Takkall Design

General Questions (Applicable to All Projects)
What is the primary goal of this project?
Who is your target audience?
What are your brand values and key messaging?
Who are your main competitors, and what sets you apart?
Do you have an existing brand identity (colors, fonts, style guides)?
What is your budget and timeline for this project?
Are there any must-have features or elements you want included?
Who will be the main point of contact, and how do you prefer to communicate?
Logo Design Questions
How would you describe your brand’s personality (e.g., modern, traditional, playful, professional)?
Do you have any specific ideas or inspirations for the logo?
Are there any colors, symbols, or fonts you want to use or avoid?
Where will the logo be used (website, print materials, merchandise, etc.)?
Should the logo include a tagline?
Do you prefer a wordmark, icon-based, or combination logo?
New Website Design Questions
What are the main objectives of your website (e.g., generate leads, sell products, provide information)?
Do you have a preferred style or examples of websites you like?
What features and functionalities do you need (e.g., e-commerce, booking system, contact forms)?
Will you be providing content (text, images, videos), or do you need help with this?
Do you have a domain name and hosting, or do you need assistance with setup?
How will you measure the success of the website (traffic, conversions, engagement)?
Do you have a plan for ongoing maintenance and updates?
Website Update/Redesign Questions
What are the biggest issues with your current website?
What do you like about your existing website that should be retained?
Have you received any feedback from users about areas for improvement?
Are there any new functionalities or integrations you need?
Have your business goals changed since the original site was built?
Do you have access to all necessary login details and assets for the current site?

1. Understanding the Brief
The process begins with an in-depth discussion with the client to understand their goals, target audience, brand identity, and specific requirements. This includes gathering information on preferred styles, colors, messaging, and any existing brand guidelines.
2. Research & Inspiration
Next, will be researching industry trends, competitors, and relevant visual styles. Inspiration is gathered from various sources, including design platforms, photography, typography, and nature. A mood board or style guide may be created to establish the project’s creative direction.
3. Concept Development & Sketching
With a clear direction, the designer begins sketching initial ideas or creating wireframes, depending on the project. This stage focuses on exploring different layouts, compositions, and concepts before committing to digital execution.
4. Digital Design & Prototyping
The strongest concepts are refined and developed using design software such as Adobe Illustrator. Colors, typography, and visual elements are carefully selected, ensuring alignment with the brand and project objectives. For website or UI/UX projects, interactive prototypes may be created to showcase user experience and functionality.
5. Feedback & Revisions
The first draft is presented to the client for feedback. Based on their input, revisions are made to fine-tune elements, adjust colors, refine typography, or enhance overall composition. This iterative process ensures the design meets expectations and functions effectively.
6. Finalization & Delivery
Once approved, the design is polished and prepared for final output. Files are exported in the necessary formats (e.g., vector files for logos, web-optimized images, or print-ready PDFs). The designer may also provide guidelines on how to use the design assets correctly.
7. Implementation & Follow-Up
After delivery, a follow-up is often conducted to ensure satisfaction and address any additional needs, such as design adaptations for different platforms.

1. General Information (For Any Project)
Client’s Name & Contact Information – Who is the main point of contact?
Business/Brand Name – How should their brand be represented?
Project Scope & Objectives – What are they trying to achieve with this project?
Target Audience – Who is the design intended for?
Competitors & Industry Insights – Who are their main competitors, and what sets them apart?
Brand Identity & Guidelines – Do they have existing logos, color palettes, or typography styles?
2. Logo Design Projects
Brand Personality – How should the logo reflect their brand (modern, playful, elegant, etc.)?
Color Preferences – Any specific colors to include or avoid?
Typography Preferences – Do they have a preferred font style (serif, sans-serif, handwritten, etc.)?
Iconography/Symbols – Should the logo include specific imagery or be text-based?
Intended Use – Where will the logo be used (website, print, packaging, social media, etc.)?
Tagline – Should a tagline be incorporated into the design?
3. New Website Design Projects
Primary Purpose of the Website – Is it for sales, brand awareness, lead generation, or information?
Existing Website (If Any) – What works, what doesn’t, and why are they redesigning?
Style Preferences – Do they have example websites they like or dislike?
Key Features & Functionalities – E-commerce, booking system, blog, contact forms, etc.?
Content Availability – Will they provide text, images, and videos, or do they need content creation?
Domain & Hosting – Do they have a domain and hosting, or do they need assistance setting it up?
SEO & Analytics – Do they need SEO optimization, and will they track performance with analytics?
Maintenance & Updates – Who will be responsible for ongoing website management?
4. Website Update/Redesign Projects
Current Website Issues – What problems are they facing with the existing site?
Desired Changes – What updates or improvements do they want?
Additional Features – Are they adding new functions, such as e-commerce or memberships?
Branding Adjustments – Is the brand identity changing along with the website?
User Feedback – Have they received input from customers about usability?
5. Practical Details for Any Project
Project Timeline – When do they need it completed?
Budget – What is their budget range?
File & Format Requirements – What deliverables do they need (JPEG, PNG, SVG, PSD, AI, etc.)?
Approval Process – Who has the final say on approvals and feedback?

I love the blend of creativity and problem-solving in my work, being able to craft something unique and engaging, a variety projects offer constant change and new challenges. Most of all helping brands and individuals communicate their messages visually, making information more engaging, memorable, and impactful. Design trends, software, and techniques are always evolving - there is always an opportunity to continuously learn and improve my skills. And finally the satisfaction of a happy client!

Owning my business means working directly with clients, building stronger relationships, understanding their needs better, and having more control over how projects evolve.

I genuinely love what I do, and that passion translates into high-quality work, enthusiasm for every project, and a commitment to helping clients succeed.

I’m happy to provide my graphic and web design services online and remotely, making it easy for clients to collaborate with me no matter where they are. With seamless communication via email, video calls, and project management tools, I ensure a smooth and efficient design process from start to finish. Whether you need a new logo, a website refresh, or branding materials, I can deliver high-quality, tailored designs without the need for in-person meetings. This flexibility allows for quicker turnaround times and a more convenient experience for you, while still maintaining a personal and professional touch.

The safety and well-being of my clients are a top priority, which is why I offer all my design services remotely, eliminating any need for in-person meetings. By communicating through email, video calls, and secure online platforms, I ensure a smooth and contact-free collaboration process. This allows my clients to receive high-quality design work while staying safe and minimizing health risks. Whether you need a new logo, website, or branding materials, I provide a fully digital experience that keeps you protected without compromising on creativity or service.