I am a creative and professional graphic designer with experience in a diverse range of design and illustration work. I offer high-quality services that include logo design and brand identity, packaging design, advertising material, print design, and custom-made illustrations.
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4 customer reviews
Emma XERRI - NAOS UK
Graphic Design
Victoria is absolutely amazing! She directly understood the spirit of the brand and delivered wonderful designs for us. She is creative, a great listener, and is working according to your pace.
You can count on her, I highly recommend !
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Melissa Montagu
Graphic Design
Victoria was brilliant, listen to what we wanted and produced wonderful first drafts. She was great with all the changes we made too. I would highly recommend her and will be using her again. More...
Elena
Packaging Design
I hired Victoria to design a product packaging and she exceeded my expectations. She was timely, efficient, was full of ideas and made some crucial suggestions that even I didn't think of embarking on this project. I am pleased with her job, hope my customers will be too. Excellent service! More...
Carnival
After a while searching for a new graphic designer I came across Victoria. I found her to be excellent in taking the time to understand my companies various needs. After an initial trial to see the standard of work I was very impressed with not only the results but the determination to work with my requests and consistent adjustments to get just the way I wanted it. Nothing is too much hassle and despite sending over last minute jobs on a number of occasions she was able to turnaround quickly. I now use her for all my companies work over the last few months and plan on continuing to do so. More...
Describe your creative process.
Here’s a breakdown of how I approach a design project:
1. Understanding the Brief
• Initial Consultation: I start by thoroughly understanding the client’s needs, goals, target audience, and the message they want to convey. I ask questions to clarify the purpose of the project and the expected outcome. It’s also useful if the client can share design examples or mood boards.
Research: I then dive into researching the client’s industry, competitors, and design trends relevant to the project. This helps me gather inspiration and set the stage for ideation.
2. Ideation and Conceptualization
• Drafting the Design: I then move into creating the actual design using tools like Adobe Illustrator, Photoshop, or other design software. I focus on bringing the concept to life through typography, color palettes, imagery, and other design elements.
4. Feedback and Iteration
• Client Review: I present the initial design to the client for feedback. This step is crucial as it allows for adjustments and ensures the design aligns with the client’s vision.
• Revisions: Based on the feedback, I make necessary revisions, refining the design until it meets both the client’s expectations and my creative standards.
5. Finalization
• Exporting and Delivery: I prepare the final files in the required formats, ensuring they are optimized for print, web, or other mediums as needed. I also provide any additional assets, like style guides or source files, if required.
What information do you need from a client before you can start work?
Before starting the work, I need the following key information from the client:
1. Project Overview
• Objective: What is the primary goal of the project? Is it to promote a product, build brand awareness, or communicate a specific message?
• Scope: What deliverables are required (e.g., logos, brochures, website design, social media graphics)? Understanding the scope helps define the workload and timeline.
2. Target Audience
• Demographics: Who is the intended audience? Age, gender, location, and interests can influence design choices.
• Psychographics: Understanding the audience's values, preferences, and behavior can help tailor the design to resonate with them.
3. Brand Guidelines
• Existing Branding: Are there existing brand guidelines that need to be followed, such as specific colors, fonts, or logos?
• Brand Personality: How does the brand want to be perceived? Is it modern, traditional, playful, or professional? This will guide the overall style of the design.
4. Content and Copy
• Text and Imagery: What text, images, or other content will be included in the design? If the client is providing these, it’s important to have them upfront, or if I need to create or source them, that should be clarified.
• Tone of Voice: What tone or message should the content convey? This ensures that the design aligns with the intended communication.
5. Design Preferences
• Examples and Inspiration: Are there any design styles, mood boards, or examples the client likes or dislikes? This helps set expectations and align on the visual direction.
• Competitor Designs: Seeing competitors' designs can provide insights into industry standards and help differentiate the client’s brand.
6. Budget and Timeline
• Budget: What is the client’s budget for the project? This influences the scope and complexity of the design work.
• Deadlines: Are there specific deadlines or milestones that need to be met? Knowing the timeline helps in planning the workflow and managing expectations.
7. Technical Requirements
• File Formats: What final file formats are required (e.g., JPEG, PNG, vector files)? This ensures that the deliverables meet the client’s needs.
• Platform Specifications: If the design is for a specific platform (e.g., website, social media, print), understanding the technical requirements (dimensions, resolution, etc.) is essential.
Gathering this information upfront ensures a smooth design process, aligns expectations, and leads to a final product that effectively meets the client’s goals.
What do you love most about your job?
As a graphic designer, what I love most about my job is the ability to bring ideas to life visually. Whether it's creating a brand identity or designing an engaging user experience, I enjoy the challenge of translating concepts and emotions into compelling visuals.
I also love the variety—each project is different, allowing me to constantly explore new styles, trends, and techniques. The creative freedom, coupled with the satisfaction of seeing my work make an impact, is incredibly fulfilling. Plus, collaborating with clients and other creatives adds a dynamic element that keeps the job exciting and inspiring.
What inspired you to start your own business?
The desire for creative freedom and the opportunity to work on projects that truly resonate with me. I wanted to have control over the type of work I do, choosing clients and projects that align with my vision and values.
Starting my own business also allowed me to build deeper relationships with clients, giving me the flexibility to provide a more personalized and hands-on approach. Additionally, the challenge of growing something from the ground up, while pushing my creative boundaries, motivated me to take the leap into entrepreneurship
Why should our clients choose you?
Passionate and skilled, I focus on delivering high-quality solutions that help my clients stand out in a competitive market. I take the time to understand each client’s unique needs, brand identity, and target audience, ensuring that every project is tailored to their specific vision.
With a strong attention to detail and a commitment to quality, I deliver professional designs on time. Additionally, I prioritize clear communication and collaboration throughout the process, making sure the client feels involved and satisfied with the final outcome. My passion for design, coupled with my dedication to client success, makes me a reliable and creative partner for any project.
Can you provide your services online or remotely? If so, please add details.
I can provide online services, please contact me to discuss your next project.
Packaging design
All type of packaging designs for any product
Illustration
Web & Print
Brochures, Flyers, Posters, Banners, Newsletters, Powerpoint presentations, Folders, Giftcards and more
Advertising materials
Social Media posts, web banners, flyers, posters, leaflets
Commercial logo/branding
Logo design, branding, stationery
Brochure/flyer
A5 A4 or a non standard size brochure, catalogue, 2 fold or tri fold, with any page size.
Product packaging
Packaging for any products, using any material and printing specifications: labels, pouch, can, box etc
Clothes illustrations, Clothes Patterns
Patterns, illustrations for clothes, t-shirts, and other fabrics
Book cover
Any book cover and book illustrations
Book design, Catalogue design
Graphic Design
Any graphic design services. Logo/Product Packaging/Illustrations/Instagram/Brochures/Website
Web/digital art
Online catalogue, Corporate presentations
Corporate business Charts and graphics
Infographics
Charts, graphics, Infographics for corporate, business presentations
Powerpoint, email and social media templates
