in order to achieve sustained growth.

Maverick Coaching is all consuming. It is a very specific skill set, unfortunately, learned over time and on the front lines of business.

Mavericks struggle with the implementation and execution of detail; systems and procedures that are fundamental in building towards their vision. It is at this point that they become overwhelmed and either give up or look for help. The words they use are "trapped" or "crossroads" or "frustrated".

We take confidentiality very seriously, always.

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