"I’ve worked with Will for a range of marketing support.
Will has helped with email marketing, product catalogues, web management & analytics and the launch of a new eCommerce website. We also collaborated on several product videos for our scanners used by research institutes and leading galleries who wish to digitise collections, specimens and works-of-art.
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What makes a great website?
A website that answers users questions, is a proud reflection of the company and provides clear navigation of products and services.
What questions might you ask a client when starting a new project?
How do you want to discuss amends? By phone, email or video call? I am effective at all three?
Do you have any concerns?
What other assets from other companies do you like?
What do you love most about your job?
Proven lead generation strategies and analysis. In addition, being creative, consistent and solving problems for people.
What inspired you to start your own business?
Accountability, building relationships with clients and flexibility.
Why should our clients choose you?
I'm affordable, add value and have all the hard skills and soft skills required to deliver quality digital marketing output. I have coaching experience and qualifications and can use this to help clients in their own roles.
Can you provide your services online or remotely? If so, please add details.
I can provide my services online, remotely and onsite if required. Also, I have a distraction free working environment, proven methods of time management and Adobe Creative Cloud licence which I use for projects in tandem with the specific systems and cloud-based logins of the client.
What changes have you made to keep your customers safe from Covid-19?
I am fully-vaccinated and will wear a mask when guidelines recommend.
Email Marketing Management
Creative, consistent and capable, I'll handle:
what to write?
who to target?
when to send it?
which channels to use?
how should our audience act?
CRM management
Social Media Management (Organic and Paid)
Tone of Voice
Consistency
Reach
Customer Service
Following/Connection building
Market/Competitor
PPC management (Google and Microsoft)
I am a Search Marketing Certified Professional from the Digital Marketing Institute
Design & Copywriting for expert whitepapers, eBooks and brochures
Case studies and Testimonials
Website management (Content, CRO, SEO)
Full website ownership, maximising its potential and handling:
- Page optimisation
- CTA and A/B testing
- Managed blogging
- SEO management
- Paid traffic
- CMS to CRM management
