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The wonderful thing about business coaching is the variety of businesses that you encounter, including the diversity in owner mindsets, experiences, risk aversion, innovation and skill levels. Over the years I have consolidated my own experiences as a business owner, and mulled that with the constant exposure I get nowadays from other businesses that I work with, and have consolidated my area of expertise to the following:
* Educating and implementing understandable financial management in a company. I am not an accountant, don't even do my own bookkeeping, in fact, I believe traditional accounting is mostly confusing for 99% of business owners and their staff. My managerial based finances can be drilled down to every staff member so that everyone in the business understands what needs to be done in order to improve bottom-line profitability.
* Developing business strategies. SOAP or Strategy-On-A-Page, articulates the primary facets of a business that will allow them to further develop their competitive advantage and to add value to both the customer and the business itself.
* 90-day plans. You can have a business plan, or you can set out some key objectives that you would like to achieve, but unless you actually deliver on these, it is a worthless exercise. My Sukuma (www.sukuma.biz) platform is focused on 90-day planning and allows the entire company to work towards these high-level objectives, which ultimately tie into your SOAP.
* I am often asked: 'What is the single most important thing to get right in a business?' My answer always is - the people, and this includes you the business owner. Developing a performance-based culture in a business is achieved through developing trust; honesty; candidacy; ensuring you have the 'right people on the bus'; upskilling and managing limiting beliefs and misguided emotions. Making use of DISC; Sales competency assessments; Conversation and feedback mechanisms (CFR's), are all part of the tools that I introduce in a business.
Who do I work with: Primarily the Business Owners or Senior Executive. Once we get going this could entail working directly with some of the key staff.
Am I qualified to do this? After qualifying with a BSc, I started my career in sales and worked up to managing a division within a corporate company while also obtaining my MBA. In 2004 I started my first company which today is very successful, I am now a 50% shareholder and no longer work in it. In 2017 I started business coaching, obtained my ICF, ACE and Results Coach certifications.
Any work I do with customers is based on us both understanding if we can work together, we have a very clear understanding of what we are needing to achieve, and lastly making a firm commitment to work on an agreed plan. Before any commitment is made to work together we have to complete a strategy call to ensure the fit is mutually beneficial.
I created a super short video to illustrate the overall point of business coaching, check it out here: https://vimeo.com/438270183.
Life is just a journey and the experiences, both challenges and wins all contribute to how we perceive ourselves, the world, our purpose and our responses. Our minds, influenced by our genetics and environment is simply fascinating. The most rewarding aspect of what I now do in terms of coaching is seeing others gain clarity and progressing further in their lives and businesses.
What inspired you to start your own business?
Like so many other coaches, I am sure we will say something similar: It is about helping others. That is so ingrained in our human psyche.
After resigning from the business I started and built up from scratch, it was time to pursue something a little closer to internal calling. I love it!
Why should our clients choose you?
I am a proponent of the Pareto Principle or the 80:20 rule. Based on that 80% of you should not choose me. If you happen to fall into the 20% category then we should work together.
The challenge with this is that you will not know if you belong to the 80% or the 20% - If you are ready to explore your options then let's schedule a short call to explore the fit.
Can you provide your services online or remotely? If so, please add details.
Remote working has become far more accessible and normal since our first Covid lockdowns. I do both in-person and remote work which come with their pros and cons.
With in-person, it is comforting to 'eye-ball' over what needs to be worked on and is also easier to get real commitment, however remote work is definitely more time-efficient, more cost-effective and can be called on with sorter notice.